Hiromi Sandler
Summary
Highly creative Marketing Manager with expertise in transforming marketing and communication strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
23
23
years of professional experience
Work History
Japan Marketing Manager
Life Fitness Japan
07.2022 - 05.2024
- Planned and executed marketing strategies according to the company business plan and global marketing strategies
- Executed new product launches and internal training
- Generated leads through digital marketing, exhibitions, and seminars
- Planned and executed new product launches [new premium fitness brand] while managing1500 existing products
- Managed team to lead execution of price setting, internal education webinars, preparation of marketing collaterals
- Planned and supervised nationwide exhibitions
- Conducted digital marketing execution, social media campaigns, newsletter, emailing by Pardot
- Website contents management
- P/L and marketing budget management
- Increased brand visibility by leading strategic marketing campaigns.
- Developed successful digital marketing strategies for expanding online presence.
Marketing Manager, Japan & Korea
Electrolux Japan
08.2001 - 07.2022
- Planned and executed marketing strategies and implemented effective online and offline marketing actions to increase sales and profit while generating brand awareness
- Branding:
- Developed and managed owned media (corporate website and2 local websites, social media (Facebook, Instagram and YouTube) to increase traffic and maximise conversion rate
- Achieved3 times more inquiries within3 years,120 mil yen sales generated from website inquiries
- Planned and supervised international and local exhibitions
- Collaborated and aligned with global marketing (Italy) for exhibition plans and booth design
- Planned and executed launderette business seminars (laundry) and cooking demo (food) both offline and online
- Planned and organized new product launch events with global and local management teams
- Product marketing:
- Developed a localized coffee brewer according to customer requests
- Imported and tested samples
- Price setting and supported delivery
- Public relations and marketing communications:
- Collaboration activities with wholesaler, food chain companies, and coffee companies for press events (Food and beverage)
- Conducted a successful press conference and collaboration event (Achieved110 million CAD worth communication value
- Keep good relationship with journalists)
- Developed a business solution package for investors
- Achieved clear differentiation from competitors by marketing communication (creating new store design, publication, press event, and digital communication such as websites and social media
- Developed websites
- Market research and budget management:
- Conducted market research to learn consumer behavior and new market opportunity (e.g
- Internet research)
- P/L management and marketing budget management
- Salesforce management and lead nurturing activities
- Work experience in hotel industry, Australian semi-government organization and Pet food company prior to above experiences
- Developed comprehensive marketing strategies to enhance brand visibility and customer engagement.
- Increased market share by implementing targeted advertising campaigns.
Education
Master of Arts - Marketing Administration
De Montfort University
07-2001
Linguistics, English Language
Kansai Gaidai University
03-1988
Skills
- Marketing strategy
- Market Research and budget management
- Digital marketing
- Public relations
- OS – Microsoft Suite [Office word, Excel, Access, PowerPoint]
- Software – Adobe Photoshop, Illustrator, InDesign, Acrobat Professional
- SFA – Salesforce
- MA – Pardot, Marketing Clouds
Languages
Japanese
Native or Bilingual
English
Full Professional
Spanish
Limited Working
Interests
- Exploring famous landmarks, historical sites, and cultural attractions in a new destination
- Enjoy playing badminton and squash
Software
Microsoft Suite (Word, Excel, PowerPoint)
Adobe Illustrator, Photoshop, In Design, Acrobat
Timeline
Japan Marketing Manager
Life Fitness Japan
07.2022 - 05.2024
Marketing Manager, Japan & Korea
Electrolux Japan
08.2001 - 07.2022
Master of Arts - Marketing Administration
De Montfort University
Linguistics, English Language
Kansai Gaidai University
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