Ignacio Flores
Pasadena
Summary
Dynamic Senior Content Creator with a proven track record at Curacao, specializing in influencer marketing and content strategy. Expert in video production and social media analytics. successfully launched impactful campaigns that enhanced brand awareness and community trust. Known for creative thinking and delivering high-quality content under tight deadlines.
Overview
15
15
years of professional experience
Work History
Senior Content Creator & Social Media Manager
Curacao
Los Angeles
06.2025 - Current
- Program Pioneering: Launched the organization's first-ever fleshed-out influencer campaign, managing a diverse network of micro and macro-influencers to drive community trust and brand awareness.
- Brand Synergy: Directed live social media strategy for major in-store events, collaborating with global partners like JBL, LG and Sony to produce engaging, real-time digital narratives.
- Strategic Ideation: Scripted, filmed, and edited "Product Benefit" series that translated complex technical specifications into viral-ready consumer content.
- Analytics Management: Managed social media calendars and tracked KPIs to align content with long-term revenue and engagement goals.
- Operational Scaling: Developed streamlined associate content production framework, enabling team to consistently meet 10-video-per-day output requirement despite resource constraints.
Freelance Content Creator & Producer
Self-Employed
Los Angeles
07.2018 - 05.2022
- Executive Production: Coordinated brand awareness campaigns, concerts, and benefit events for high-profile music industry clients, enhancing audience reach and client presence.
- Client Management: Produced impactful video assets for 50+ clients in music and entertainment industries, specializing in TikTok Reels and professional music videos to enhance brand visibility.
- Audience Interaction: Utilized trending audio, captions, and photography to increase audience engagement and drive conversions for retail brand marketing campaigns.
Media Lead & Library Assistant
City of Glendale
Glendale
01.2011 - 03.2018
- Sound Space Studio Manager. Instructed over 200 courses in Audio Engineering, Music Production and Video Editing to Library patrons.
- Audio Engineering: Led audio engineering efforts for City of Glendale's concert series, ensuring high-quality sound for diverse performances including Brand Library Summer Series.
- Tech Operations: Oversaw "MakerSpace" facility, training community members on 3D printers, VR machines, and laser cutters to promote hands-on learning and creativity.
Education
Bachelor of Arts - Communication
California State University Northridge
Los Angeles, CA05-2015
Associate of Arts - Music Recording Industry
San Francisco State University
San Francisco, CA06-2013
Skills
- Content strategy and creation
- Video production and editing
- Influencer marketing
- AI technology
- Data analysis
- Social media analytics
- Cinematography and broadcasting
- Creative thinking
- Brand management
- Audio editing
Personal Information
Content Creator & Creative Producer
Languages
Spanish
Native/ Bilingual
English
Native/ Bilingual
Timeline
Senior Content Creator & Social Media Manager
Curacao
06.2025 - Current
Freelance Content Creator & Producer
Self-Employed
07.2018 - 05.2022
Media Lead & Library Assistant
City of Glendale
01.2011 - 03.2018
Bachelor of Arts - Communication
California State University Northridge
Associate of Arts - Music Recording Industry
San Francisco State University