Holly Kindzierski

In March 2023 I was hired as a copywriter at Arctic Leaf. As of April 2025, my role was switched to Brand Messaging Strategist to incorporate more of the knowledge and experience I have in the area of branding.

• Build brand messaging frameworks, including voice, tone, positioning, and narrative hierarchy
• Write and refine copy for websites, emails, blogs, product pages, social media, and ads
• Conduct audience research and develop buyer personas based on behavioural insights
• Align messaging strategy with creative, content, and marketing initiatives across digital channels
• Monitor engagement metrics and optimize messaging to strengthen brand recognition and conversion
• Maintain brand governance through messaging guides and consistent verbal identity
• Present messaging strategies clearly to internal stakeholders and clients

In 2023 I launched The Stygian Society, a small press which practices Art for Art's Sake and resists AI in creative fields. As CEO I am responsible for:

• Company management and road-mapping
• Volunteer management
• Curation of the Stygian Zine
• Manuscript selection
• Correspondence via email and social media channels
• Social media content creation and scheduling
• Website design and management
• SEO optimization
• Book design and formatting
• Marketing and ad buys
• Press relations
• Distribution and retailer relations
• Convention/market planning and attendance
• Financial planning and records

Drawn to Haunted Montreal’s creative take on local history, I joined the team to support their storytelling efforts and grow their digital presence. This involves:

• Video production for the Haunted Montreal YouTube channel (achieved monetization)
• Management of social media platforms including Facebook, Instagram, Twitter, and Reddit
• Project management during the busy October season
• Coordination with the company owner on promotions and collaborations
• Event coordination and attendance

As an author, I’ve built a writing-focused platform to support and inspire fellow writers on their creative journeys.

• Host a writing channel that offers guidance and support for emerging authors
• Lead weekly writing sprints every Sunday to encourage productivity
• Participate in and document writing challenges through The Order of the Written Word
• Motivate other writers by sharing my process and progress regularly

• On indefinite hiatus with hopes to perhaps re-emerge in the future
• On July 23rd 2011, I created an art movement in Winnipeg, MB.
• My current duties with the event include:
• -Creation and maintenance of a website
• -Promo Photography
• -Promotions
• -Graphic design of flyers, posters, etc.
• -Management of models
• -Sponsor relations
• -Location coordinator
• 14 years 1 month

For five months, I worked with From the Future as a contract writer, producing content for a diverse range of clients across industries.

• Wrote SEO-optimized website copy and blogs for clients including Team USA and Greystar
• Adapted tone and messaging to match each brand’s voice and audience
• Created content designed to support search visibility and user engagement

I was brought on by Blue Pin Studio to develop the core narrative for their upcoming game Explory Story, working closely with the design team to shape a cohesive and engaging player experience.

• Developed the overarching storyline and world-building framework for the game
• Wrote dialogue and in-game script to support player choices and progression
• Collaborated with game designers to align story elements with gameplay mechanics
• Helped define character arcs, tone, and narrative pacing throughout development
• Provided feedback on level flow and interactive elements to enhance storytelling

In my most advanced role at MindGeek, I helped launch and shape YP Erotica by coordinating between authors, developers, and project managers to bring the platform to life and grow its creative community.

• Worked to Attract and grow author membership for the program
• Author negotiation, registration follow-up and account management
• Monitoring of broadcasts, Social Media messaging and creation of mailer texts
• Planning and creation of marketing materials
• Acting as the bridge between authors and PMs to implement site features
• Communicating with PMs, devs and content team regarding ToS and bugs
• Content editing for submitted works
• Provide input on big-picture site changes/feature implementation
• Other departmental duties as assigned

[Total time at company, 4 years & 3 months]

As I grew within MindGeek, I took on a more strategic and outward-facing position, working directly with models, shaping marketing efforts, and representing the brand at industry events.

• Attract and grow adult model membership for the program
• Negotiate with models
• Validate model pictures, video, and personal identification
• Model registration follow-up and account management
• Monitoring broadcasts, Social Media messaging and creation of mailer texts
• Planning and creation of marketing materials
• Collaboration on creative promotion
• Convention attendance
• Other departmental duties as assigned

I began my time at MindGeek in a support-focused role, helping manage model onboarding and daily operations for the membership program.

• Attract and grow model membership for the program
• Validating model pictures, video, and personal identification;
• Model registration follow-up and account management
• Manage model payouts with accounting
• Monitoring broadcasts, Social Media messaging and creation of mailer texts
• Perform other departmental duties as assigned.

I consistently produced an average of 50 pages per week without AI assistance, crafting SEO-driven landing pages and blogs that boosted search rankings and engaged target audiences.

• Write SEO-focused landing pages and blogs that align with search intent and boost rankings.
• Research industries and keywords to guide structure, tone, and content direction.
• Turn business details into clear, engaging brand stories that attract potential customers.
• Collaborate with marketing and web teams to align content with broader strategy.
• Apply SEO best practices for headings, keywords, and formatting across all content.

I managed multiple operational and customer-facing tasks daily to keep the business running smoothly and support online sales channels.

• Oversaw inventory management and stock levels
• Delivered responsive customer service
• Maintained and updated website content
• Managed product listings and sales on eBay and Amazon
• Coordinated social media presence and engagement

At Hexinverter, I supported sales operations and marketing efforts to help grow the boutique modular synth brand.

• Managed online sales, inventory, shipping, receiving, and invoicing using QuickBooks
• Planned and coordinated logistics for trade shows; staffed sales tables and networked at events
• Suggested new product ideas to drive business growth
• Designed graphics and managed content for Mailchimp campaigns and Facebook accounts

• With one other woman, I handled Sales, Inventory and Visual Merchandising at the main campus. In Summer 2013, I was put forward for an Administrative/Secretarial position at the Health Sciences campus, but returned back to Art Supplies to a full time promotion when the summer was over.
• 3 years 1 month

As Executive Director of Central Canada Comic Con, I partnered with the founder to oversee all aspects of planning and managing the convention.

• Designed and created detailed floor plans for the event
• Developed and maintained the convention website
• Created posters, flyers, and other promotional materials
• Managed email communications and drafted press releases
• Coordinated with guests including artists, celebrities, and vendors
• Organized and supervised volunteer teams
• Provided on-site leadership and support throughout the convention days

• Raven Toys Comics and Games is the "base" for the Central Canada Comic Con.
• Alongside my planning job, I also run the store; taking phone calls, selling merchandise, pricing collectibles, etc.
• 6 months