Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Hiral Shah

Hiral Shah

Mississauga,ON

Summary

Creative and analytical marketer with a keen interest in media planning, content creation, and campaign analysis. Proven track record of the ability to lead client relationships, develop ROI-focused strategies, and deliver measurable results. Adept at collaborating across internal teams, mentoring junior talent, responding to RFPs, and staying ahead of digital trends to drive innovation. Strong communication, project management, and analytical capabilities, with a deep understanding of ad tech tools and end-to-end campaign execution.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Marketing Executive

CultureX
Ahmedabad, Gujarat
06.2024 - 06.2025
  • Grew online community engagement by 45% at CultureX through trend-driven campaigns and SEO content.
  • Collaborate with cross-functional teams to create assets. Create marketing material for clients.
  • Develop SEO-driven blogs.
  • In-house product demo expert.
  • Working with data to discover untapped opportunities in operational efforts.

Coordinator- Client Service

Homesense
Charlottetown, Prince Edward Island
04.2023 - 01.2024
  • Delivery of consistent and high-quality customer service through supervising day-to-day operations.
  • Providing weekly updates and identifying opportunities for marketing, service area compliance and scheduling.
  • Leading and training a team of associates regularly.

Marketing Manager

Islandsand Holdings Inc.
Charlottetown, Prince Edward Island
12.2022 - 03.2023
  • Created, handled, and reviewed third-party ads across 3 platforms for 22 QSR chains.
  • In charge of sending out marketing materials to drive foot traffic, and send special offer messages.
  • Review the summary and performance reports to decide the next plan of action.
  • Campaign reporting and analyzing the performance of third-party sales based on their data.
  • Thorough market research of the QSR industry and market trends.

Client services specialist

Pure Lush Designs and Co.
Brampton, Ontario
04.2022 - 09.2022
  • Handled multiple client events.
  • Operated as the key point of contact for professional-client relationships: Event Sales Specialist and Decor Sales Specialist.
  • Ensured timely payments, invoicing, and documents received.
  • Responsible for training new staff.
  • Ensuring up-to-date social media accounts.

Marketing Executive

Ace Chemicals
Ahmedabad, Gujarat
12.2020 - 12.2021
  • Proofreading marketing content for brochures, agreements, contracts, etc.
  • Develop and implement sales strategies that deliver comprehensive solutions to customers.
  • Maintain accurate customer service measurement criteria.

Marketing Trainee

Bottomline Media Pvt. Ltd.
Mumbai, Maharashtra
01.2019 - 06.2019
  • Scheduling meetings with brands for potential active and/or passive movie placements.
  • Representing both brands and the production house for PR and promotions.
  • Coordinating shoots, events, and celebrity appearances.
  • In charge of approving brand visibility scenes, shot by the production houses, and maintaining a professional working relationship.
  • Proofreading contracts and negotiating terms and conditions with the brands.

Education

Post Graduate certificate - Digital and Content Marketing

York University
Toronto, CA
01.2022

MBA - Marketing and Operations

Ahmedabad University
Gujarat, India
06-2019

BBA - Business Administration and Management

Ahmedabad University
Gujarat, India
06-2017

Skills

  • KPI-based campaign planning and optimization
  • SEO optimization
  • Training and mentoring
  • Sales strategies
  • Enthusiastic team player
  • Managing expectations and building trust
  • Clear, persuasive verbal and written communication
  • Translating data into client-friendly insights

Certification

  • Social Media Marketing Certification, Hubspot academy
  • Content Marketing, Hubspot academy
  • Hootsuite Platform Certification, Hootsuite
  • Fundamentals of Digital Marketing, Google Digital Garage
  • Introduction to the Digital Advertising Landscape, Coursera

Timeline

Marketing Executive

CultureX
06.2024 - 06.2025

Coordinator- Client Service

Homesense
04.2023 - 01.2024

Marketing Manager

Islandsand Holdings Inc.
12.2022 - 03.2023

Client services specialist

Pure Lush Designs and Co.
04.2022 - 09.2022

Marketing Executive

Ace Chemicals
12.2020 - 12.2021

Marketing Trainee

Bottomline Media Pvt. Ltd.
01.2019 - 06.2019

Post Graduate certificate - Digital and Content Marketing

York University

MBA - Marketing and Operations

Ahmedabad University

BBA - Business Administration and Management

Ahmedabad University

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Hiral Shah