Henrietta Botei
Toronto
Summary
Results-oriented with a passion for growth and efficiency. Proven knowledge of client relationship management and competitive analysis. Eager to lend combined knowledge and skills to enhance business performance and company mission.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Sales Operations & Strategy Analyst
Nestlé
06.2021 - Current
- SME for analyzing sales operations pipeline and optimizing solutions to maintain alignment with all cross functional teams, including IT, Marketing, Sales Finance, product, customer service, etc
- Functional CRM lead for entire NP division, owning all solution aspects for end users from operational strategy support, regular refresher sessions, preparing user and technical documentations i.e. knowledge based guides.
- Point of contact for over 600 system users, including all onboarding processes and adaptation to the system.
- Serve as project lead while writing over 50 user stories to support new system initiatives, integrations, and regular functional enhancements.
- Led date migration project of CRM system with over 6,000,000 records. Continue to lead the development of new products from concept through launch.
- Utilized various software programs including Excel, SQL, Tableau, Power BI reporting, Salesforce CRM and Analytics to analyze data sets.
- Provide primary support and operational strategy tactics to cross functional teams such as product development mapping, advanced sales metrics and Power BI dashboard reporting, account & regional planning etc.
- Develop and implement strategic KPIs pertaining to overall CRM use and management, with key employee usage increased to over 60% in first 8 months
- Analyzed data to identify areas for process improvement and cost reduction.
- Present recurring sales reports to Senior Leadership for progress updates, key recommendations and solutions.
- Implemented automation processes for lead scoring, segmentation, and opportunity nurturing through the CRM system.
- Developed KPIs used for tracking progress towards OMP goals.
- SAP, C4C, SM3, SQL, Salesforce CRM experience amidst technical knowledge.
Key Account Manager
Diversified Ulbrich
03.2018 - 06.2021
- Management of over 2,000 accounts. In charge of entire sales cycle, from prospecting, contract negotiations to order completion. Revenue quota at around +/- $9,000,000 yearly.
- Defined and implemented action plans to achieve quarterly sales targets. Made sure to reach and surpass by also utilizing data analytics tools such as Power BI to analyze business and personal performances.
- Maintained relationships with key clients to ensure continuous customer satisfaction.
- Developed strategies to increase sales revenue and profitability, including up-selling and cross-selling.
- Curated and presented customized sales and product solutions, by phone and via online demo.
- Identify opportunities for business development with new and existing customers, while re-activating inactive accounts with cold call techniques.
- Maintained accurate records of all client interactions in CRM software systems.
Sales Analyst
Diversified Ulbrich
03.2018 - 12.2020
- Analyzed complex data sets to identify areas of improvement within existing processes.
- Created reports summarizing sales data, customer feedback, and competitive analysis for senior leadership
- Maintained a database of customer contacts, accounts, leads, and prospects.
Business Development Coordinator
Diversified Ulbrich
10.2017 - 03.2018
- Collaborated with internal departments to develop effective strategies for increasing revenue streams.
- Prepared presentations highlighting marketing campaigns and projects.
- Automated filing system for accounting division.
Junior Consultant (Co-Op Program)
Ian Martin Group
09.2016 - 04.2017
- Coordinated workshops and one on one training sessions, designed to introduce adaptation of new CRM.
- Compiled reports on software execution and budgetary expectations.
Systems Administrator
Diversified Ulbrich
06.2016 - 08.2016
- Designed automated system processes that housed and processed over 2,000 orders yearly
- Implemented and managed virtual environments.
Product Intern
Tamajii Incorporated
09.2014 - 05.2015
- Categorized over 25,000 websites and databases, based on product requirements.
- Created dashboards and process guides for KPI measurement.
- Marketed client's consumer product ‘Kidokey' on various social media platforms and software trade events.
Education
BComm(Hons) - Information Technology Management
Toronto Metropolitan University
Toronto, ON06.2017
Skills
- Market Strategy Implementation
- Account Management
- Business Development Planning
- Customer Relationship Management
- B2B Sales
- Sales Strategies
Certification
- Certified eBusiness Webmaster
- Certified Sales Account Management, Ulbrich Group
- ISO 9001
Timeline
Sales Operations & Strategy Analyst
Nestlé
06.2021 - Current
Key Account Manager
Diversified Ulbrich
03.2018 - 06.2021
Sales Analyst
Diversified Ulbrich
03.2018 - 12.2020
Business Development Coordinator
Diversified Ulbrich
10.2017 - 03.2018
Junior Consultant (Co-Op Program)
Ian Martin Group
09.2016 - 04.2017
Systems Administrator
Diversified Ulbrich
06.2016 - 08.2016
Product Intern
Tamajii Incorporated
09.2014 - 05.2015
BComm(Hons) - Information Technology Management
Toronto Metropolitan University
- Certified eBusiness Webmaster
- Certified Sales Account Management, Ulbrich Group
- ISO 9001
Similar Profiles
GERMAN CARVALLOGERMAN CARVALLO
Vice-president Nestlé Professional Mexico at NestléVice-president Nestlé Professional Mexico at Nestlé
Théo ManninoThéo Mannino
Sales & Negotiation Assistant at NestléSales & Negotiation Assistant at Nestlé
Kevin AcostaKevin Acosta
Facility Payroll Coordinator at NestléFacility Payroll Coordinator at Nestlé