Hope Lansing

Day-to-Day Manager & Marketing Director

Los Angeles

Summary

Results driven professional prepared for high-impact roles. Day-to-Day Manager and Marketing Director with 8+ years of experience guiding artists and creative talent to success. Proven ability to oversee daily operations, streamline workflows, and execute marketing strategies that amplify visibility and audience engagement. Exceptional communicator and relationship-builder, fostering trust and collaboration among artists, teams, and industry partners. Recognized for strategic problem-solving, high standards of quality, and a passion for elevating artists’ careers, turning creative visions into impactful, market-ready brands.

Overview

years of professional experience

Work History

Co-Founder

Calculated Creative Agency

01.2023 - Current

Established and scaled a full-service marketing agency serving a diverse roster of clients, including music festivals, recording artists, nightlife venues, and brands.
Developed and executed multi-channel marketing strategies, including digital, social, experiential, and traditional, that increased client brand visibility and engagement across competitive markets.
Directed all phases of campaign management: concept development, creative direction, budgeting, media buying, analytics, and reporting, ensuring measurable ROI, and client satisfaction.
Led a cross-functional team of designers, content creators, and strategists, fostering a collaborative culture that consistently met deadlines and exceeded performance targets.
Managed P&L, growth strategy, and business development, expanding the agency’s client base by 200% through referrals and strategic outreach.
Produced high-profile events and activations for festivals and nightclubs, aligning creative execution with brand objectives to maximize audience engagement.

Day-to-Day Manager

Rare Breed Artists

05.2019 - 08.2024

Act as the primary point of contact for all six artists on the management roster.
Lead end-to-end planning and execution of artist marketing efforts, driving successful music campaigns, merchandise sales, tour promotions, press coverage, and dynamic social media strategies that grew fan engagement and brand visibility.
Work cohesively with management, tour, and production leads to advance live events, tours, and festivals—optimizing budgets, booking travel and lodging, managing production requirements, and ensuring flawless logistical execution.
Oversee all tour marketing for the roster, including data collection, art approvals, social rollouts, ad management, and ticket count tracking.
Maintain an updated press kit for each artist to include updated assets, including a press photo, logo, music, and approved content for marketing.
Track and manage artists’ daily operations and project workflows, monitoring deadlines, coordinating releases, and driving promotional initiatives to maximize visibility and impact.
Act as the main point of contact for all third parties to communicate and coordinate information and needs in regard to record labels, publishers, agents, lawyers, and business.
Efficient daily communication and information flow with artists and management, ensuring schedules and deliverables were met successfully.

Brand Manager

Alien Labs / Connected California

04.2019 - 12.2021

Directed strategic partnerships and co-branded launches (e.g., Nightshade, Cactus Farms), driving collaborations with external retail partners, and high-profile brands to expand market presence.
Executed end-to-end branding and marketing strategies for new strains and genetics, ensuring consistent messaging and maximum impact before, during, and after product launches.
Oversaw Connected’s Instagram presence, managing social media strategy, copywriting, and creative asset selection to grow audience engagement, and amplify new releases.
Led day-to-day operations of the Brand Ambassador Program, including recruitment, onboarding, and training, to maintain a highly skilled and motivated team.
Managed event operations for major industry gatherings and activations, including Hall of Flowers, Emerald Cup, and budtender appreciation events, ensuring flawless execution and strong brand representation.
Collaborated closely with account executives and retail partners, providing brand support, coordinating promotional products and swag, and ensuring alignment with marketing initiatives.
Directed influencer marketing efforts, overseeing product drops, relationship management, and ROI tracking to boost brand visibility and partnerships.

Education

Bachelor of Science - Biology

University of North Florida

Jacksonville, Florida

01-2012

Skills

Artist & Tour Management
Campaign strategy development
Budgeting & Contract Negotiation
Marketing Strategy & Brand Development

Press & Media Relations
Social media strategy development
Event Logistics & Production Coordination
Relationship Building & Team Leadership

Timeline