HUSSEIN HOJEIJ
Montreal,Canada
Summary
Results-driven marketing professional with 10+ years of experience in regional marketing, integrated campaigns, and demand generation. Proven ability to translate market insights into high-impact marketing strategies that drive pipeline growth and revenue. Adept at working cross-functionally to align marketing, sales, and business development efforts, ensuring a seamless customer journey. Passionate about leveraging data-driven insights, storytelling, and omnichannel strategies to deliver marketing programs that resonate with target audiences. Experienced in both B2B and B2C environments, with a track record of executing marketing programs across North America, Europe, and the Middle East. Adept at optimizing marketing ROI, campaign performance, and sales enablement strategies while managing multi-million-dollar marketing programs.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Senior Marketing Program Manager
AUTODESK
03.2021 - Current
- Lead integrated marketing campaigns targeting business decision-makers across global markets, with a strong focus on demand generation, customer engagement, and brand positioning
- Successfully managed high-impact marketing programs, including Autodesk University, OTC, and TechX, optimizing marketing spend and channel effectiveness to maximize pipeline contribution
- Developed and executed cross-channel marketing strategies (digital, social, print, events) to enhance brand awareness and increase customer acquisition
- Aligned marketing efforts with sales enablement and business development teams to optimize the sales funnel and drive high-quality leads
- Implemented data-driven decision-making, monitoring campaign KPIs and adjusting strategies to maximize effectiveness and ROI
- Led and managed internal and external program/project resources, negotiating assignments of critical resources and delegating responsibilities, ultimately delivering successful events
Key Accounts Manager (Role focused on strategic product Marketing)
PAYSAFE, INCOME ACCESS
07.2017 - 03.2021
- Led the development and execution of demand generation marketing programs to increase awareness and adoption of fintech products
- Created and executed go-to-market strategies for new product launches, conducting customer research, interviews, and surveys to shape messaging
- Partnered with sales and account management teams to create customized marketing plans, ensuring maximum engagement and customer conversion
- Conducted market analysis and campaign optimization to ensure alignment with business goals and revenue objectives
Product Marketing Manager
Solutions Alpha
08.2016 - 07.2017
- Responsible for product road map and go-to-market strategy
- Established the initial Product Backlog from preliminary requirements
- Owned and maintained the Product Backlog using JIRA, which drove all sprint planning and grooming sessions
- Provide training to internal and external partners to understand the needs of customer vertical and on the positioning of our product offerings
- Circulate information and enthusiasm among product, sales, marketing, and customer success departments
- Protect development team from outside distractions, impediments, or team conflicts, and maintain focus on product backlog project timeline
Marketing Manager
United Biscuits
12.2013 - 06.2016
- Company Overview: (Attached MENA region)
- Handling all marketing and business activities in terms of planning, execution and evaluation while working with different departments and functions internally & externally
- Manage categories and develop trade channels based on opportunities and research
- Launching new products based on marketing researches
- Prepare & present to stakeholders a 3-year business plan and work on executing it with quarterly updates
- Lead on all Marketing projects while working with cross-function teams and agencies
- (Attached MENA region)
Product and Brand Manager
Sunbulah Group
08.2009 - 11.2013
- Company Overview: (Attached MENA region)
- Responsible for planning, execution, and evaluation of brand activities on regional level (Middle East and North Africa), working closely with advertising, media, research & PR agencies
- Supporting sales team in order to plan and achieve targets
- Delivered sales forecast, developed, and executed yearly brand strategy, and allocate budgets
- Anchor researches (U&A, Brand Tracer & Retail Audit), and new products launch initiatives
- Manage Pricing strategy and Channel development (Modern and traditional trade) activities
- (Attached MENA region)
Senior Marketing Coordinator
Americana Group
01.2005 - 07.2009
- Responsible for ensuring implementation of franchisee marketing plans in market based on International brand guidelines; this includes aligning on yearly plans, executing and evaluating
- Oversee marketing, advertising and promotional staff and activities
- Handle advertisements & press releases in print media
- Ensure frequent, timely and positive media coverage across all available media
Education
Certificate - Foundation of Business Management Specialization
IESE Business School
Barcelona02-2024
Bachelor of Science - Information Technology & Computing
The Open University
London09-2006
Skills
- Integrated Marketing Campaigns
- Demand generation
- Sales & Marketing alignment
- Marketing Analytics
- Performance Metrics
- Stakeholder Leadership
- Team Leadership
- Digital print Marketing
- Event Marketing
- Go-To-Market Strategies
- Global Marketing Strategies
- Customer Engagement
- Storytelling
- Business Growth
- Lead Generation
Certification
- CIM Certificate – Marketing Strategy & Decision Making, 2012
- Problem Solving & Decision making – Knowledge city, 2021
- PMP prep Program- Simplilearn
- Advanced Social Media – TNS Global, 2015
- Bullet Proof Manager – Crestcom program, 2011-2012
- Consumer behavior knowledge Workshop, Nielson, 2011
Languages
English
Native or Bilingual
Arabic
Native or Bilingual
French
Limited Working
Spanish
Limited Working
Timeline
Senior Marketing Program Manager
AUTODESK
03.2021 - Current
Key Accounts Manager (Role focused on strategic product Marketing)
PAYSAFE, INCOME ACCESS
07.2017 - 03.2021
Product Marketing Manager
Solutions Alpha
08.2016 - 07.2017
Marketing Manager
United Biscuits
12.2013 - 06.2016
Product and Brand Manager
Sunbulah Group
08.2009 - 11.2013
Senior Marketing Coordinator
Americana Group
01.2005 - 07.2009
Certificate - Foundation of Business Management Specialization
IESE Business School
Bachelor of Science - Information Technology & Computing
The Open University
Similar Profiles
Erica GutierrezErica Gutierrez
Executive Administrative Assistant at AutodeskExecutive Administrative Assistant at Autodesk
Satya VeeramachaneniSatya Veeramachaneni
Director of Engineering at AutodeskDirector of Engineering at Autodesk
Borys SchradeBorys Schrade
Web Production Manager at AutodeskWeb Production Manager at Autodesk