Summary
Overview
Work History
Education
Skills
Timeline
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Ibrahim Nawar

Toronto,ON

Summary

Dynamic Digital Marketing Specialist with proven success at Magnus Chemicals, leveraging expertise in LinkedIn Ads and Google Analytics to drive lead generation and enhance campaign ROI. Trilingual communicator skilled in stakeholder relations, I excel in creating impactful ad creatives and optimizing digital strategies for B2B markets.

Overview

6
6
years of professional experience

Work History

Digital Marketing and Events Specialist

Magnus Chemicals
Pickering, Ontario
01.2025 - Current
  • Managed and optimized end-to-end LinkedIn Ads and Google Ads campaigns, driving increased lead generation and reducing cost per lead across targeted industrial markets.
  • Analyzed advertising performance using Google Analytics and Looker Studio, generating actionable insights that improved campaign ROI and conversion rates.
  • Developed tailored ad creatives and audience segmentation strategies for B2B paid campaigns, resulting in improved CTR and engagement.
  • Implemented SEO strategies and optimized landing pages to enhance search engine visibility and campaign performance.
  • Led the design and execution of cross-platform digital marketing initiatives, aligning paid media with web UX and content strategy.
  • Created and maintained marketing dashboards to track KPIs such as CTR, CPL, bounce rates, and lead quality.
  • Collaborated with internal teams to ensure digital campaigns supported sales funnel progression and product visibility.
  • Planned and executed Magnus’s presence in key industry trade shows, overseeing logistics, promotional materials, and digital engagement strategy.
  • Maintained and updated company websites (WIX, WordPress), ensuring content aligned with ongoing campaigns and optimized for performance.

Marketing and Engagement Coordinator

Compass Group (formerly Dana Hospitality) - University of Toronto St. Michael's College
Toronto, ON
06.2023 - 12.2024
  • Executed paid social media advertising campaign for university and Compass group on Facebook, Instagram, and LinkedIn, achieving high engagement and conversion rates through audience targeting and budget management.
  • Monitored and optimized campaign performance by analyzing data and implementing retargeting and geofencing strategies, improving ROI.
  • Utilized analytics dashboards to evaluate media campaigns and enhance performance outcomes.
  • Maintained Dine on Campus website with updated events, menus, and surveys to provide accurate information for students and staff.
  • Designed engaging creative assets for social media campaigns to boost audience interaction.

Marketing Assistant – Paid Social, Paid Search

Sheridan College
Oakville , ON
09.2022 - 06.2023
  • Led paid media campaigns for Sheridan College, securing major clients including Netflix, Ford Canada, and Aviva Insurance.
  • Developed targeted strategies on Meta for Business to enhance brand visibility and drive conversions.
  • Created and managed high-impact ads and videos to attract valuable clients and achieve optimal results.
  • Monitored campaign performance using Google Analytics, delivering insights to inform future campaign optimizations.
  • Coordinated with internal teams to manage campaign budgets, ensuring efficient resource utilization and adherence to financial targets.

Marketing and Social Media Coordinator – Paid Soci

Sheridan College
BRAMPTON, ON
04.2019 - 12.2019
  • Managed and curated social media accounts for international campaigns targeting Middle Eastern, African, and Asian markets.
  • Executed tailored marketing campaigns with original content using Canva and Adobe Creative Suite.
  • Leveraged Facebook and Instagram paid ads to enhance brand awareness among prospective international students.
  • Utilized audience segmentation and retargeting strategies to maximize paid social campaign effectiveness.
  • Engaged potential students and families through social channels, addressing inquiries about admissions and programs.
  • Facilitated trust-building by guiding prospects through the application process effectively.

Education

BBA - Marketing Management

Sheridan College
Mississauga, ON

Ontario College Advanced Diploma - Business Administration - Marketing

Sheridan College
Mississauga, ON

Skills

  • LinkedIn Ads, Meta Ads Manager, Pinterest Ads, TikTok Ads, Snapchat Ads
  • Google Analytics, SEM, Proposal Development
  • WordPress, HubSpot, Hootsuite, Adobe Photoshop, Adobe InDesign
  • MS Office Suite
  • Brand Awareness, Stakeholder Relations
  • Trilingual: English, French, Arabic – strong verbal and written communication skills

Timeline

Digital Marketing and Events Specialist

Magnus Chemicals
01.2025 - Current

Marketing and Engagement Coordinator

Compass Group (formerly Dana Hospitality) - University of Toronto St. Michael's College
06.2023 - 12.2024

Marketing Assistant – Paid Social, Paid Search

Sheridan College
09.2022 - 06.2023

Marketing and Social Media Coordinator – Paid Soci

Sheridan College
04.2019 - 12.2019

BBA - Marketing Management

Sheridan College

Ontario College Advanced Diploma - Business Administration - Marketing

Sheridan College

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Ibrahim Nawar