Holly Wallace
Los Angeles,CA
Summary
Nonprofit administrator with solid foundation in operations, marketing, communications, event production, and development. Expertise in developing strategic partnerships and fostering collaborative environment. Demonstrated proficiency in strategic planning and problem-solving, ensuring continuous improvement and operational excellence.
Overview
11
11
years of professional experience
Work History
Operations Manager
GRoW @ Annenberg
08.2023 - Current
- Manage facilities, marketing, communications, creative services, and special events.
- Expedite grantee-partner recognition and asset development for websites, advertising, programs, and exhibitions.
- Oversee building maintenance, security and compliance with property manager, contractors, and vendors.
- Mentor staff and consultants on best practices, fostering a culture of collaboration and teamwork.
Publicist
Los Angeles Philharmonic Association (LA Phil)
01.2020 - 08.2023
- Acted as a liaison between the artists, creative teams, development, and the media to support the LA Phil's winter seasons at Walt Disney Concert Hall, summer seasons at the Hollywood Bowl and The Ford, and special initiatives.
- Developed and implemented innovative publicity strategies to enhance brand visibility and audience engagement.
- Cultivated relationships with journalists and influencers to secure high-profile coverage of events and initiatives.
- Crafted compelling press materials, including news releases, media advisories, and pitch letters for various campaigns.
Administrative Director
Herbie Hancock Institute of Jazz at UCLA
09.2018 - 01.2020
- Directed administration and marketing for nonprofit education organization and programs with the UCLA Herb Alpert School of Music and Los Angeles Unified School District (2012-15 & 2018-20.)
- Piloted four-year initiative at Loyola University New Orleans with former Artistic Director Terence Blanchard (2008-12).
- Oversaw budgeting and financial planning, ensuring alignment with institutional goals.
- Produced public school music education programs, concerts and special events in collaboration with arts organizations, foundations and consortium universities.
- Managed copywriting, design and photography for websites, social media, programs, presentations, grant reports and collateral materials.
- Coordinated communications and logistics for global educational and cultural programs such as UNESCO’s International Jazz Day, U.S. Department of State tours and National International Jazz Competition.
Communications Manager
UCLA’s Center for the Art of Performance (CAP UCLA)
10.2016 - 09.2018
- Conceptualized and implemented communications programs for CAP UCLA’s annual season of dance, music, theater and spoken word programming under Executive and Artistic Director Kristy Edmunds at venues including Royce Hall and The Theatre at Ace Hotel. Previously employed as Senior Publicist at UCLA Live with Artistic Director David Sefton (2004-06).
- Worked collaboratively to create marketing and communications strategies, event positioning, advertising and promotions.
- Managed content across multiple platforms, ensuring consistent messaging and alignment with organizational goals.
- Collaborated with creative teams to produce promotional materials aligned with brand messaging.
Director of Marketing
San Jose Jazz
01.2015 - 01.2016
- Created integrated marketing and communications programs for concerts and festivals, such as San Jose Jazz Summer Fest, the flagship annual cultural event of Silicon Valley.
- Developed, executed and evaluated marketing campaigns to effectively engage diverse audiences, board of directors, donors, sponsors, and stakeholders.
- Directed copywriting and creative design for websites, social media, advertising, brochures, direct mail, and programs.
Education
BA - Information and Communication Studies, English
California State University, Chico
Skills
- Team leadership
- Staff and volunteer management
- Operations oversight
- Planning and implementation
Timeline
Operations Manager
GRoW @ Annenberg
08.2023 - Current
Publicist
Los Angeles Philharmonic Association (LA Phil)
01.2020 - 08.2023
Administrative Director
Herbie Hancock Institute of Jazz at UCLA
09.2018 - 01.2020
Communications Manager
UCLA’s Center for the Art of Performance (CAP UCLA)
10.2016 - 09.2018
Director of Marketing
San Jose Jazz
01.2015 - 01.2016
BA - Information and Communication Studies, English
California State University, Chico
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