Hui Syuan Tang
Vancouver,British Columbia
Summary
Experienced digital specialist with 9 years in online experience improvement, data analytics, and product sales. Currently studying UI/UX at CICCC and seeking job opportunities. Proven track record in enhancing user experience and driving sales through feature enhancements and personalized recommendations.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Experience Specialist
IKEA
04.2019 - 04.2024
- Played an instrumental role in the website project by implementing a new menu bar feature that enhanced user experience and increased the click-through rate by 5.5%.
- Launched product view abandonment emails, resulting in a commendable 25.72% click-through rate.
- Implemented personalized recommendations and A/B testing strategies on the website, resulting in a 27.89% increase over the control group.
- Adapted physical store inspiration into digital product comparison tables, addressing information overload and achieving a 16.59% increase in the add-to-cart rate.
- Aided in the orientation of new employees regarding work processes, utilizing tools effectively, and promoting collaboration between different departments.
- Collaborated extensively with UI/UX, Marketing, and IT teams showcasing excellent communication skills and expertise in creating detailed action plans.
Data Analyst
ETtoday App
05.2017 - 04.2019
- Efficient collaboration with teammates resulted in the establishment of automated report generation to minimize manual effort.
- Generated timely monthly reports to monitor and track key performance metrics, promoting efficient team communication.
- Leveraged Tableau and PowerBI for data visualization and decision-making processes.
- Monitored competitors' performance using different tools such as Fabric, ComScore, and Sensor Tower.
Digital Marketing Specialist
Industrial Technology Research Institute
09.2015 - 04.2017
- Defined requirements and crafted the information architecture to convey sustainability message.
- Effectively communicated the concept of sustainability and provided guidance on saving electrical resources through Facebook.
- Developed and designed user experience for an event promoting visits to recommended locations. Participants learned about the environment, snapped photos, and shared them on social media to inspire interest in environmental issues.
- Produced promotional videos with external partners, generating over 100K social media impressions.
Education
UI/UX Specialist Certification -
Cornerstone College
09.2024
Master of Information Management -
National Chiao Tung University
07.2015
Skills
- Online experience improvement
- Personalized recommendations
- Data analytics
- Product sales
Volunteering
UX Designer | Play Verto
- Organized requirements, defined problems, conducted competitor analysis, and established guidelines for UI/UX and interaction logic.
- Addressed design challenges and created wireframes, prototypes, and high-fidelity designs within technical constraints.
- Actively communicated progress and aligned goals through weekly catch-up meetings.
Certification
- UX Research, Color Psychology, UXCEL, 06/2024
- User Experience for Web Design, LinkedIn, 04/2023
Affiliations
- I also organize a monthly offline event with over 30 participants in Vancouver, providing opportunities for people to enhance their networking and interact with new friends.
Timeline
Experience Specialist
IKEA
04.2019 - 04.2024
Data Analyst
ETtoday App
05.2017 - 04.2019
Digital Marketing Specialist
Industrial Technology Research Institute
09.2015 - 04.2017
- UX Research, Color Psychology, UXCEL, 06/2024
- User Experience for Web Design, LinkedIn, 04/2023
UI/UX Specialist Certification -
Cornerstone College
Master of Information Management -
National Chiao Tung University
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