Hemanth Ranganathan
Scarborough,ON
Summary
Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities. Implemented strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
12
12
years of professional experience
1
1
Certification
Work History
SEO Strategist & Analyst
VERB Interactive
02.2023 - Current
- Monitor competitors' SEO strategies, analyze their performance, and adapt strategies accordingly
- Develop and execute off-page SEO strategies, including link building, outreach, and content marketing to improve the website's authority and backlink profile
- Using SEO techniques to drive targeted traffic to client's site while getting the site ranked for non-brand terms and increased first page targeted keywords over 50% thus increasing revenue and decreasing PPC cost
- Designed SEO Dashboard using Google Data Studio and other data visualization tools
- Performing On-site (Adding meta tags and meta-data), Off-site and technical SEO action to improve the ranking and digital presence of the website
- Develop and implement effective link-building strategies, including outreach to relevant websites and publications for backlink acquisition.
SEO Specialist
Saatchi & Saatchi (Publicis groupe)
08.2022 - 02.2023
- Developed SEO strategy for Online Business (E-commerce) to drive organic traffic to generate sales and achieved First Page rankings for keywords and maintain stability for websites
- Collaborated with internal teams to create landing pages and optimize the user experience, increased organic traffic by 16% (5 months) & Revenue by 31%
- And slashed CPA by 34% through paid search campaigns
- Assist with A/B testing of landing page content, blog post content performance, and other on-page elements to drive Organic reach and conversion
- Understand the relationship between SEO and SEM, to work seamlessly with SEM channel leads for channel learning/insights Develop, socialize, and champion an SEO content strategy amongst various cross-functional partners and educate key stakeholders on SEO best practices
- Enhanced website rankings by implementing effective on-page and off-page SEO strategies.
SEO and Data Analytics Manager
Beyond Media Global
07.2021 - 07.2022
- Had end to end ownership over the SEO program, as part of our growth cross-functional team, including developing strategy, identifying opportunities, reporting, optimization, roadmap planning, research, and more
- Oversaw the entire site migration and ensure to have no impact on traffic and managed a team of 4 digital marketers, assisting them with SEO queries and getting the output based on the team's target
- Collaborate with creative and marketing teams to produce engaging, relevant content
- Managed the day-to-day operations of Google Ads accounts, including account setup and optimization
- Managed PPC account budgets while ensuring that they remained within budget guidelines
- Coordinate social media and pay-per-click (PPC) campaigns with search engine marketing (SEM) strategists
- Working alongside the CEO and sales team, pitching new business opportunities
- Contributed international SEO expertise to the overall website strategy and collaborate with teammates to build new landing pages that drive relevant international traffic
- Led comprehensive evaluation of web traffic and user behavior via Google Analytics to deepen understanding of visitor behavior
- Participated in SEO podcast: [https://www.youtube.com/watch?v=6UG0oqvnO34](https://www.youtube.com/watch?v=6UG0oqvnO34)
SEO Specialist
Ironmark
01.2021 - 05.2021
- Played a strategic role in improving the overall website performance across organic channels and served clients on a regular basis to provide optimum solutions to improve the site's organic performance
- Responsible for implementing all the technical changes to the website to improve search performance and assisting in designing UI of brand websites optimally, enhancing the user experience across the websites
- Created performance-driven Digital Proposals, found opportunities across content marketing for inbound marketing, build publisher networks, and established relationships with vendors
- Identified new trends in digital marketing which could help organizations with brand awareness and performed Research, Analysis, Reporting & provided solutions to scale up the client's performance.
SEO Specialist
Maxtech Agency
07.2019 - 12.2020
- Analyze weekly and monthly website traffic for clients and internal brands website using tools like Agency analytics, Google Analytics and Google Search Console
- Developed strategies for SEO foundation for new or existing website for new and existing clients
- Utilize visual design trends and cross platform (responsive) layouts to provide the best user experience (UX) possible
- Conduct research and analysis on client's industries and present recommendations
- Work with the marketing team to determine effectiveness of the strategy
- Setup, establish metrics and optimize search engine results page including the listings management and campaigns for our clients to improve the customer's impressions, click through rate and ultimately visitor conversion
- Developed social media marketing Ads for Facebook, twitter and Instagram and analyzed the conversion rate and the bounce rate of those Ad campaigns
- Produce actionable reports that show KPI's, identify areas of improvement into current operations, and display root cause analysis of problems
- Created and managed campaigns such as text ads, smart ad campaigns, call only ads in google AdWords and Ads on Google My Business (GMB).
Freelance Digital Marketing
02.2019 - 07.2019
- Ensured top rankings in Google Search results to drive traffic and maintain stability and analyzed and reported key stats on an ongoing basis or campaigns to produce meaningful insights
- Created new AdWords campaigns for a dentist office & improved lead by over 50%
- SEO and traffic analysis/monitoring using Google Analytics, AdWords, and Trends (keyword research).
Marketing and SEO Analyst Intern
Campbellsville University
10.2017 - 12.2018
- Planned, designed, and conducted primary market research projects, both qualitative and quantitative
- Conducted target marketing research and identified market gaps in current marketing strategies
- Designed and executed social media marketing strategies including content and campaigns promotions
- Keep up to date on the latest SEO, PPC strategies and technologies and assist in improving solution offerings
- Using Google Analytics collected and complied information on customer demographics, preferences and buying habits.
Market Research Analyst
Data Angle Technologies
03.2012 - 11.2013
- Analyze website and sales data to identify market and product trends
- Perform detailed data analysis (i.e
- Determine the structure, content, and quality of the data through examination of source systems and data samples)
- Aided in online campaigns and online marketing strategy execution
- Developed and built data reporting and tracking tools and manages monthly metrics.
Education
Master of Science in Information Technology Management -
Campbellsville University
01.2018
Associate of Applied Sciences in Business Management and Consumer Behavior -
Dayton, Ohio
01.2016
Master of Science in Aviation Management -
Hyderabad, India
01.2012
Skills
- Outlook
- WordPress
- Wix
- Google Search Console
- SEO Reporting
- Backlink Analysis
- SEO Auditing
- Schema Markup
- Conversion Rate Optimization
- Data Analysis
- Bigcommerce
- Google Analytics
- Google AdWords
- Google tag Manager
- Google My Business
- SEO
- Google Data Studio
- A/B testing
- Pivot Tables
- Google Adsense
Certification
- GA4
- Google Display Ads Certification
- Google Search Ads Certification
- SEMrush Keyword Research
- SEMrush SEO toolkit
- SEMrush Digital Agencies
Ability To Work Remote
True
Personal Information
Willing To Relocate: True
Languages
English
Full Professional
Timeline
SEO Strategist & Analyst
VERB Interactive
02.2023 - Current
SEO Specialist
Saatchi & Saatchi (Publicis groupe)
08.2022 - 02.2023
SEO and Data Analytics Manager
Beyond Media Global
07.2021 - 07.2022
SEO Specialist
Ironmark
01.2021 - 05.2021
SEO Specialist
Maxtech Agency
07.2019 - 12.2020
Freelance Digital Marketing
02.2019 - 07.2019
Marketing and SEO Analyst Intern
Campbellsville University
10.2017 - 12.2018
Market Research Analyst
Data Angle Technologies
03.2012 - 11.2013
Master of Science in Information Technology Management -
Campbellsville University
Associate of Applied Sciences in Business Management and Consumer Behavior -
Dayton, Ohio
Master of Science in Aviation Management -
Hyderabad, India