Microsoft Office Suite
Years of marketing experience
HENRY CHEANG
Senior Product Marketing Manager
Montreal,QC
Summary
Exceptionally team-oriented Product Marketing Manager with 10+ years of experience in B2B SaaS and technology industries. Expertise in cybersecurity, machine learning, HRIS, accounting standards, GTM strategies, and competitive analysis. Proven ability to craft differentiated messaging, execute impactful campaigns, develop partnerships, and drive product awareness and sales results.
Overview
11
11
3
3
Languages
15
15
Peer-reviewed publications
10
10
B2B product launches
Work History
Product Marketing Manager
Nakisa
06.2023 - Current
- Led 4 successful product launch events by defining positioning and messaging to ensure widespread awareness.
- Built strong relationships with 7 partner and analyst groups to expand reach and amplify messaging.
- Conducted market research to identify competitive capabilities and enabled sales with tailored tools.
Product Marketing Manager
Sama
03.2022 - 06.2023
- Managed 15+ cross-functional marketing campaigns for product releases in two distinct product lines.
- Developed materials that communicated clear cross-product value propositions to the sales team.
- Owned competitive analysis to enable sales process.
Senior Product Marketing Manager
Sherweb
07.2019 - 03.2022
- Executed product launches for Office Protect MDR and six third-party solutions (Trend Micro, Acronis, etc.).
- Led and developed enablement training for sales team.
- Created end-user facing materials for SMBs to use with their clients, including two security posture assessments.
Product Marketer
Cimpl
01.2014 - 07.2019
- Coordinated 10 product marketing launches.
- Created messaging targeting key client segments.
- Led content creation efforts (200 blogs, 20 videos, 40 PRs), boosting brand awareness and lead generation by 50%.
Marketer
Cimpl
01.2014 - 09.2015
- Coordinated team of 4 to produce 200 blogs, 20 videos, and 40 PRs that that increased company’s brand awareness, website traffic, and lead count by 50%.
- Collaborated with Product team to continuously revise marketing messaging for all content.
Researcher/Lab Manager
McGill University
01.2011 - 12.2013
- Demonstrated significant negative impact of early-stage Parkinson's disease on emotion recognition.
- Grew laboratory capacity to accommodate 50% more researchers and projects.
Skills
Product marketing strategy
Software
AI, Statistics, & Data Science
HR & People Analytics
Cybersecurity Frameworks
Interests
Running, martial arts, volunteer work, politics
Timeline
Product Marketing Manager
Nakisa
06.2023 - Current
Product Marketing Manager
Sama
03.2022 - 06.2023
Senior Product Marketing Manager
Sherweb
07.2019 - 03.2022
Product Marketer
Cimpl
01.2014 - 07.2019
Marketer
Cimpl
01.2014 - 09.2015
Researcher/Lab Manager
McGill University
01.2011 - 12.2013
MBA -
Concordia University
Ph.D. - Communication Sciences And Disorders
McGill University
Education
Ph.D. - Communication Sciences And Disorders
McGill University
Montreal, QuebecMBA -
Concordia University
Montreal, QuebecLanguages
English
French
Cantonese