Henrietta Poirier

• Instructor for film and photography students. Developed curriculum for screenwriting and digital marketing. Deliver instruction on screenwriting structure, visual storytelling, screenwriting format, and digital marketing.
• Created and developed lesson plans to meet students' academic needs.

• Research and curate thought leadership articles, white papers, webinars, and videos from top-tier consultants for weekly news letter, social media posts, and website content.
• Edit and publish podcasts
• Write show notes for podcasts
• Communicate with 500+ members to ensure all promotion of thought leadership is timely, relevant, and accurate.
• Oversee preparation of marketing copy, images, videos, emails, and other collateral.
• Establish relationships with key industry influencers to amplify brand reach.

Hired by a wide variety of video production companies and marketing agencies. Services include:

Writing marketing scripts for a variety of industries, including education, food and beverage, energy, and charitable organizations.

Researching, writing grants, pitch documents, treatments and proposals for film and television.

Delivering concepts and scripts for international marketing and global positioning campaigns.

• Skara, adaptation of novel to 13-episode series (2016)
• The Sin of Power. Feature length film, commissioned by World Changer Productions, Johannesburg (2012)
• Bridgette’s Apple. 12-minute short film script, shortlisted by Alliance Atlantis, Canada (1997)
• Clarkie’s Seven. 12-minute short film script, Tartan Shorts, U.K (2001)
• Robbie & Hank. 6-minute short film script. Tartan Shorts, U.K (2002)
• Beechgrove Garden, scripts for commercial release production - Tern Productions. U.K.

Insectopia, 26-episode children’s television series, optioned by T.V.0.

• Assisted clients in achieving publication success by providing guidance on best practices for submitting work within specific markets or industries.
• Adapted writing styles to suit various target audiences, generating more effective communication results.
• Maintained strict confidentiality standards in handling sensitive information entrusted by clients throughout the ghostwriting process.
• Organized material to research and complete writing tasks.
• Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
• Completed four books in two years, including a best seller on Amazon and one in the second run of publishing
• Managed competing deadlines with efficiency.
• Achieved high levels of client satisfaction by carefully listening to their ideas and incorporating feedback into revisions.

• Presented clients with unique copy options based on overall marketing objectives.
• Produced original, creative content for promotional advertisements and marketing materials.
• Wrote and produced daily video news reports on the cannabis industry to position Marapharm as a thought leader, consistently delivering breaking leading stories two days before High Times
• Determined daily topics and completed thorough research
• The goal of Marapharm T.V. was to raise the profile of the company online through content and SEO to assist in the sale of the sister company Veritas. This was completed within a year of startup.

• Used various social media platforms for media and blogger outreach.
• Managed client relationships, ensuring timely communication and effective project execution.
• Developed and implemented social media strategy to increase engagement and reach new audiences.
• Supported public relations managers with writing, researching and preparation of materials

• Collaborated with clients to research and write stories
• Scriptwriting and research for television productions, writing grants, treatments, and proposals for film and television. Delivered creative concepts and scripts for international marketing and global positioning campaigns. Edited stories for accuracy and clarity.
• Secured funding from various sources, including Bell New Media Fund.
• Scriptwriter on award-winning documentary, Paddle Quest aired on OLN
• Creator and scriptwriter on children's episodic television show for TVO. (pilot)