Hema Jayanthi Saravanan
Scarborough,Canada
Summary
Results-driven Digital Marketing Specialist with 3 years of expertise in content creation, SEO, and lead generation. Skilled in developing and executing content strategies across blogs, social media, and email marketing. Proficient in using tools like Mailchimp, Canva, WordPress and LinkedIn Sales Navigator to enhance brand visibility and drive engagement. Skilled in social media management, email marketing, and performance analysis to maximize ROI.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Marketing Specialist (Content & Digital)
uLawPractice
05.2024 - Current
- Developed content strategies across blogs, social media, and email newsletters to drive brand awareness and engagement
- Utilized Canva for visuals and WordPress for content optimization
- Led outbound marketing campaigns (email and social media) using Mailchimp and LinkedIn Sales Navigator to generate leads and strengthen the sales pipeline
- Designed and optimized targeted email campaigns to boost retention, engagement, and lead conversions, aligning with overall marketing goals
- Managed WordPress content, optimizing for SEO to improve user experience, drive traffic, and enhance visibility
- Monitored KPIs, leveraged analytics to refine strategies, and optimized lead generation efforts to increase ROI
- Managed Instagram, Facebook, Twitter, and LinkedIn for uLawPractice, enhancing engagement and brand visibility across official platforms
Content Marketing Strategist
Vajra Globals
09.2021 - 02.2024
- Created and implemented content strategies to enhance brand visibility, audience engagement, and lead generation
- Managed the production of SEO-optimized blogs, social media posts, videos, and other content to drive traffic and engagement
- Led distribution efforts across email, social media, and paid channels to maximize reach and audience engagement
- Collaborated with sales teams to develop content that supports lead nurturing and conversion across the customer journey
- Analyzed content performance and optimized strategies using analytics to improve engagement and ROI
Customer Service Representative
Todo Solutions
05.2020 - 08.2021
- Led and assisted team calls, fostering collaboration and ensuring smooth communication
- Managed billing setup, handled customer inquiries, and maintained positive client relationships
- Addressed client complaints, processed reimbursements, and provided accurate information to resolve queries efficiently
Education
Bachelor's Degree - Civil Engineering
Kongu Engineering College
01.2017
Skills
- Content Creation
- Content Scheduling
- Graphic Design
- Digital Tools
- Website Management
- Data Analysis
- Time & Team Management
- Communication & Organization
- CRM management
- Social media management
- Digital marketing
Certification
Social Media Marketing Foundation, Linkedin Course
Languages
English
Full Professional
Tamil
Native or Bilingual
Hindi
Limited Working
Accomplishments
- Content Strategy Development: Designed and executed comprehensive content marketing strategies, resulting in a 30% increase in organic traffic over six months.
- Campaign Success: Spearheaded a ‘Refer a Friend’ campaign that boosted customer acquisition by 15%, leveraging targeted email marketing and social media promotion.
- Social Media Growth: Achieved a 40% increase in engagement rates across LinkedIn, Instagram, and Facebook by curating platform-specific content calendars.
- SEO Optimization: Implemented SEO best practices in blogs and website content, improving keyword rankings on Google by 20% within three months.
- Video Marketing: Produced and edited video tutorials and animated explainer videos, enhancing user understanding of products and services, and increasing retention rates by 25%.
- Event Promotion: Successfully promoted free CPD webinars, consistently attracting over 500 participants per session through social media ads, email campaigns, and creative posters.
- Audience Targeting: Developed tailored campaigns for niche audiences, including small-town lawyers and regional campaigns, increasing regional engagement by 35%.
- Analytics and Reporting: Leveraged tools like Google Analytics and social media insights to track campaign performance, generating actionable insights that improved ROI by 18%.
- Collaborative Projects: Partnered with cross-functional teams to integrate generative AI in marketing campaigns, enhancing creativity and efficiency in content creation.
- Brand Awareness: Launched the "Go Local" campaign to promote uLawPractice in underserved markets, resulting in a 10% uptick in brand recognition surveys.
Timeline
Marketing Specialist (Content & Digital)
uLawPractice
05.2024 - Current
Content Marketing Strategist
Vajra Globals
09.2021 - 02.2024
Customer Service Representative
Todo Solutions
05.2020 - 08.2021
Bachelor's Degree - Civil Engineering
Kongu Engineering College
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