Iain McKinnon
Big Rock Brewery
Calgary,Canada
23
years of professional experience
Results-driven Territory Sales Representative experienced in growing market share within beer and beverage industry, particularly in craft and premium beer sectors. Achieved significant revenue growth through strategic distribution, effective merchandising, and impactful partnership development. Committed to fostering collaboration and adapting sales strategies to meet evolving market demands.
Work History
Territory Sales Representative
1 Year- Developed and implemented territory sales strategies to maximize market penetration.
- Established strong relationships with key accounts, enhancing customer loyalty and retention.
- Drove product distribution and merchandising execution to improve brand visibility and support sales initiatives within assigned markets.
- Built relationships with key decision-makers, resulting in increased market penetration and sales volume.
- Drive product distribution, merchandising execution, and brand visibility within assigned markets.
- Monitor market trends, competitor activity, and customer needs to support strategic planning.
Hybrid Sales Representative (Calgary North)
2 Years 11 Months- Managed retail and on-premise accounts across assigned territory, enhancing brand visibility and market penetration in beverage industry.
- Negotiated with retailers and hospitality partners to secure promotional opportunities.
- Delivered sales presentations and product training to clients and partners.
- Delivered tailored sales presentations and product training to clients and partners, fostering product knowledge and driving engagement.
- Cultivated strong customer relationships, contributing to sustained revenue growth through repeat business and loyalty.
Account Manager (Outside Sales)
9 Years 2 Months- Managed regional outside sales for commercial product distribution across Western Canada, driving revenue growth.
- Maintained long-term client partnerships while growing territory revenue.
- Maintained long-term client partnerships, resulting in significant territory revenue growth.
- Provided product knowledge and technical guidance to customers, enhancing their purchasing decisions.
- Delivered product knowledge and technical guidance to customers.
Purchasing Analyst
3 Years 4 Months- Managed purchasing and product allocation across 200+ retail locations to ensure optimal stock availability.
- Managed purchasing and product allocation for 200+ retail locations.
- Supported inventory planning, forecasting, and distribution strategies.
- Collaborated with suppliers and internal teams to streamline processes and enhance operational efficiency.
Sales Associate → Alpine Sports Manager
6 Years- Advanced from part-time associate to department manager, enhancing leadership responsibilities.
- Managed alpine sports department operations and team performance.
- Oversaw alpine sports department operations and guided team to achieve sales goals.
- Delivered product training and coaching to junior staff.
- Provided product training and coaching to junior staff, improving product knowledge and customer service.
Education
High School Diploma
Skills
Territory management
Sales strategy development
Lead generation
Retail and on-premise sales
Client retention
Product merchandising
Sales Forecasting & Reporting
Contract negotiation
Market strategy
Trade marketing
Team Training & Product Education
Product expertise
Timeline
Territory Sales Representative
Big Rock Brewery
03.2025 - 03.2026Read More
Hybrid Sales Representative (Calgary North)
Asahi Canada
10.2021 - 09.2024Read More
Account Manager (Outside Sales)
Implse Technologies LTD.
02.2012 - 04.2021Read More
Purchasing Analyst
Canadian Tire Corporation
11.2008 - 03.2012Read More
Sales Associate → Alpine Sports Manager
Forzani Group Ltd
10.2002 - 10.2008Read More
Bishop Grandin High School
High School Diploma
Read More