Hoai An (Lin) Cao
Toronto,Canada
Summary
Experienced Marketing Professional with a diverse background in market research, digital marketing, and social media management. Have led successful marketing efforts, gathered insights from data, built e-commerce websites and created a profitable brand from scratch. Skilled in Digital marketing, marketing research, data analysis, building e-commerce websites, and report writing. Seeking new opportunities to use available skills in a growing company.
Overview
6
6
years of professional experience
Work History
Market Researcher
Albany Medical Center
01.2023 - 04.2023
- Collected and analyzed data on customer demographics, preferences, geographic areas, and competitors to identify potential markets and factors affecting hospital performance.
- Prepared reports of findings by illustrating data graphically and translating complex findings into written text.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Have a direct impact on future hospital expansion plans.
Marketing Coordinator
Marverick Capital
12.2022 - 02.2023
- Created content strategies and posting schedules for social media accounts.
- Composed and designed (using Canva) daily posts for social media and helped build the company's presence on Facebook, and Instagram.
- Used online (Meta Ads and Google Ads) and offline marketing to generate leads, increase visibility, and drive sales growth.
- Develop an advertising process for the company from scratch.
Assistant Senior Manager
Gresham International
07.2022 - 09.2022
- Worked independent remotely under short-term contract
- Careful controlled for documents in process of task execution: save receipts, send reports properly and on time to senior manager
- Managed premium service and quality of work expectations that are set with customers
- Provide administrative and secretarial support to the Head of Client Services and Team Leaders.
Digital Marketer
VILEX CO. ,LTD
09.2019 - 01.2021
- Create a monthly revenue of $50,000 (USD) with optimal Ads cost >30% - Dropshipping sports equipment and fashion items to the North American market. Generated revenue of 2-3 billion (VND)per month with optimal ads costs of~40% - Import products and work online with Chinese suppliers.
- Built websites and landing pages from scratch using Shopify and Wix.
- Created, monitored, and optimized marketing campaigns to cultivate brand awareness, drive website traffic and increased sales
- Collected and analyzed data from a variety of sources to create email marketing campaigns using Mailchimp.
- Use tools like Google Analytics and Hotjar to analyze your website and customer journey to tailor your website and ads accordingly.
Organizer, Admin / Observer
ESL Gaming
03.2017 - 01.2019
- Cooperate to organize a online gaming tournaments in SEA area.
- Make plans for the tournaments, arrange brackets and update results.
- Resolve tickets/queries/complains from players and update the results.
- Organize, interact and communicate with players and colleague from different countries
- Work independently online and report work progress by the hour.
Assistant Director
DXT Corporation
07.2019 - 05.2020
- Manage brand's social media accounts
- Support sales and customer service, and manage the distribution for collaborators.
- Worked closely with management to provide effective assistance for specific aspects of business operations.
- Respond to emails and calls from partners and customers.
FREELANCER TRANSLATOR
Freelance
06.2019 - 11.2019
- Translate documents, essay, and contents for clients - Write documents in bilingual.
Education
Advanced Diploma - Business Administration & Marketing
CENTENNIAL COLLEGE
Toronto, Canada04.2024
Skills
- Proficient use of Microsoft Office
- Proficient use of Shopify and Wix
- Proficient use of Meta Business Suite & Facebook Ads
- Proficient use of Google Ads & Google Analytics
- Able to use editing tools (Canva and Capcut)
- Able to use email marketing tool (Mailchimp)
- Digital Marketing
- Lead Generation Strategies
- Market Research
- Data Analysis
Timeline
Market Researcher
Albany Medical Center
01.2023 - 04.2023
Marketing Coordinator
Marverick Capital
12.2022 - 02.2023
Assistant Senior Manager
Gresham International
07.2022 - 09.2022
Digital Marketer
VILEX CO. ,LTD
09.2019 - 01.2021
Assistant Director
DXT Corporation
07.2019 - 05.2020
FREELANCER TRANSLATOR
Freelance
06.2019 - 11.2019
Organizer, Admin / Observer
ESL Gaming
03.2017 - 01.2019
Advanced Diploma - Business Administration & Marketing
CENTENNIAL COLLEGE
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