Hope Farley
Los Angeles
Summary
Seasoned advertising executive, producer, and entrepreneur with over two decades of expertise in media production, brand storytelling, and operations management. Proven track record in overseeing multimillion-dollar creative projects and negotiating talent and vendor deals. As Co-Founder, COO, and Executive Producer of Adolescent Content, a pioneering agency dedicated to amplifying diverse young voices in advertising and entertainment, demonstrates a strong commitment to fostering inclusion and equity in media. A unique blend of storytelling acumen and operational excellence establishes a reputation as a trusted leader in delivering results-driven creative solutions. Known for a collaborative approach, complex challenges are addressed with creativity, data-driven insights, and a profound understanding of consumer behavior.
Overview
2026
2026
years of professional experience
Work History
Co-Founder, COO & Executive Producer
Adolescent Content
01.2013 - Current
- Built and scaled a creative agency specializing in youth-led storytelling and branded content.
- Developed award-winning campaigns for clients such as Target, Levi’s, and LG.
- Lead operational strategy, talent recruitment, and business development.
- Oversee all production, procurement, and operations for a youth-driven creative agency serving brands like Target, LG, Levi’s, Meta, and Ipsy.
- Manages contract negotiations, vendor sourcing, and talent agreements—ensuring legal compliance, budget efficiency, and creative integrity
- Serves as strategic lead for large-scale bids, agency partnerships, and campaign launches, including current work with Ipsy, the Ad Council, and Nike.
Producer
Freelance
2006 - 01.2013
- Produced commercials, branded content, and music videos.
- Managed end-to-end production logistics, procurement, and creative delivery for top-tier campaigns and music videos (Britney Spears, Snoop Dogg, Pharrell).
- Collaborated with elite directors and production teams to deliver high-quality branded content under tight timelines and budgets.
Sales and Business Development Professional
@radical Media
01.2000 - 01.2006
- Sales & Development lead, working with industry-renowned directors.
- In House Production Management overseeing teams for ongoing projects managing budgets and shoots.
Education
BA - Organizational Leadership
Arizona State University
Skills
- Multi-Million Dollar Budgeting & Cost Reporting
- Production Operations Leadership
- Vendor & Contract Negotiation
- Crew & Talent Management
- Creative Procurement & Vendor Negotiations
- Budgeting, Cost Tracking & Contracting
- Campaign Production Management
- Diversity & Inclusion Strategy
- Youth Marketing Strategy
- Cross -Functional Collaboration -Legal, Finance, Creative
Languages
French
Professional Working
Timeline
Co-Founder, COO & Executive Producer
Adolescent Content
01.2013 - Current
Sales and Business Development Professional
@radical Media
01.2000 - 01.2006
Producer
Freelance
2006 - 01.2013
BA - Organizational Leadership
Arizona State University
Awards & Leadership
Inc. Magazine Female Founders List (2025), Black Film Space Advocacy Award (2025), Shorty Award Winner – LG “Life’s Good” Campaign, Board Member – 300 for 300 (nonprofit empowering Black girls in creative industries), Contributor – Adweek, MediaPost, Campaign US (topics: DEI, Gen Z strategy, Creative Leadership)
Selected Publications
- The Real Risks the DEI Retreat Poses to Marketers, Adweek, March 11, 2025 – Analysis on brand pullback from DEI commitments and its implications for agencies and emerging consumers.
- What Heinz And Other Brands Can Learn from Simone Biles’ Comeback, MediaPost, November 1, 2024 – Lessons in brand resilience and cultural resonance.
- Moving Past Performative Diversity, Campaign (US), March 29, 2024 – On how brands can move beyond surface-level DEI pledges to meaningful action.
- De-Influencing Trends: How Brands Can Maintain Consumer Trust, Net Influencer, September 21, 2024 – Perspective on authenticity and transparency amid the rise of de-influencing.