Hollie Sackett-Reid
Mississauga,ON
Summary
Experienced marketing and communications professional with over 15 years of expertise in partnership management, strategic campaign development, and client relations. Adept at leveraging assets to create integrated marketing programs, enhance brand objectives, and drive business results. Proven track record in managing multiple projects, developing high-impact sponsorship activations, and delivering exceptional client service. Passionate about sports marketing with a keen understanding of leveraging digital channels and cross-departmental collaboration to achieve organizational goals.
Overview
23
23
years of professional experience
Work History
Station Manager/Announcer
Whiteoaks Communications Group (JOY Radio | Faith Strong Today | CJMR)
01.2021 - Current
- Managed daily operations and oversaw the programming, promotions, and marketing, for two AM radio stations and the digital platform, demonstrating strong project management skills.
- Managed a staff of 12 people in various team roles
- Hosted and produced on-air radio, podcasting and social media content that enhanced listener engagement and brand visibility.
Founder/Owner
Ten16 Entertainment Ltd.
10.2005 - Current
- Managed radio tracking and promotion campaigns for independent and label artists, managing client/media/sponsor relationships and developing strategic media buys and partnerships.
- Developed and executed promotional campaigns.
- Created a database of over 8 thousand songs to utilize for a chart to provide stats and trends of all songs played on Canadian Christian radio.
Founder
WIMM Canada (Non-Profit)
06.2014 - 12.2020
- Established an association to connect Christian women in the Canadian music and media industry, facilitating strategic partnerships and events.
- Managed events across Canada in 7 markets, and acquired sponsorships that aligned with financial and organizational goals.
APD/Announcer
Touch Canada Broadcasting (105.9 SHINE FM)
07.2010 - 12.2020
- Co-hosted a morning show for 10 years in Edmonton and voiced pre-recorded programs in Calgary and Red Deer.
- Hosted various events and fundraisers.
- Managed social media content and promotions, showcasing experience in integrated marketing and media strategy.
Tour Rep/Onsite Coordinator
World Vision Canada (Non-Profit)
10.2010 - 01.2012
- Coordinated and managed local volunteers at various concerts throughout Canada.
- Oversaw all sponsor-related activities on behalf of the touring artists, requiring strong organizational and client relationship skills.
Director of Christian Division
Dale Speaking Ltd.
02.2008 - 11.2009
- Assisted in developing the Christian and Jazz format radio tracking, as well as managed Adult Contemporary radio tracking artists.
- Facilitated media training, providing strategic insights and enhancing partnership engagement.
Station Manager
Sound of Faith Broadcasting (Grace FM 105.9)
07.2007 - 01.2008
- Oversaw daily programming operations, and sales team
- Developed marketing strategies, including community engagement and internal department coordination.
- Sought out key partnerships to deepen the reach the station had in the community.
CJCA Announcer/Reporter
Touch Canada Broadcasting (AM 930 CJCA | 105.9 SHINE FM)
04.2002 - 06.2006
- Produced entertainment segments and managed live community events, demonstrating effective project management and communication skills.
- Hosted the Afternoon Drive and did voiceover work for commercials.
- Sat on the team who presented two applications to the CRTC for radio stations in 4 markets.
Reporter/Operator/Promotions
Corus Entertainment (Power 92)
08.2001 - 04.2002
- Executed promotional events and managed live reports, showcasing strong organizational and multitasking abilities.
Education
Recording Arts Management -
Harris Institute For The Arts
Toronto, ON06.2006
Radio And Television (Radio) - Broadcasting
Northern Alberta Institute of Technology (NAIT)
Edmonton, AB04.2001
Skills
- Partnership Management
- Strategic Marketing Campaigns
- Project Management
- Client Relationship Management
- Digital Media Strategy
- Social Media Management
- Media Relations
- Excellent Written and Verbal Communication
- Proficient in Microsoft Office (Word, Excel, PowerPoint), Adobe Photoshop and Audition, and Asana
References
Available upon request.
Hobbies and Interests
- Passion for various sports including hockey
- Sports and Music Marketing
- Travel
- Active Lifestyle
Volunteer Experience
- Coordinated fundraising events for various charities, demonstrating strong organizational and client service skills.
- Managed and executed promotional events for music and media industry organizations.
- Coordinated fundraising radiothons for various charities (e.g., Compassion Canada, Mustard Seed, Stollery Children’s Hospital).
- Managed and executed promotional events for music and media industry organizations (Aboriginal Music Awards Media Room Assistant '06, Artist Liaison for Freedom Festival '07, Virgin Fest Volunteer '06-'07).
- Guest Speaker at various industry events and for womens events
- Juno Awards Committee Member, Co-Chair, and Chair of the Contemporary Christian/Gospel Album of the Year category (2013-2020).
- GMA Canada Board Member (2022-2023)
Languages
English
Native or Bilingual
ONLINE
LinkedIn: https://www.linkedin.com/in/hsackettreid/
Timeline
Station Manager/Announcer
Whiteoaks Communications Group (JOY Radio | Faith Strong Today | CJMR)
01.2021 - Current
Founder
WIMM Canada (Non-Profit)
06.2014 - 12.2020
Tour Rep/Onsite Coordinator
World Vision Canada (Non-Profit)
10.2010 - 01.2012
APD/Announcer
Touch Canada Broadcasting (105.9 SHINE FM)
07.2010 - 12.2020
Director of Christian Division
Dale Speaking Ltd.
02.2008 - 11.2009
Station Manager
Sound of Faith Broadcasting (Grace FM 105.9)
07.2007 - 01.2008
Founder/Owner
Ten16 Entertainment Ltd.
10.2005 - Current
CJCA Announcer/Reporter
Touch Canada Broadcasting (AM 930 CJCA | 105.9 SHINE FM)
04.2002 - 06.2006
Reporter/Operator/Promotions
Corus Entertainment (Power 92)
08.2001 - 04.2002
Recording Arts Management -
Harris Institute For The Arts
Radio And Television (Radio) - Broadcasting
Northern Alberta Institute of Technology (NAIT)
Similar Profiles
De'Lean "Dee" StrongDe'Lean "Dee" Strong
Consulting at Strong Faith Services Inc.Consulting at Strong Faith Services Inc.
Ethan MillerEthan Miller
Outside Sales Representative at Louisiana Radio CommunicationsOutside Sales Representative at Louisiana Radio Communications
Ryan MorrisRyan Morris
Field Service Technician at Radio Communications Of VAField Service Technician at Radio Communications Of VA