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Hi, I’m
HIMA BITLA
Digital Marketing Specialist
Burnaby,BC
Summary
Results-driven digital marketing professional with extensive experience in the cannabis, Technology and construction industries. Skilled in digital advertising management across platforms such as Instagram, Facebook, and Google, with a proven track record of driving engagement and conversion rates. Proficient in UI/UX design and WordPress website development, utilizing tools like Astra Pro and Elementor to create visually appealing and user-friendly sites. Strong analytical capabilities with a focus on data-driven campaign strategies that have resulted in significant increases in brand awareness (200%) and website traffic (500%), alongside achieving ROAS of 2 to 3 times. Adept at managing cross-functional teams, optimizing project timelines, and maintaining comprehensive technical documentation. Excellent communicator with a history of building rapport with clients and stakeholders to deliver tailored marketing solutions and enhance customer satisfaction.
Overview
7
years of professional experience
7
years of post-secondary education
3
Certificates
3
Languages
Work History
FPM3 Marketing & Design Agency
Digital Marketing Specialist
11.2023 - Current
Job overview
- Managed digital advertising campaigns across Instagram, Facebook, and Google, driving engagement and conversions for 45 clients in the cannabis industry.
- Designed and optimized landing pages with a focus on UI/UX, enhancing user experience and improving conversion rates.
- Collaborated with a team of developers to implement high-quality web solutions that meet client needs and industry standards.
- Conceptualized and executed innovative ad creatives, ensuring alignment with brand messaging and target audience preferences.
- Oversaw graphic designers, providing direction and feedback to maintain consistency and quality across all visual assets.
- Strategized and launched data-driven campaigns, leveraging analytics to track performance, adjust strategies, and optimize ROI.
- Conducted regular performance analyses and reporting, using insights to refine tactics and improve overall campaign effectiveness.
- Trained and mentored junior team members, fostering a collaborative environment and enhancing team skills in digital advertising.
- Increased brand awareness by over 200%, significantly enhancing market visibility and recognition.
- Boosted website traffic by 500%, driving a substantial increase in potential customer engagement.
- Achieved a Return on Advertising Spend (ROAS) of 2 to 3 times, demonstrating effective campaign performance and investment efficiency.
High Crest Architectural Products Inc.
Sales and Marketing Coordinator
2 2022 - 6 2023
Job overview
- Designed and developed the company website to enhance user experience and improve accessibility for general contractors in the construction industry.
- Executed email marketing campaigns, managing the collection and segmentation of email lists to effectively target potential clients.
- Created visually compelling social media content, increasing brand awareness and engagement within the construction sector.
- Organized and facilitated Lunch & Learn events with architects, enhancing relationships and promoting product knowledge among industry professionals.
- Scheduled and coordinated appointments for the sales team, optimizing their outreach efforts and supporting overall sales goals.
- Developed and delivered presentations, collaborating with the sales team to communicate product benefits and drive client interest.
- Increased brand awareness by developing and implementing comprehensive marketing strategies.
- Boosted sales through the creation and execution of targeted advertising campaigns.
- Conducted research to analyze customers' behavior, preferences and purchasing habits.
- Established fruitful partnerships with industry influencers, expanding brand reach and potential customer base.
Infoedge India Ltd.
Senior Executive Corporate Sales - B2B SaaS
12.2017 - 12.2018
Job overview
- Identified customer needs in the B2B segment, providing tailored recruitment solutions that aligned with budget expectations.
- Administered an interchange income model, enhancing credibility and clarity, resulting in a 25% increase in sales over one year.
- Monitored multiple databases and CRM systems, effectively managing relationships with 250+ organizations across various industries.
- Provided product and service consultations, employing upselling and cross-selling techniques to achieve a 30% increase in account sales.
- Utilized active listening skills to build rapport with clients, ensuring a thorough understanding of their challenges and fostering agreement.
- Responded promptly to service issues via email and phone, improving customer retention through effective resolution strategies.
- Surpassed quarterly sales goals by over 30% through strategic cross-selling of cloud products and promotion of additional offerings.
- Achieved an average of 100% of sales quota for four consecutive quarters through solution selling and proactive customer engagement.
- Conducted thorough research and analysis to determine appropriate solutions for client needs, ensuring high levels of satisfaction.
- Thrived in a fast-paced environment, consistently meeting tight deadlines while maintaining high-quality service.
- Executed cold calls to prospective customers to assess product needs, establish timelines, and identify key decision-makers.
ITI International Technology IntegrationInc
Marketing Coordinator & WordPress Developer
01.2020 - 06.2024
Job overview
- Developed and maintained WordPress websites, utilizing Astra Pro and Elementor Page Builder for design and implementation.
- Accurately predicted project costs and timelines, ensuring successful and on-time deployment of web projects.
- Translated design mockups and wireframes into fully functional live websites, enhancing user experience and visual appeal.
- Created and maintained comprehensive technical design documentation, including UI/UX style guides, system architecture, and both high-level and detailed designs.
- Reviewed and edited technical project documentation related to website development, ensuring clarity and adherence to standards.
Potent System Inc.
Junior Marketer/Customer Service Representative
01.2021 - 10.2021
Job overview
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Enhanced customer satisfaction by promptly addressing concerns and providing accurate information.
- Responded to customer requests for products, services, and company information.
- Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
- Maintained detailed records of customer interactions, ensuring proper follow-up and resolution of issues.
Education
University of Canada WestVancouver, BC
MBA from Digital Marketing, E-commerce, Entrepreneurship
05.2019 - 04.2021
ICBM School of BusinessHyderabad
Post Graduate Diploma in Management from Marketing
05.2016 - 04.2018
Osmania UniversityHyderabad
Bachelors in Business Administration (BBA) from Marketing and Operations
05.2012 - 03.2015
Skills
Digital Advertising Management
UI/UX Design
Data Analysis and Reporting
Project Management
Team Leadership and Collaboration
Digital Marketing Strategies Design & Implementation
Social Media Marketing
Software
Intercomm
LinkedIn Sales Navigator
Pipedrive
WordPress
Constant Contact
Lusha
Microsoft Office
Calendly
Zoom
Hootsuite
Certification
Google Analytics 11/2020
Interests
Reading
Painting
Hiking
Timeline
Digital Marketing Specialist
FPM3 Marketing & Design Agency
11.2023 - Current
Junior Marketer/Customer Service Representative
Potent System Inc.
01.2021 - 10.2021
Marketing Coordinator & WordPress Developer
ITI International Technology IntegrationInc
01.2020 - 06.2024
University of Canada West
MBA from Digital Marketing, E-commerce, Entrepreneurship
05.2019 - 04.2021
Senior Executive Corporate Sales - B2B SaaS
Infoedge India Ltd.
12.2017 - 12.2018
ICBM School of Business
Post Graduate Diploma in Management from Marketing
05.2016 - 04.2018
Osmania University
Bachelors in Business Administration (BBA) from Marketing and Operations
05.2012 - 03.2015
Sales and Marketing Coordinator
High Crest Architectural Products Inc.
2 2022 - 6 2023
Languages
English
Excellent
Hindi
Excellent
Telugu
Excellent