Iain MacNeil
Montreal,Quebec
Summary
With over a decade of professional experience in writing, video production, digital marketing, and brand development, Iain MacNeil brings creative and critical thinking to craft brand stories, create catchy and informative marketing collateral, and analyze audience behavior to increase engagement.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Content Creator | Creative Consultant
Freelance
03.2018 - Current
- Developed brand narratives, guidelines, customer personas, SEO, SEM, and social strategies.
- Created original website copy, ads, blogs, social, and video content aligned with brand's voice and goals.
- Wrote and edited grants to secure funding for local artists and businesses.
- Researched and analyzed audience behavior.
Senior Marketing Writer
Epiphan Video
09.2022 - 03.2023
- Wrote and edited SEO-optimized blog posts, product descriptions, case studies, press releases, newsletters, landing pages, SEM and social ad copy, video scripts, and magazine articles.
- Edited, proofread, and collaborated to maintain accuracy and alignment across media.
- Conducted keyword research and A/B tested marketing collateral to maximize performance.
- Worked with subject matter experts to simplify complex technical terminology into plain English.
Creative Content Specialist
Paper Education
02.2020 - 03.2022
- Created blog posts, press releases, case studies, video scripts, social media posts, newsletters, and short copy.
- Edited video and designed motion graphics, contributing to the overall development of the brand's visual identity.
- Managed and collaborated with a team of freelance animators, illustrators, writers, and agency partners.
Marketing & PR Associate
Mindgeek
01.2018 - 09.2018
- Spearheaded successful sponsored content partnerships, driving increased brand exposure and engagement.
- Orchestrated and delivered special productions, including award shows and digital comedy specials based on available audience data and user behaviour.
Content Writer
LinkNow Media
03.2017 - 01.2018
- Researched and developed keyword strategies for businesses in over 90 industries.
- Wrote and edited website copy, landing pages, and templates.
Content Specialist
Nexweb Solutions
05.2012 - 10.2016
- Created and maintained a content calendar for blogs and social accounts.
- Wrote blog posts, press releases, website copy, and social media content.
- Conducted and transcribed interviews with industry partners.
- Researched and incorporated relevant themes, industry trends, and keywords into content.
Copywriter | Social Media Strategist
Just For Laughs
05.2014 - 08.2014
- Drafted and edited press releases, conducting thorough research to ensure accuracy.
- Wrote and edited promotional copy for web, print, and broadcast, maintaining a consistent brand voice across all channels.
- Collaborated with artists to film and create social content throughout the festival.
Education
Bachelor of Arts - Creative Writing
05.2012
Skills
- Content Strategy
- Content Development
- Creative Development
- Brand Messaging
- Video Production
- Editing
Websites
Certification
- Foundations of Digital Marketing & E-commerce, Google - 2023
- Fundamentals of Graphic Design, CalArts Extended Studies - 2023
- Story and Narrative Development for Video Games, CalArts Extended Studies - 2023
References
Available upon request.
Timeline
Senior Marketing Writer - Epiphan Video
09.2022 - 03.2023
Creative Content Specialist - Paper Education
02.2020 - 03.2022
Content Creator | Creative Consultant - Freelance
03.2018 - Current
Marketing & PR Associate - Mindgeek
01.2018 - 09.2018
Content Writer - LinkNow Media
03.2017 - 01.2018
Copywriter | Social Media Strategist - Just For Laughs
05.2014 - 08.2014
Content Specialist - Nexweb Solutions
05.2012 - 10.2016
Concordia University - Bachelor of Arts, Creative Writing