Hugo Li
Richmond,BC
Summary
Accomplished Used Car Manager with a proven track record at Trust Auto Sales, enhancing sales through strategic marketing and robust customer relationships. Expert in sales contract negotiation and customer service, I significantly improved inventory turnover and maximized profit margins. My leadership boosted team performance, directly contributing to our dealership's competitive edge in the used car market. Personable Used Car Operator with over 4 years of automotive industry performance. Well-versed in assisting customers in assessing vehicle value and identifying budget and feature needs to facilitate satisfaction.
Overview
6
6
years of professional experience
Work History
Used Car Manager
Trust Auto Sales
06.2024 - Current
- Increased used car sales by implementing effective marketing strategies and promotional campaigns.
- Developed strong relationships with customers, resulting in increased repeat business and customer satisfaction.
- Managed inventory effectively to ensure optimal turnover rates and proper mix of vehicle types.
- Negotiated favorable purchase terms with suppliers, reducing acquisition costs for the dealership.
- Implemented efficient processes for used car appraisals, streamlining operations and improving turnaround times.
- Oversaw a team of sales professionals, providing coaching and guidance to enhance performance and achieve sales targets.
- Optimized pricing strategies based on market trends, maximizing profit margins while remaining competitive in the industry.
- Enhanced online presence through targeted digital marketing efforts, driving website traffic and generating leads.
Used Car Operator
Southside Nissan
09.2023 - 05.2024
- Oversaw repair and maintenance services for pre-owned vehicles, ensuring all cars met quality standards before being offered for sale.
- Managed used vehicle wholesales and auction acquisitions and monitored and adjusted inventory to optimize customer options.
- Coordinated special events such as promotional sales weekends or community outreach initiatives to generate increased foot traffic at the dealership.
- Built strong customer relationships through exceptional service and follow-up communication.
- Created a positive work environment that fostered teamwork, productivity, and employee retention.
Used Car Operator
Birchwood Nissan
06.2020 - 07.2023
- Oversaw repair and maintenance services for pre-owned vehicles, ensuring all cars met quality standards before being offered for sale.
- Maintained a deep understanding of competitor offerings and pricing strategies, positioning our dealership as the top choice for prospective buyers.
- Conducted regular appraisals of pre-owned vehicles, ensuring accurate pricing based on market value and vehicle condition.
- Managed used vehicle wholesales and auction acquisitions and monitored and adjusted inventory to optimize customer options.
Car Salesperson
Birchwood Nissan
05.2018 - 05.2020
- Boosted customer satisfaction by providing comprehensive information on vehicle features and options.
- Increased dealership revenue with effective sales strategies tailored to individual client needs.
- Cultivated strong relationships with clients, resulting in numerous referrals and repeat customers.
- Exceeded monthly sales targets through consistent follow-up and excellent negotiation skills.
- Delivered high-quality service by addressing customer concerns promptly and professionally.
Education
Bachelor of Science - Statistics
University of Manitoba
Winnipeg, MB12.2015
Skills
Sales contract negotiation
Employee performance assessment
Basic auto mechanics
Customer Service
Used car market knowledge
Appraisals
Languages
English
Full Professional
Chinese (Cantonese)
Native or Bilingual
Chinese (Mandarin)
Full Professional
Timeline
Used Car Manager
Trust Auto Sales
06.2024 - Current
Used Car Operator
Southside Nissan
09.2023 - 05.2024
Used Car Operator
Birchwood Nissan
06.2020 - 07.2023
Car Salesperson
Birchwood Nissan
05.2018 - 05.2020
Bachelor of Science - Statistics
University of Manitoba
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