Hyebeen Ju
Toronto,Canada
Summary
Insightful Manager with experience directing and improving operations through effective employee motivational strategies.
Goal-oriented marketing professional with expertise in data analytics, KPI tracking and campaign optimization. Gifted communicator and decisive planner with excellent project, time and strategy management skills.
Focused experienced in overseeing social media marketing for growing organizations. Offers top skills in planning and project management.
Overview
7
7
years of professional experience
Work History
Performance marketing deputy manager
Chai communication
11.2021 - 11.2023
- Running Search ads on Naver, Kakao, Google
- Running Display ads on Google, Meta
- Ads efficiency analysis
- Planning Media mix
- Running Display ads for corporation affiliation (Making display ads and landing pages for applications)
- Evaluated suppliers to maintain cost controls and improve operations.
- Maintained, documented and presented progress reports to leaders.
- Introduced new methods, practices, and systems to reduce turnaround time.
Online Marketer
Celimax
02.2023 - 04.2023
- Managed paid search campaigns using Meta platforms.
- Created customized marketing materials to increase product awareness.
- Collected and analyzed ads metrics such as visits, time on site and page views per visit.
Digital marketer
Polymate
10.2022 - 12.2022
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
- Monitored and optimized advertising campaigns using Google, Facebook and Kakao.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
Online Marketer
Animaker Inc.
06.2021 - 05.2022
- Created and managed landing pages for products.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Optimized website content and images to improve search engine rankings.
- Created content strategies for digital media.
- Optimized email delivery rates through analyzing data, identifying trends, and adjusting strategies accordingly.
Digital Marketing Manager
PSU Education Center
11.2020 - 11.2021
- Approved, reviewed and edited content flowing to website.
- Managed content distribution to online channels and social media platforms.
- Collaborated with marketing agencies and design teams to develop and plan site content, layout, and style.
- Optimized website traffic through the creation and execution of targeted SEO campaigns.
- Analyzed data-driven performance metrics to refine marketing strategies for optimal results.
- Conducted regular competitor analyses to identify opportunities for differentiation in the market landscape.
- Boosted customer engagement through the development of informative webinars, and video series.
Content Writer
PSU Education Center
09.2020 - 10.2020
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Completed thorough research into assigned topics.
Social Media Marketing Junior
Addto
04.2020 - 10.2020
- Skilled at working independently and collaboratively in a team environment.
- Self-motivated, with a strong sense of personal responsibility.
- Worked well in a team setting, providing support and guidance.
- Proved successful working within tight deadlines and a fast-paced environment.
- Increased customer engagement through social media.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
Broadcast Intern
CBS Radio
07.2018 - 08.2018
- Edited a video of a Daily radio program
- supported shooting at the radio station
- Digitized and logged video and audio footage.
- Filmed and interviewed guests for segments on a new program
- Participated in pre-production meetings, providing valuable input for successful project execution.
Broadcast Intern
iMBC
06.2017 - 07.2017
- Researched stories and ideas for shows and segments.
- Digitized and logged video and audio footage.
- Logged and organized department library of videos.
- Edited highlight packages and segments for broadcasts.
- Enhanced viewer experience by assisting in the production of engaging and informative content for broadcast programs.
Administrative Assistant Intern
Korean Broadcasters Association
07.2016 - 09.2016
- Maintained confidentiality and security of sensitive information to protect privacy and security of company data.
- Developed and updated spreadsheets and databases to track, analyze, and report on performance and sales data.
Education
Bachelor's degree - Communication and Media Studies
Kookmin University
01.2020
Exchange student - General Business
Technische Hochschule Deggendorf
01.2019
Skills
- Search engine marketing
- Budget management
- Strategic planning
- Data-driven decision-making
- Digital marketing expertise
- Conversion optimization
- Google Analytics
- Adobe Creative Suite
- KPIs Identification
- Ad creative development
- Performance tracking
- Social media advertising
Languages
English
Full Professional
Korean
Native or Bilingual
German
Elementary
Timeline
Online Marketer
Celimax
02.2023 - 04.2023
Digital marketer
Polymate
10.2022 - 12.2022
Performance marketing deputy manager
Chai communication
11.2021 - 11.2023
Online Marketer
Animaker Inc.
06.2021 - 05.2022
Digital Marketing Manager
PSU Education Center
11.2020 - 11.2021
Content Writer
PSU Education Center
09.2020 - 10.2020
Social Media Marketing Junior
Addto
04.2020 - 10.2020
Broadcast Intern
CBS Radio
07.2018 - 08.2018
Broadcast Intern
iMBC
06.2017 - 07.2017
Administrative Assistant Intern
Korean Broadcasters Association
07.2016 - 09.2016
Bachelor's degree - Communication and Media Studies
Kookmin University
Exchange student - General Business
Technische Hochschule Deggendorf
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