Hoeuth Soto
Santa Rosa
Summary
Customer-oriented offering over 10+ years of experience in retail operations, sales and service team leadership and profitability strategies. Organized and skilled at prioritizing daily tasks and following through to achieve performance and productivity goals. Recruits, trains, develops and manages team of store associates and assistant managers.
Overview
15
15
years of professional experience
2
2
years of post-secondary education
Work History
Store Manager
Big 5 Sporting Goods
Corte Madera
11.2025 - 04.2026
- Supervised daily store operations and ensured compliance with company policies.
- Trained staff on customer service standards and product knowledge techniques.
- Implemented visual merchandising strategies to enhance product presentation and appeal.
- Monitored sales performance and adjusted strategies to meet customer needs effectively.
Assistant Store Manager
Big 5 Sporting Goods
Rohnert Park
03.2024 - 04.2026
- Assisted in daily store operations and staff scheduling.
- Provided training and support to new sales associates.
- Monitored inventory levels and organized stock replenishment.
- Handled customer inquiries and resolved complaints effectively.
- Collaborated with management on promotional events and sales strategies.
- Conducted regular team meetings to ensure communication and alignment.
- Maintained cleanliness and organization of sales floor and backroom areas.
- Oversaw daily cash handling procedures, reconciling discrepancies as necessary.
Medical Assistant
Sutter Shared Staff
Santa Rosa
02.2021 - 10.2023
- Assisted in patient intake procedures and maintained accurate medical records.
- Coordinated patient appointments and managed scheduling for multiple providers.
- Administered vaccinations and performed basic laboratory tests as required by protocols.
- Communicated effectively with patients, families, and healthcare teams during visits.
- Kept examination rooms clean, stocked with necessary supplies and prepared for incoming patients.
- Assisted physicians with patient care by taking vital signs, patient histories and preparing patients for examinations.
Merchandising
Costco
Santa Rosa
11.2010 - 04.2019
- Developed and implemented merchandising strategies to maximize sales and profitability.
- Ensured that all merchandising displays were aligned with corporate guidelines.
- Implemented new merchandising techniques to maximize space utilization throughout the store.
- Organized merchandising displays according to current trends or seasonal changes.
- Completed tasks related to merchandising such as tagging items, reorganizing displays.
- Assisted in merchandising displays and stocking shelves with new products.
Education
Specialized Associate Degree - Clinical Medical Assistant
Empire College
Santa Rosa, CA 01.2019 - 10.2020
Skills
- Visual merchandising
- Customer service
- Inventory management
- Staff training
- Retail operations
- Promotional planning
- Cash handling
- Team collaboration
- Complaint resolution
- Effective communication
- Problem solving
- Attention to detail
- Time management
- Loss prevention procedures
- Leadership development
- Documentation and reporting
- Employee scheduling
- Advertising and marketing
- Employee supervision and motivation
- Merchandise planning
- Multitasking and organization
- Team development
- Recruiting and hiring
- Customer relations
- POS systems
- Performance metrics evaluation
- Performance reviews
- Bank deposit procedures
Timeline
Store Manager
Big 5 Sporting Goods
11.2025 - 04.2026
Assistant Store Manager
Big 5 Sporting Goods
03.2024 - 04.2026
Medical Assistant
Sutter Shared Staff
02.2021 - 10.2023
Specialized Associate Degree - Clinical Medical Assistant
Empire College
01.2019 - 10.2020
Merchandising
Costco
11.2010 - 04.2019