Summary
Overview
Work History
Education
Skills
Certification
Superpowers
Proudof
Areaofcompetencies
Extracurricular Activities
Languages
Timeline
Generic
Ibrahim Khalil Chowdhury

Ibrahim Khalil Chowdhury

Scarborough,On

Summary

With 10 years of sales and capability development experience at Unilever, a global consumer goods company, I have consistently achieved impressive results and driven growth. As a Territory Manager from 2015, I increased retail service coverage by 22%, resulting in a 15% year-over-year growth. In 2017, I was honoured as the National Top Territory Manager among 100 Territory Managers for exceptional performance. Additionally, in 2018, I received recognition as the Top Regional Senior Territory Manager for successfully revamping a problematic distribution point. In 2020, I became Area Manager, leading a team of 7 Territory Managers and 1,150 Field Forces across 19 Distribution Points. Through strategic leadership, I ensured double-digit growth rates of 11% and 12% in 2021 and 2022, surpassing regional and national growth rates. In 2023, I was promoted to the strategic role of Capability Development Manager, where I am responsible for uplifting the skills of internal and external employees at Unilever Bangladesh Ltd.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Capability Development Manager

Unilever Bangladesh Ltd.
07.2023 - 08.2024
  • As a project head ensured the successful replacement of the entire manual HR and Performance evaluation process for the 16,500 distributors' field forces
  • Introduced KPI-driven promotion culture for the field force for the first time in Unilever Bangladesh’s history
  • Designed two comprehensive manuals for the new joiners for both fresh graduates Territory Managers and for the Distributors Field Forces
  • Also designed a“Thirty Day Onboarding Book” for the new joiners
  • Successfully landed “Customer Marketing Foundation Training” for the Marketing and Channel Team along with the “Brilliant Basic Training” for the newcomers on time as per the strategic planning calendar
  • Introduced a one-stop solution for the entire sales team which is called “Bandhan App” that enables the employee to take customized training, apply for leave, extract performance data and apply for the Health Insurance and Education Scholarship
  • Led the Salary, Incentive and Allowance Increment project for the field force and successfully landed the project within the timeline which helped in 20% reduction of attrition rate by H1’24.

Area Manager

Unilever Bangladesh Ltd.
08.2020 - 07.2023
  • Led a team of 1150 field forces
  • Trained 12 new Territory Managers, Responsible for $ 70.00 million of UBL business
  • Ensured 11% and 12% area growth in two consecutive years in 2021 and 2022
  • Expanded 7% retail coverage in 2021 and 10% retail coverage in 2022
  • Ensured 15% ARTM growth in 2023
  • Replaced 30% of problematic distribution partners with minimum business impact from 2020 to 2023
  • Ensured zero business day loss amid two severe floods and cyclones in 2021 and 2022
  • Achieved “Lux Soap Carnival” Championship as an area for ensuring highest distribution and sales in 2022
  • Helped 18 out of 19 business partners to enjoy 18%+ return on investment as per SOP
  • Two times area champion of Trade Marketing Campaigns including Display Maintenance and 100% Merchandising compliance

Senior Territory Manager

Unilever Bangladesh Ltd.
01.2018 - 07.2020
  • Awarded with “Pride of Valor” for Covid Pandemic Management and initiated 24
  • 7 “Talk to Territory Manager” hotline for the field forces
  • With zero fatality cases, ensuring the highest growth in the region
  • Awarded as “Top Regional Senior Territory Manager”
  • Designed a newly initiated “Knorr Noodles” sales and communication campaign and was recognized as first runner-up.

Territory Manager

Unilever Bangladesh Ltd.
11.2015 - 12.2017
  • Expanded 22% retail coverage
  • Bifurcated the existing territory and introduced a new distribution to ensure optimum sales potential
  • Ensured 15% of Secondary Sales Growth and 10% of Primary Sales Growth YoY
  • Recognized as the National Top Territory Manager for highest growth and outlet coverage expansion.

Business Development Executive

Daily Prothom Alo, Leading Daily of Bangladesh.
01.2014 - 09.2015
  • Develop strategic brand communication for the 55 commercial banks of Bangladesh
  • Co-founding member to launch Daily Prothom Alo Gulf Edition in 2015
  • Worked with the Tourism Authority of Bangladesh to partner with the Daily Prothom Alo and Branding Bangladesh Communication Team.

Education

Master of Business Administration - Marketing

University of Dhaka
Bangladesh
2013

Bachelor of Business Administration - Marketing

University of Dhaka
Bangladesh
2012

Skills

  • Business Analysis
  • Coaching and Mentoring
  • Performance monitoring
  • Cross-Functional Team Development
  • Analytical mindset
  • Customer Service
  • Teamwork and Collaboration
  • Decision-Making
  • Strategic thinker & Problem Solver
  • Relationship Building
  • Project Management

Certification

  • Goal Setting: Objectives and Key Results, 05/2024
  • Interpersonal Communication, 05/2024
  • E-Commerce Certificate Level 1, 11/2021
  • Net Revenue Management Level 2, 04/2021
  • Net Revenue Management Level 1, 05/2020
  • Design for Channel Foundation, 06/2020
  • Demystifying Analytics, 07/2019

Superpowers

  • Proactive Initiator
  • Quick Learner
  • Very much adaptable to cultural diversities
  • Data driven thinking
  • Leadership and Management Skill
  • Through understanding of Sales and Distribution

Proudof

  • As a proactive changemaker, replaced 50 years old manual Distributor Field Force Management with real time data tracking.
  • Being the project lead of Introducing one stop Application solution for internal and external employees.
  • Launched all the training programs on time as per calendar.
  • As a project lead, successfully implemented the long pending performance-based increment of salary and allowance. Helped the company to minimized attrition rate by 20%.
  • Written Two Comprehensive manuals for Distributors Field Force and New Territory Managers.
  • Revamped the onboarding of newly joined Territory Managers.
  • Helped the company to grow even in difficult days including Covid Pandemic and prolonged floods.

Areaofcompetencies

  • Sales Strategy and Execution
  • Planning, Monitoring, Reviewing and Coaching
  • Capability Enhancement
  • Stakeholder Management and Client Relationship
  • Cross-Functional Team Leadership
  • Campaign Design and Performance Evaluation
  • Data to Insightful Decision Making
  • Growth led Coverage Expansion
  • Simplification of Communication
  • Merchandising and Execution
  • Training Content Design and Implementation

Extracurricular Activities

ISB GSVC Founding member of Dhaka University Marketing Club. A career guideline platform for the fresh graduates. Active Volunteer of Grameen Shakti to understand the sufferings of people with no electricity and help them with alternate solar power.

Languages

Bengali
Native or Bilingual
English
Full Professional

Timeline

Capability Development Manager

Unilever Bangladesh Ltd.
07.2023 - 08.2024

Area Manager

Unilever Bangladesh Ltd.
08.2020 - 07.2023

Senior Territory Manager

Unilever Bangladesh Ltd.
01.2018 - 07.2020

Territory Manager

Unilever Bangladesh Ltd.
11.2015 - 12.2017

Business Development Executive

Daily Prothom Alo, Leading Daily of Bangladesh.
01.2014 - 09.2015

Master of Business Administration - Marketing

University of Dhaka

Bachelor of Business Administration - Marketing

University of Dhaka
Ibrahim Khalil Chowdhury