HILARY ZORN, LC

• As the owner of an independent lighting design and consulting practice, led all aspects of the business, providing expert guidance and tailored solutions to clients.
• Delivered comprehensive lighting services including design, controls, lighting audits, product sales, and project management for both retrofit and new construction projects.
• Effectively identified and qualified customer needs, consistently negotiating and closing profitable projects with a high rate of success.
• Served as a trusted advisor, coordinating communication and collaboration among clients, vendors, and contractors to ensure high-level solutions and successful project delivery.

• Emergency and Hazardous lighting business development and support across Alberta and British Columbia for 5 brands, 7 agency reps and over 300 locations of channel partners.
• Strategic sales plans to enhance market penetration and customer engagement or awareness.
• Educated clients about product, features and benefits to aid in selecting best options for design and application.
• Advanced territory sales growth through specification, sales support, strategic account development, and cross-functional collaboration.
• Supported further product sales and awareness through trade shows, partner events, and presentations tailored to the audience.

• Successfully Launched and expanded the Southern Alberta division, establishing a strong market presence and achieving significant penetration in the region.
• Developed specifications, product launches, training initiatives, cultivated lasting relationship within the electrical design, distribution and contractor communities to support business goals.
• Increased sales and specifications to effectively leverage stocking positions and increased product line offering expansion.
• Demonstrated self-motivated, with a strong sense of personal responsibility and ownership.

• Managed 4 western Canadian sales agents and multiple channel partners.
• Delivered sales training, negotiated contracts, and partnered with senior leadership on strategy.
• Developed and executed regional sales strategies to drive revenue growth across Western territories.
• Cultivated strong relationships with key clients, enhancing customer loyalty and retention rates.
• Led training sessions channel partners, contractors and engineers
• Monitored sales performance metrics, implementing corrective actions to meet targets consistently.
• Coordinated regional trade shows and events to showcase products and services, generating leads for potential clients.

• Led sales and specification growth for emergency and industrial lighting solutions of Lumacell and Hazlux Lighting Products.
• Managed pricing, rebates, inventory, training, sales incentives and market reporting.
• Collaborated with cross-functional teams to deliver comprehensive solutions for customers.
• Developed and implemented sales strategies to drive revenue growth in lighting solutions tailored to agent and distribution needs.
• Cultivated relationships with key clients to enhance customer satisfaction and retention.

• Collaborated with clients to determine lighting requirements and specifications.
• Led initiatives to optimize inventory management for lighting products and supplies.
• Developed training materials for staff on new lighting technologies and trends.
• Contributed significantly towards achieving business revenue goals as a result of successful project completions and satisfied clientele.
• Grew warehouse lighting sales from 400K to over 1.6K.