Summary
Overview
Work History
Education
Skills
Timeline
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Hilary Lloyd

Toronto,ON

Summary

Canadian retail executive and marketing leader with 20yrs experience developing dynamic global brands. I believe in big beautiful, courageous brands who understand their customers and work hard to meet their needs. I also believe in flawless execution, and I know that it’s driven by well-laid thinking, integrated planning, goaled outcomes and world-class teams. I feel that market-leading execution is always a possibility, and mostly I believe that the truest measure of success is when marketing pushes both brands and business forward.

Overview

19
19
years of professional experience

Work History

VP Marketing & CSR

The Body Shop
North America
07.2018 - Current
  • Directed US and Canadian marketing teams in the development of The Body Shop's omni-channel brand, product, customer and purpose strategies.
  • Areas of leadership: omni learning and development (learning academy & training), customer insights & crm, product marketing, media management, campaign & event planning, retail projects, visual merchandising, digital, social & influencer marketing, pr &corporate communications.
  • Mandate to deliver brand, performance and creative revitalization across retail, digital, wholesale, affiliate and direct selling channels.
  • Delivered 10% increase US brand awareness, 26% increase in brand consideration and channel performance (FY21) +8% YoY
  • Recognition: Campaign US - Top 50 CMO, SXSW Featured Panelist 2020 & 2023, Fast Co. Brand That Matters, Fortune - Brand that Changes the World

Global Head of Marketing

Aritzia
Vancouver, BC
01.2016 - 09.2017
  • Reporting to Aritzia’s founder, member of marketing leadership team.
  • Led marketing services division, inclusive of: brand, campaign & product marketing, pr, channel marketing - ecommerce, retail, influencer, and media.
  • Marketing responsible for the brand's expansion to international ecommerce, US boutique openings, and Aritzia's IPO.
  • Developed Aritzia influencer strategy
  • Delivered and executed best in class omni-channel clienteling strategy
  • Delivered 50%+ eCommerce sales growth, best-in-class digital, social and influencer performance
  • Recognition: Salesforce - Brand of the Year,

CMO | Head of Marketing

IKEA
Toronto, ON
03.2006 - 08.2015
  • Reporting CEO, member of IKEA’s executive team. IKEA board participant.
  • Global matrix advisory lead for US, UK, Australia markets.
  • Additional department management: 1. Visual Merchandising & Interior Design. 2. Sustainability (CSR), 3. Customer Service, incl. IKEA Credit Card.
  • Relaunched brand & creative positioning, incl. omni-channel expansion strategy, which resulted in comparable store visit increase of 18% over 3 yrs, 24% increase in brand awareness, +400% increase in ecommerce revenue.
  • Recognition: Strategy Brand of the Year, RAC Large Retailer of the Year.
  • Creative Awards: Cannes Lions Gold, D&AD, Clios, Cassies, One Show awards, etc.

Education

Bachelor of Arts - Communications

Queens University
Kingston, ON

Master of Science - Marketing Management

University of Denver
Denver, Colorado

Skills

  • executive leadership, management & mentorship
  • strategy, planning, brand building & creative
  • omni-customer strategy, insights, crm & loyalty
  • retail activation & market expansion
  • pr, corporate communications & public affairs
  • ecommerce, digital & performance marketing
  • visual merchandising & design
  • corporate social responsibility

Timeline

VP Marketing & CSR

The Body Shop
07.2018 - Current

Global Head of Marketing

Aritzia
01.2016 - 09.2017

CMO | Head of Marketing

IKEA
03.2006 - 08.2015

Bachelor of Arts - Communications

Queens University

Master of Science - Marketing Management

University of Denver

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Hilary Lloyd