Hind Vientiagaz Mubarak Brown
Ottawa,Ontario
Summary
Results-focused, change management professional with strength in communications, driving metrics, while facilitating positive growth. Proactive leader with strong capabilities in bridging conflict gaps, creating stronger processes and improving collaboration. Passionate about solutions based content and strategy that is driven to maximize, resources and boost performance. Adept at managing concurrent objectives to promote efficiency and influence successful outcomes.
Overview
12
12
years of professional experience
Work History
Operations Lead/ Sales & Marketing Specialist
Vain In Versailles Bistro
Ottawa, ON
10.2023 - Current
- Developed and implemented innovative strategies to increase brand awareness.
- Organized cross-functional teams to produce creative content for campaigns.
- Oversaw the production of digital assets such as videos, websites, and interactive experiences.
- Directed photo shoots with external vendors to ensure quality standards were met.
- Managed a team of designers, copywriters, photographers, illustrators, videographers, and other creatives.
Senior Marketing Coordinator
KPMG
Ottawa, ON
08.2022 - 09.2023
- Writing, proofing and editing content in accordance with established brand guidelines.
- Proposing internal and external ideas and initiatives to help promote general awareness of key account partners and priorities.
- Collaborating with senior account coordinator to plan out campaign strategies, time tables and guidelines.
- Reviewing content from writers and research team prior to publication.
- Organizing marketing initiatives through internal and external channels to coordinate deliverables and meet deadlines.
- Creating daily social media posts to build robust brand presence on Twitter and LinkedIn.
- Collected necessary information from clients pertaining to proposed campaigns.
Director of Marketing
Trillium Dental Corporate
Ottawa/Toronto, ON
06.2020 - 06.2022
- Improving workplace practices in 7 locations, to ensure positive and improved morale. Specific to strategic workplace campaigns.
- Establishing and growing key performance indicators to establish more definitive KPIS.
- Responsible for all marketing, coordination for 7 locations under Trillium Dental. In addition to 4 subsidiary clinics.
- Four subsidiary clinics included: Constitution Dental, Mer Bleu Dental & RiverEdge Dental, Avenue Dental.
- Developed new initiatives and partnerships with business and community leaders to reach business objectives in spite of ongoing COVID-19 pandemic.
- Developed and deepened professional relationships with organizations such as a three year partnership with OSEG ( Ottawa Sports & Entertainment Group ) for prospects program, negotiated contracts, managed campaigns and monitored performance.
- Tested and optimized organic and paid acquisition channels, including content creation and curation, pay-per-click, event, social media and lead generation campaigns.
- Managed work according to tight project timelines and high quality standards.
- Composed well-written copy material for social platforms, website and email content to maintain compliance with current health, corporate and legal guidelines.
- Spearheaded creation of all editorial blogs, emails and social media content.
Co-Founder & Creative Director
The Vanitea Room, A Tea Salon & Eatery
Ottawa, ON
03.2015 - 01.2022
- Devised organizational vision, mission and foundational structure to facilitate early growth.
- Set pricing structures according to market analytics and emerging trends.
- Identified market opportunities.
- Monitored brand campaigns.
- Worked with Front of House & Back of House team to produce new ideas for company branding, promotional campaigns, and marketing communications.
- Evaluated trends, assess new data and keep up-to-date with the latest marketing techniques.
- Supported projects by developing and producing promotional content for Google Ads, SEO and social media campaigns.
- Met customer needs and accomplished creative visions by overseeing strategic, focused campaigns.
- Created marketing plans and devised strategic communication approaches.
Lead Executive of Media & Content Development
Shopify
Ottawa
02.2018 - 03.2020
- Supporting the strategy and creative development team with the establishment of new approaches and tactics.
- Managing social media and digital marketing strategy and initiatives to promote brand building, customer retention, engagement, reputation and revenue-focused content.
- Wrote, tested, and applied ideas to create engaging email campaign strategies that communicated Shopify's value and helped retain and foster relationships with buyers.
- Aligned all visual design and brand messaging elements to deliver consistency across digital advertising and marketing platforms.
- Defined and established goals to overcome identified business challenges related to customer retention, brand awareness, sales, online presence or reputation and visitor traffic.
- Created schematic markups for website elements.
- Monitored metrics such as redirects, click and bounce rates and other KPIs to proactively optimize current strategies/campaigns.
- Crafted strategies to generate tailor-made content aligned with brand image.
- Collaborated with content contributors to build optimization strategies.
Creative Editorial Director
En Route, Air Canada
Ottawa/Montreal/Toronto, Ontario/Quebec
01.2013 - 09.2015
- Gathered information and video material required as well as created high-impact scripts for review and approval by editors.
- Traveled to location in various cities and countries to write reviews from first hand experience.
- Wrote and produced short-form content, sizzle reels and image spots.
- Captured visual content and edited general assignment stories for multiple platforms.
- Wrote factually correct, concise and engaging news stories within tight deadlines.
- Improved operations by working with team members and customers to find workable solutions.
- Attended departmental meetings, providing feedback to enhance future performance.
Education
Graduate Certificate - Digital Marketing
Cornell University
Ithica, New York01.2018
Bachelor of Arts - Public Affairs & Policy Management
Carleton University
Ottawa, Ontario 05.2015
Project Management Professional in Business Analysis - PMP /Current Enrollment 2023
Project Management Institute
Ottawa, OntarioSkills
- Improving Business Development
- Client Relationship Management
- Driving Engagement & Customer Retention
- Content Creation
- Brand Building
- Microsoft Office Suite
- Closing tactics and contract negotiations
- Market Penetration
- Social Media Management
Affiliations
- Graduation with high & esteemed honors
- Deans List [ Second Semester 2013- Third Semester 2014 ]
- 4.0 GPA
- Member of Rural Women's Business Network
- Member of National Art's Centre Corporate Circle
References
Andrea Eglio- Trillium Dental Corporate
Gracey DrCar- Trillium Dental Corporate
Fillip Bartos- Trillium Dental Corporate
Amena Agbaje-Shopify
Carina Massey- En Route, Air Canada
Note: Phone number & emails available upon request.
Languages
English
Native/ Bilingual
Arabic
Native/ Bilingual
Portuguese
Professional
French
Professional
Timeline
Operations Lead/ Sales & Marketing Specialist
Vain In Versailles Bistro
10.2023 - Current
Senior Marketing Coordinator
KPMG
08.2022 - 09.2023
Director of Marketing
Trillium Dental Corporate
06.2020 - 06.2022
Lead Executive of Media & Content Development
Shopify
02.2018 - 03.2020
Co-Founder & Creative Director
The Vanitea Room, A Tea Salon & Eatery
03.2015 - 01.2022
Creative Editorial Director
En Route, Air Canada
01.2013 - 09.2015
Graduate Certificate - Digital Marketing
Cornell University
Bachelor of Arts - Public Affairs & Policy Management
Carleton University
Project Management Professional in Business Analysis - PMP /Current Enrollment 2023
Project Management Institute
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