Summary
Overview
Work History
Education
Skills
Volunteer Work
Timeline
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Idara Kristina Ewang

Toronto,ON

Summary

Results-driven SaaS sales professional with proven success in full-cycle B2B sales, consultative selling, and value-based product demonstrations to C-Suite and business owners. Known for taking ownership and going beyond role expectations by driving initiatives that improved processes, modernized systems, and enhanced client experience. Strong relationship builder with expertise in trade show representation, process automation, and collaborating across teams to deliver revenue growth and market expansion.

Overview

7
7
years of professional experience

Work History

Sales and Marketing Manager

Re Stats Inc
08.2021 - Current
  • Drove the full sales cycle for a B2B SaaS company, focusing on consultative selling and tailored product demonstrations.
  • Cold called prospective clients to understand needs, deliver customized solutions, and address business challenges.
  • Consistently met and exceeded sales targets by 26% year over year, contributing to revenue growth and market expansion.
  • Represented the company at major conferences and trade shows (REMAX R4 2022, National Association of REALTORS Washington & Orlando 2022, RE/MAX BOC Nashville 2022).
  • Led initiatives beyond core sales role, including modernizing company website and implementing automated invoice email reminders to improve efficiency

Recovery Officer

Cash Money
02.2021 - 08.2021
  • Exceeded targets by 41% through a consultative, customer-centric approach, enhancing client experience and satisfaction.
  • Negotiated financial solutions and guided clients through debt repayment strategies.
  • Conducted thorough financial assessments, compelling presentations, created personalized plans, and supported clients' financial goals with adaptability.

Financial Services Representative

Gatestone & Co Inc.
07.2019 - 01.2021
  • Managed a high-volume outbound sales pipeline, making 100-160 cold calls daily to qualify and convert leads.
  • Prospected and engaged potential clients, leveraging CRM tools to track interactions and optimize outreach.
  • Exceeded sales targets by 19% through effective objection handling and consultative selling.

Surveyor

Elemental Data Collections
10.2018 - 06.2019
  • Conducted in-depth interviews to gather qualitative data for market research projects.
  • Analyzed responses to identify trends and insights, enhancing data-driven decision-making.
  • Trained and mentored new surveyors on best practices and effective communication techniques.

Education

Bachelor of Arts - International Business Management

University of Ottawa
Ottawa, ON
10-2018

Skills

  • SaaS & B2B Sales
  • Full Sales Cycle Management
  • Consultative Selling
  • Product Demonstrations
  • Client Relationship Building
  • Lead Generation & Prospecting
  • CRM & Pipeline Management
  • Process Automation
  • Trade Show & Conference Representation
  • Cold Calling
  • Negotiation & Closing Sales
  • Resilience & Objection Handling

Volunteer Work

  • Fundraising activities for University students
  • Leadership club in C.I.C, Hamilton
  • Terry Fox Run in C.I.C, Hamilton as a form of Community service
  • Tutor in Calculus in C.I.C Hamilton from September 2012- December 2012
  • Taught Sunday School at Church (All Nations Church, Ottawa Canada)

Timeline

Sales and Marketing Manager

Re Stats Inc
08.2021 - Current

Recovery Officer

Cash Money
02.2021 - 08.2021

Financial Services Representative

Gatestone & Co Inc.
07.2019 - 01.2021

Surveyor

Elemental Data Collections
10.2018 - 06.2019

Bachelor of Arts - International Business Management

University of Ottawa

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Idara Kristina Ewang