Humberto Torres Esquivel
Toronto,ON
Summary
Strategic leader in product design with 20 years of experience driving innovation and delivering user-centered solutions. Proven expertise in establishing design vision and processes that enhance collaboration, improve user experiences, and champion inclusive design practices. Adept at growing and mentoring high-performing design teams to achieve business-oriented outcomes while fostering cross-functional partnerships.
Overview
23
23
years of professional experience
Work History
Director of Product Design, International Banking
Scotiabank
Toronto
03.2025 - Current
- Executed Scotiabank's regional mobile app vision, leading cross-functional teams from initial concept to final launch.
- Enhanced customer satisfaction NPS by 15 points in Mexico following first release.
- Significantly improved app store ratings, positively impacting digital adoption metrics.
- Established design processes, enhancing workflow efficiency and fostering collaboration among design teams.
- Created products prioritizing scale, reusability, and accessibility principles.
- Led upscaling efforts for design teams in Mexico, ensuring adherence to design system standards.
- Drove collaboration across teams in Mexico, Chile, and Peru, optimizing the development of digital assets.
- Collaborated with marketing to ensure brand consistency across all digital platforms.
Freelance (Art Director & Graphic Designer)
Mexico City, MEX
01.2003 - Current
- Experience designing; websites, brochures, logotypes, digital signage, and Branding identities.
- Developed and designed targeted projects aligning with client-specific markets.
- Consulted on creative development and project planning to optimize design outcomes.
- Created motion graphics and animations, including title openings, flash hybrids, video post-production, and 3D integration.
- Product ideation and Design consulting.
Director of Product Design, Caribbean and Central America
Scotiabank
Toronto
01.2019 - 02.2025
- Design for Scotiabank’s first native and fully inclusive mobile app for the Caribbean. One app serving 12 countries in 2 languages, currently with a self-serve transaction of 98+, and an increased app store rating of 1.6 and Google play of 3.2 to 4.7 on both platforms.
- Led redesign of online banking platform for Caribbean, completing project in record time of 6 months.
- Led all new Digital Sales products initiatives (4x at the moment) available on web and responsive web
- Scale the design team in the Caribbean from 3 to 14 product designers.
- Work closely with Product Owners, Developers, QA analysts and Accessibility experts, Country Management and Bank stakeholders.
- Considered user interactions and client journeys, advocating for continuous improvement of both.
- Created clickable prototypes for A/B test experiments (Invision, After Effects, Sketch) to validate hypotheses and enhance user experience.
Lead Product Designer
CHECKOUT 51
Toronto
11.2016 - 12.2018
- Lead UI/UX Design for both mobile platforms Android and iOS.
- Designed the members experience across the app using delightful interaction design choices.
- Collaborated with NAM Labs to design consumer experience vision for local markets, leveraging AR technology.
- Implemented and created clickable prototypes for A/B test experiments.
- Facilitated game-storming sessions with multiple teams, fostering collaboration and generating innovative design solutions.
- Provided UI support and implemented UX improvements on internal tools, enhancing Checkout 51 Admin and redesigning Checkout 51 website.
- Worked closely with project managers, developers, QA analysts and stakeholders.
Senior Product Designer
ZONETV
Toronto
05.2012 - 08.2016
- Designed and conceptualized Html5 OTT & IPTV service applications for TV operators and content partners: COMCAST, AT&T, DirecTV, ERICSSON, BELL, Telus, Telefonica, Frontier & Pelmorex.
- Created storyboards, user flows, process flows, sitemaps, wireframes, high-fidelity mockups, and clickable prototypes to enhance user interaction.
- Conducted usability tests to assess user experience and pinpoint improvement opportunities, informing design iterations.
- Designed cross-platform responsive solutions ensuring optimal user experience across devices.
- UI/UX interface design across various media platforms: TV, mobile, web and desktop applications.
- Interactive Design documentation (Agile and Waterfall Methodologies).
- Worked closely with project managers and stakeholders.
- Marketing support for high-profile partners and clients. (Multiple languages).
UX/UI Designer
Electronic Systems Software Solutions Inc. (ES3)
Toronto
09.2009 - 05.2012
- Santa Tracker 2010-2012 UI/UX Lead
- Collaborated with UX design team to implement mobile solutions for Android and iOS devices, enhancing user experience across platforms.
- Created: sketches, use flows, detailed design layouts, usability documentation, full animated video backgrounds. Successfully launched on: AT&T U-Verse, BELL Canada-FibeTV, CenturyLink-PrismTV and Telus Optik-TV.
- Enhanced usability by developing design guidelines and final designs for IPTV products, including Tumblebooks TV and Facebook 2.0.
- Worked closely with Pelmorex executives to envision and design their IPTV Weather Network App for Mediaroom.
- DISTRACTV - Games Network 2011-2012 UI/UX Lead
- Designed UI elements, UX prototyping and design consulting of NBC’s Olympics application.
- Created a multiplayer experience for WPT mobile application, enabling 4 players to engage simultaneously through paired devices.
Lead Graphic Designer
Media Innovations
Mexico City
01.2006 - 01.2008
- Coordinated and managed Multimedia and Motion Graphic projects from concept to production for brands including CEMEX, Telmex CO, Coca-Cola ZERO, Banamex, Ford, and various universities, enhancing brand visibility.
- Developed engaging graphic designs for web and responsive interface applications.
- Designed video walls and digital signage (wide scales and formats), kiosks, and touchscreen interfaces.
- Developed and conceptualized Peñoles Industries internal ID Network package and created monthly digital content to engage internal stakeholders.
- Collaborated closely with software engineers to ensure seamless integration of graphic designs into applications.
Education
Visual Effects for Film and Television -
Seneca College – York Campus
Toronto, ON04-2009
Professional Animation Diploma - Learning Maya Introduction, Character Rigging, Professional Animation, and Maya Dynamics
EUNOIA SCHOOL-Campus Polanco
Mexico City12-2005
University Degree in Graphic Design -
Universidad Del Valle De México - Campus Tlalpan
Mexico city07-2004
Skills
- Product design
- Mobile and web design
- Cross-functional collaboration
- Design advocacy
- Strategic influence
- Systems thinking
- Business results orientation
- User-centered design
- Design software proficiency
- Inclusive design
- Transformational leadership
- Team building and adaptability
- Project navigation
Languages
Spanish
Native language
English
Proficient (C2)
C2
French
Elementary (A2)
A2
Timeline
Director of Product Design, International Banking
Scotiabank
03.2025 - Current
Director of Product Design, Caribbean and Central America
Scotiabank
01.2019 - 02.2025
Lead Product Designer
CHECKOUT 51
11.2016 - 12.2018
Senior Product Designer
ZONETV
05.2012 - 08.2016
UX/UI Designer
Electronic Systems Software Solutions Inc. (ES3)
09.2009 - 05.2012
Lead Graphic Designer
Media Innovations
01.2006 - 01.2008
Freelance (Art Director & Graphic Designer)
01.2003 - Current
Visual Effects for Film and Television -
Seneca College – York Campus
Professional Animation Diploma - Learning Maya Introduction, Character Rigging, Professional Animation, and Maya Dynamics
EUNOIA SCHOOL-Campus Polanco
University Degree in Graphic Design -
Universidad Del Valle De México - Campus Tlalpan