Henny Modi
Young,SK
Summary
Digital marketing experience in Google AdWords and Analytics certified with skills including PPC/SEM, lead generation, analytics, SEO, social media, landing page optimization, and creative work. Out-of-the-box creative problem solver, capable of meeting deadlines under pressure.
Overview
9
9
years of professional experience
Work History
Digital Marketing Executive
Manitou Springs Resort And Mineral Spa
10.2022 - Current
- Optimize advertising spending by implementing proper AdWords account structures, negative keywords, and A/B split testing.
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Use Google Analytics data to modify site content, achieve goals, and reach KPIs, including CPC, CTR, quality score, and ROI.
- Familiar with SEO strategies like competitive keyword research, domain authority analysis, and link building.
- Optimized company website to improve engine ranking, user experiences, and conversion rates.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Planned and executed web, SEO, database marketing, and social media advertising campaigns.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
Digital Marketing Lead
Creative Hustlers
01.2022 - 06.2022
- Supervises and motivates team members to meet daily high standards of cleanliness, efficiency, and customer service at all times.
- Optimized company website to improve engine ranking, user experiences, and conversion rates.
- Created Pay-Per-Click campaigns to drive targeted traffic to the company website.
- Implemented new strategies to improve click-through rates and conversion.
- Leading Digital Marketing (SEO, Social Media, and Paid Ads) Key Accounts for the client's success. Leading In-house digital marketing too.
- ∙ Experienced in creative strategy creation for SEO, Social Media, and Paid Ads projects.
- ∙ Team building and team management, provided execution training to the team for ongoing Digital Marketing projects. Expert in creating process workflow for Agencies and end clients.
- ∙ Experienced in working with the development team to ensure SEO’s best practices are properly implemented on newly developed code.
- ∙ Re-defined strategies by measuring performance reports of all digital marketing campaigns for better ongoing results.
Digital Marketing Executive
ACE Infoway Pvt. Ltd.
08.2017 - 11.2021
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Planned and executed web, SEO, database marketing, and social media advertising campaigns.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals, and KPIs.
- Created email blast campaigns to target key customers.
- Coordinated with design and media teams to develop high-quality creative assets.
- Improved website visibility through the development and implementation of SEO strategies.
- Created and managed social media campaigns to increase brand engagement.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
SEO Executive
Elite Infoworld
04.2016 - 06.2017
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture, and content.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Collaborated closely with public relations staff to develop outreach campaigns.
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
- ∙ Designing/Redesigning WordPress websites for better SEO.
- Monitor and evaluate search results and search performance across the major search channels.
SEO Intern
Krazy Mantra Group Of Companies
07.2015 - 04.2016
- Perform keyword research in coordination with client’s business objectives to optimize existing content and uncover new opportunities.
- Collected and analyzed Web metrics such as visits, time on site, and page views per visit.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Administer search engine programs (XML sitemaps, feeds, webmaster tools) for purposes of diagnostic reporting on client projects.
- Implement link-building campaigns in coordination with the client’s SEO goals.
- Monitor and evaluate search results and search performance across the major search channels.
- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with the client's goals.
Education
Bachelors of Computer Applications (BCA) -
Navgujarat College of Computer Applications
Skills
- Technical SEO Skills
- Web Analytics tools
- Digital Marketing Strategy
- Search Engine Marketing
- Search Engine Optimization
- Social Media Marketing
- competitive analysis
- online advertising
- web development
- Search Advertising
- WordPress
- Google AdWords
- Web 2.0
- Google Search Console
- Google Tag Manager
- Google Analytics
- Landing Page Optimization
Timeline
Digital Marketing Executive
Manitou Springs Resort And Mineral Spa
10.2022 - Current
Digital Marketing Lead
Creative Hustlers
01.2022 - 06.2022
Digital Marketing Executive
ACE Infoway Pvt. Ltd.
08.2017 - 11.2021
SEO Executive
Elite Infoworld
04.2016 - 06.2017
SEO Intern
Krazy Mantra Group Of Companies
07.2015 - 04.2016
Bachelors of Computer Applications (BCA) -
Navgujarat College of Computer Applications
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