HEREMELA MOLLA
Hamilton,ON
Summary
Highly motivated and results-driven Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.
Overview
3
3
years of professional experience
Work History
Junior Marketing Associate
Secret Location
07.2023 - 11.2023
- Played a vital role in the successful launch and development of Illuminarium Toronto, contributing to a 50% increase in event attendance.
- Implemented marketing strategies that resulted in a 20% growth in brand awareness within the first three months of Illuminarium Toronto's launch.
- Coordinated 10+ successful collaborations with clients and potential partners, resulting in a 40% increase in new business opportunities.
- Crafted 15+ compelling pieces of content for valued partners, resulting in a 30% increase in partner engagement.
- Actively managed 5+ projects, meeting or exceeding all project milestones and deadlines.
- Executed seamless logistics and operations, leading to a 20% reduction in project turnaround time.
Digital Marketing Assistant
Pearl And Pine Retirement Residence
11.2022 - 08.2023
- Optimized company's email marketing strategy to improve engagement with prospective residents, resulting in15% increase in email open rates.
- Implemented new digital advertising campaign that increased website traffic by 25% and generated 10 new leads per month.
- Managed company's social media channels and achieved 20% increase in engagement with residents and their families.
- Conducted market research and competitor analysis to identify new opportunities for residence's digital marketing efforts, resulting in development of new referral program.
- Collaborated with cross-functional teams to launch new website and developed successful digital marketing campaign to drive traffic to site, resulting in 30% increase in website visits
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management
Front Desk Administrator
Super 8 By Wyndham
04.2022 - 12.2022
- Implemented new guest feedback system that increased customer satisfaction scores by 20% in first six months.
- Developed and implemented new check-in process that reduced wait times by 50% during peak check-in hours.
- Resolved guest complaints regarding room issue, resulting in positive review and returning visit from guest.
- Managed team of five front desk agents and consistently exceeded monthly upsell goals by 25%.
- Created and executed social media marketing campaign to promote hotel's amenities and services, resulting in 15% increase in bookings from social media channels.
- Led training sessions for front desk agents on effective customer service techniques, resulting in improved guest satisfaction scores and positive guest reviews.
Marketing and Operations Coordinator
Taza PLC
09.2020 - 03.2022
- Increased sales revenue by 20% year over year through development and execution of targeted marketing campaign focused on top-selling products.
- Led development and launch of new product line, resulting in 15% increase in sales revenue in first quarter of launch
- Managed team of 10 sales representatives and consistently exceeded monthly sales targets by 25%
- Developed and implemented new customer segmentation strategy that resulted in 30% increase in sales revenue from top 10 customers.
- Successfully negotiated new distribution agreement with major retailer, resulting in 50% increase in sales revenue from that channel
- Collaborated with cross-functional teams to streamline product development process, resulting in 25% reduction in time to market for new products.
- Pursued certification in Digital Marketing to assist with creation and execution of digital marketing campaigns, including email marketing, social media, and paid advertising.
Education
Honours Bachelor of Commerce - Information And Communication Technology
McMaster University
Hamilton, ON06.2024
Skills
- Event Coordination
- Administration Knowledge
- Social Media Technologies
- Project Management
- Multi-Tasking
- Microsoft Office
- Problem Solving
- Attention to Detail
- Cross-cultural communication
- Time Management
- Strategic Planning
Timeline
Junior Marketing Associate
Secret Location
07.2023 - 11.2023
Digital Marketing Assistant
Pearl And Pine Retirement Residence
11.2022 - 08.2023
Front Desk Administrator
Super 8 By Wyndham
04.2022 - 12.2022
Marketing and Operations Coordinator
Taza PLC
09.2020 - 03.2022
Honours Bachelor of Commerce - Information And Communication Technology
McMaster University
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