HIMANI TYAGI
Toronto,ON
Summary
Data-driven Digital Marketing Specialist with 3+ years of experience executing multi-channel marketing campaigns across SEO, SEM basics, email marketing, paid social, content strategy, and analytics. Skilled in A/B testing, keyword research, landing page optimization, competitive benchmarking, and performance reporting. Proven track record of improving engagement, conversions, and revenue through targeted promotional strategies and continuous optimization.Strong analytical mindset, with hands-on experience using Moengage, Mailchimp, HubSpot, Hootsuite, Salesforce, and ad analytics.
Overview
5
5
years of professional experience
4
4
Certifications
Work History
Marketing Specialist
Teleperformance
Toronto, Ontario
05.2025 - Current
- Executed email marketing campaigns using Mailchimp, achieving a 25% increase in open rates and 15% lift in click-through rates through structured A/B testing.
- Performed competitive benchmarking, monitored keyword ranking shifts, and tracked SEO functionality.
- Delivered detailed daily and monthly performance reports summarizing campaign metrics, traffic analysis, and strategic recommendations.
- Formulated and executed multi-channel digital marketing initiatives, aligning campaign strategies with target audience insights to drive measurable engagement and conversion growth.
Marketing Specialist
Accenture
St. Catharines, Ontario
08.2024 - 05.2025
- Planned, executed, and optimized full-funnel digital marketing campaigns—including display advertising, keyword research, ad creation, and targeting—to meet product sales goals and KPI benchmarks.
- Utilized MoEngage to create detailed performance reports and execute real-time cross-channel marketing campaigns—leveraging user behavior, attributes, and preferences to deliver personalized Emails, and SMS messages, resulting in improved engagement and campaign relevance.
- Implemented A/B testing frameworks to evaluate landing page performance, ad creatives, and audience segments, resulting in continuous improvements to engagement and conversion metrics.
- Utilized Mailchimp for segmentation, automation, and deliverability optimization.
Assistant Marketing Coordinator
AJN Group
Toronto, Ontario
12.2022 - 07.2024
- Executed integrated digital campaigns across email, social media, and content marketing, boosting lead generation by 25%.
- Enhanced email marketing performance with a 25% increase in open rates and 15% rise in CTR using segmentation and analytics.
- Collaborated with cross-functional teams to align campaign initiatives with business objectives.
- Designed and executed A/B-tested email campaigns, increasing subscriber engagement by 35% over 6 months.
Jr. Marketing Coordinator
Coolboots Media – Times Internet Group
Delhi, India
05.2021 - 08.2022
- Grew brand presence with a 30% increase in social media followers and engagement.
- Coordinated trade shows, events, and sponsorships, ensuring effective brand representation.
- Drafted compelling content for digital channels, aligning messaging with brand guidelines to increase audience interaction and drive measurable engagement across key platforms.
- Assisted with the execution of multi-channel marketing campaigns by scheduling content, tracking performance analytics, and collaborating with internal stakeholders to support consistent brand visibility.
Education
Post Graduate Diploma – Marketing Management
Lambton College
Toronto, ONBachelor of Arts - Mass Communication and Journalism
Amity University
Delhi, IndiaSkills
Digital Marketing & Acquisition:
SEO, SEM (Foundational), Keyword Research, On-Page Optimization, Content Strategy, A/B Testing, Landing Page Optimization, Performance Tracking, Audience Targeting
Analytics & Reporting:
Google Analytics, Data Studio, Excel, Campaign Reporting, KPI Measurement, Revenue Analysis
Tools & Platforms:
WordPress, Mailchimp, Hootsuite, HubSpot, Meta Tools, Salesforce CRM, Adobe Creative Suite, Canva
Soft Skills:
Analytical Thinking, Strategic Planning, Cross-functional Collaboration, Organization, Attention to Detail, Communication
Certification
Email Marketing - Mailchimp
Timeline
Marketing Specialist
Teleperformance
05.2025 - Current
Marketing Specialist
Accenture
08.2024 - 05.2025
Assistant Marketing Coordinator
AJN Group
12.2022 - 07.2024
Jr. Marketing Coordinator
Coolboots Media – Times Internet Group
05.2021 - 08.2022
Post Graduate Diploma – Marketing Management
Lambton College
Bachelor of Arts - Mass Communication and Journalism
Amity University