Hiba Hashmi
Toronto,ON
Summary
A passionate and creative marketing professional with a proven track record in event marketing, supported by five years of experience in experiential marketing. Blending academic learning with hands-on experience, to confront challenges with inventive solutions and infuse marketing strategies with original, creative concepts.
Overview
6
6
years of professional experience
Work History
Team Lead for Herbal Essences
| Publicis Canada
Toronto, ON
08.2024 - Current
- Oversaw a 6-day brand activation event, managing a team of 2 Brand Ambassadors and 2 hairstylists, ensuring efficient operations, scheduling, and seamless execution of daily activities.
- Exceeded daily engagement and coupon distribution targets through strategic oversight and hands-on management, driving exceptional results and increased brand visibility.
- Monitored key performance indicators (KPIs) and handled reporting, including capturing and analyzing event photos to evaluate success and support future campaign improvements.
Team Lead & BA
| Karma Casting
Toronto, Canada
09.2021 - Current
- Led and participated in over 130 brand activation campaigns in the GTA, coordinating strategy, execution, and performance analysis to enhance brand visibility and engagement.
- Supervised a team of marketing brand ambassadors, providing guidance and support to ensure successful activations and alignment with client objectives.
- Conducted post-event evaluations in order to identify areas for improvement in future events.
Team Lead for Betway X Euro Cup
| No Fixed Address Inc.
Toronto, ON
06.2024 - 07.2024
- Hosted event at Rendezviews for Betway on their Euro Cup campaign for a 1 month long period
- Provided leadership and guidance to team members, ensuring that tasks were completed on time and to a high standard.
- Monitored team performance against targets, taking corrective action where necessary.
National Skincare Program - Trainer
| Burt's Bees
Toronto, Canada
03.2024 - 04.2024
- Independently planned and contacted multiple Shoppers Drug Mart locations within the GTA, demonstrating proactive initiative and minimal supervision.
- Conducted confident and engaging brand education presentations, effectively training store employees on Burt's Bees products and core values.
- Managed report uploads and welcomed feedback for continuous brand improvement.
Chanel Ambassador
| Mosaic
Toronto, Canada
10.2022 - 10.2023
- Represented Chanel Holiday Campaign at various locations including Holt Renfrew and The Bay across the GTA, engaging with customers and promoting brand messaging.
Team Lead
| XMC
Toronto, Canada
09.2020 - 09.2022
- Led Aperol/Campari events across various locations in Ontario, managing logistics including driving a cargo van, setup, and teardown.
- Oversaw client relations with Boston Pizza, managing events, inventory, and budgets while addressing issues and ensuring smooth execution.
Event Planner for Olli Brands
| Thaomy Lam
Toronto, Canada
11.2021 - 12.2021
- Utilized creative design to set up visually captivating displays, incorporating props, decor, and visual elements.
Brand Ambassador
| Splash MM
Toronto, Canada
03.2019 - 01.2020
- Worked as a Brand Ambassador, representing brands like PlayStation, LCBO, York F9 Camp Ooch, and PLAN Canada.
Education
Business - Marketing Diploma -
George Brown College
Toronto, ON04.2024
Skills
- Leadership
- Promotional Event Planning
- Reporting - KPI's & Data Analytics
- Adaptability
- Conflict Resolution
- Communication
- Organization
Awards
- Dean's Honours List
- Smart Serve Certificate
- CanSell Certificate
Timeline
Team Lead for Herbal Essences
| Publicis Canada
08.2024 - Current
Team Lead for Betway X Euro Cup
| No Fixed Address Inc.
06.2024 - 07.2024
National Skincare Program - Trainer
| Burt's Bees
03.2024 - 04.2024
Chanel Ambassador
| Mosaic
10.2022 - 10.2023
Event Planner for Olli Brands
| Thaomy Lam
11.2021 - 12.2021
Team Lead & BA
| Karma Casting
09.2021 - Current
Team Lead
| XMC
09.2020 - 09.2022
Brand Ambassador
| Splash MM
03.2019 - 01.2020
Business - Marketing Diploma -
George Brown College
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