Summary
Overview
Work History
Education
Skills
Websites
Hobbies and Interests
Languages
References
Timeline
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Hope Schmitke

Edmonton,Alberta

Summary

I am a Marketing Specialist with experience in digital marketing, communications, and project management, seeking an opportunity in the field of Marketing and Communications where I can apply my expertise to drive meaningful results and continue growing professionally. I am passionate about creating impactful content that fosters customer acquisition, retention, and brand affinity. With a strong interest in developing brand-elevating creative strategies, I thrive on bringing purposeful concepts to life and turning ideas into measurable outcomes.

Overview

7
7
years of professional experience

Work History

Marketing Coordinator

Seabox Depot
Leduc
04.2018 - Current
  • Managing all aspects of trade show planning and execution
  • Creating engaging social media content to drive engagement and increase brand awareness
  • Implementing marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives
  • Working with website developer to re-vamp company website and make regular updates

Digital Marketing Coordinator

Students Association of MacEwan University
Edmonton
03.2022 - 03.2025
  • Managed website content updates across programs, services, and events, improving clarity and accessibility.
  • Created and maintained weekly, monthly, and annual social media calendars.
  • Executed all social media content and campaigns to align with organizational goals.
  • Wrote creative copy for digital and print marketing materials including posters, signage, and handouts.
  • Designed and published a bi-weekly student email newsletter, increasing open rates by 20%.

Regional Marketing Coordinator

Boardwalk REIT
Edmonton
11.2020 - 11.2021
  • Executed marketing and advertising initiatives and campaigns in a timely manner, within budget
  • Reviewed and reported on effectiveness and performance of marketing initiatives and campaigns
  • Supported operational staff by providing marketing expertise, recommendations and updating regularly on marketing progress

Marketing & Office Coordinator

Leibel Insurance Group
Edmonton
05.2019 - 11.2019
  • Planned and created social media content, promotions and campaigns
  • Built and distributed email marketing campaigns
  • Tracked and monitored AdWords, Analytics and Display Ads to translate data into recommendations to increase traffic to website and social media platforms
  • Created all in-house promotional materials including print and digital content

Education

Bachelor of Commerce - Marketing Major

MacEwan University
Edmonton
01.2019

International Business Summer Program -

MacEwan University
Prague
05.2018

Masters in Marketing Spring Program -

Toulouse Business School
Barcelona
05.2017

Skills

  • Communication & Collaboration
  • Strategic Thinking
  • Project Management
  • Attention to Detail
  • Time Management & Prioritization
  • Creativity & Innovation
  • Digital Marketing Strategy
  • Social Media Management
  • Content Marketing & Copywriting
  • Website Management
  • Email Marketing Campaigns
  • Branding & Messaging

Hobbies and Interests

  • Design
  • Fashion
  • Art
  • Architecture
  • Content creation

Languages

  • English, native
  • French, basic

References

References available upon request.

Timeline

Digital Marketing Coordinator

Students Association of MacEwan University
03.2022 - 03.2025

Regional Marketing Coordinator

Boardwalk REIT
11.2020 - 11.2021

Marketing & Office Coordinator

Leibel Insurance Group
05.2019 - 11.2019

Marketing Coordinator

Seabox Depot
04.2018 - Current

Bachelor of Commerce - Marketing Major

MacEwan University

International Business Summer Program -

MacEwan University

Masters in Marketing Spring Program -

Toulouse Business School

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Hope Schmitke