Isaac Cheung
Toronto,ON
Summary
Talented and results-oriented creative professional with experience leading teams, mentoring designers and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.
Overview
27
27
years of professional experience
Work History
Creative Director Design
Bell Media
03.2010 - 06.2023
- Lead creative design direction TSN, CTV News, CP24 as well as radio brands like CHUM and Virgin
- Designed innovative creative strategies to raise brand awareness and engagement for organization.
- Monitored industry trends to keep creative materials fresh and engaging.
- Collaborating with designers and producers to create concepts to drive overall creative to support marketing goals and strategy
- Launched two FIFA World Cup (Men and Women) promotion campaigns with record breaking audiences for TSN
- Managed promotion and on-air design for CTV News, W5 and CTV News Channel helping to grow brand to Canada's number one news brand.
Associate Design Director
Bell Media
04.2007 - 07.2010
- Juggled multiple projects simultaneously, never losing strategic vision and always maintaining focus.
- Creative lead, managing team of 5 designers
- Mentored each designer to promote confidence and productivity, which encouraged new ideas and fostered positive working relationships.
- Design lead supported on-air brand and promotions CTV News and Discovery
Senior Designer
CTV Television Network
09.1996 - 06.2007
- Evaluated project scope and development schedule, and collaborated closely with project owners to establish parameters
- Developed broadcast design packages that elevated brand recognition for CTV and CTV News
- Design lead on major CTV "Canadian Television" campaign that helped to propel CTV to #1 network in Canada.
- Lead design on many large scale branding initiatives for CTV, CTV News, OLN, CTV Sportsnet and other specialty networks.
- Utilized Adobe Creative Suite to create high-quality graphics, and animations.
Education
Associate of Arts - Communication And Design
OCAD University
Toronto, ON02.1992
Skills
- Design Understanding
- Assignment Delegation
- Brand building and implementation
- Graphics and Animation
- Creative Team Leadership
- Adobe Creative Suite
- Creative Team Collaboration
- Broadcast design and Social Media experience
- Campaign Development
Accomplishments
Winner of multiple Promax NA and Global design awards, most recently 2 Gold and 1 Silver award for 2022 TSN|CTV FIFA WORLD CUP CAMPAIGNS
Languages
English
Native or Bilingual
Timeline
Creative Director Design
Bell Media
03.2010 - 06.2023
Associate Design Director
Bell Media
04.2007 - 07.2010
Senior Designer
CTV Television Network
09.1996 - 06.2007
Associate of Arts - Communication And Design
OCAD University
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