Himanshi Mehta
TORONTO,Ontario
Summary
Results-driven Marketing Professional with 5+ years of experience leading digital marketing strategies, managing client portfolios, and driving revenue growth through data-driven campaigns. Expertise in paid media, performance marketing, campaign optimization, stakeholder management, and cross-functional collaboration. Proven ability to develop strategic marketing initiatives, manage budgets, analyze performance metrics, and deliver measurable business outcomes across SMB and enterprise accounts.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Google Ads Strategist
Teleperformance USA
Toronto
08.2021 - Current
- Managed and optimized a portfolio of 500+ Google Ads accounts annually for SMB clients across multiple industries
- Managed and optimized six-figure advertising budgets while driving improvements in lead quality, campaign efficiency, and return on investment."
- Handled $30K+ in monthly ad spend, ensuring efficient budget allocation and maximizing ROI
- Consulted marketing agencies and SMB clients on paid media strategy to improve campaign performance
- Analyzed key metrics (CTR, CPC, CPA, conversions) to drive continuous optimization
- Conducted keyword research and audience targeting to improve ad relevance and efficiency
- Implemented Google Analytics tracking & GA4, improving reporting accuracy and performance insights
- Collaborated on targeted email campaigns, increasing customer retention by 20%
- Developed multi-channel strategies to improve lead generation and conversion rates
Marketing Coordinator
Voysus
Toronto, ON
09.2020 - 08.2021
- Conducted market research and identified growth opportunities in the HVAC industry
- Developed pricing and marketing strategies aligned with business objectives
- Managed website, social media, and email campaigns
- Increased engagement and conversions by 20%
- Collaborated with sales teams to execute targeted promotional campaigns
Marketing Assistant
Dorian Who
Toronto, ON
05.2020 - 08.2020
- Developed and executed marketing campaigns to increase brand awareness and engagement.
- Conducted market research to identify consumer trends and inform strategic decisions.
- Collaborated with cross-functional teams to align marketing initiatives with business objectives.
- Managed social media accounts, creating content that enhanced online presence and interaction.
Marketing Manager
Mehta Chains
Mumbai
04.2018 - 03.2019
- Developed and executed marketing strategies to achieve business goals
- Monitored and optimized campaign performance using analytics tools
- Implemented Google ads campaign strategies to increase organic traffic
- Identified market opportunities and strengthened brand positioning
- Achieved sales targets while maximizing ROI
Education
Post Graduation Certificate - Global Marketing Management
Humber Institute of Technology And Advanced Learning
Toronto09-2020
Bachelor's Degree - Marketing Management And Research
University of Mumbai
Mumbai04-2018
Skills
- Google Ads (Search, Display, PMax)
- GA4 & Conversion Tracking
- PPC Strategy & Optimization
- CRO & A/B Testing
Certification
Google ads,
Google analytics
Key Achievements
- Managed 500+ accounts with consistent ROI growth
- Improved campaign performance metrics (CTR, CPA, conversions) across multiple industries
- Increased client retention through performance-driven strategies
Timeline
Google Ads Strategist
Teleperformance USA
08.2021 - Current
Marketing Coordinator
Voysus
09.2020 - 08.2021
Marketing Assistant
Dorian Who
05.2020 - 08.2020
Marketing Manager
Mehta Chains
04.2018 - 03.2019
Post Graduation Certificate - Global Marketing Management
Humber Institute of Technology And Advanced Learning
Bachelor's Degree - Marketing Management And Research
University of Mumbai