Summary
Overview
Work History
Education
Skills
Languages
Marital Status
Children
Networks
Missions
Age
Awards
Hobbies and Interests
Timeline
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Helene Puchot

Helene Puchot

Toronto,ON

Summary

Top-notch Transformation Director with proven track record of success leading and growing organizations. Strong background in strategic planning, project management and team development. Skilled in identifying opportunities and implementing practical business strategies with commitment to staying informed about latest trends, technologies and best practices.

Overview

17
17
years of professional experience

Work History

Consumer Experience Leader

PERNOD RICARD
01.2018
  • Develop data-driven uses-cases with affiliates, and scale at group level
  • Manage a team of 4 direct reports
  • Animate a community of 88 marketers
  • Lead CRM for the group (Salesforce Marketing Cloud)
  • Improve Brand Planning & Performance Measurement through the development of new tools & process (e.g Common Digital Objectives).

Digital Transformation, Director

Pernod Ricard USA
11.2021 - Current
  • Worked closely with organizational leadership and board of directors to guide operational strategy.
  • Increased operational efficiency by streamlining processes and implementing innovative solutions.
  • Implemented cutting-edge machine learning algorithms to enhance the accuracy of real-time forecasting models based on historical trends.
  • Championed a culture of continuous improvement within the team by regularly evaluating existing processes for potential enhancements.

Head of Digital Marketing

Havana Club
01.2014 - 01.2018
  • Define the global digital strategy and write down 3-year digital plan
  • Develop local & Global digital campaigns
  • Manage websites & shop-in-shop strategy
  • Develop Content & Influencers’ Strategy.

Digital Marketing Manager Europe

HANESBRANDS
12.2011 - 01.2014
  • Define and manage the digital marketing strategies
  • Manage social media planning, websites, and content
  • Develop the new 360 campaign for Wonderbra in France & UK.

Digital Project Director

RAZORFISH PARIS (Digital Agency)
11.2006 - 12.2011
  • Lead workshops on UX, contents, design, KPIs
  • Implement project management resources and methodology
  • Follow and approve Quality and User Compliance
  • Ensure profitability, timing delivery and revenue growth
  • Lead a project team of 12 experts, a budget of 2 million€ (SNCF: French Train Operator, 1st transactional website in France in 2013).

Education

Master’s in marketing -

Institut Commercial de Nancy (ICN)
01.2004

Specialization Marketing and European Business -

CBS
01.2004

Design workshop -

Beaux-Arts de Nancy
01.2003

Skills

  • Influencing Others
  • Continuous improvements
  • CRM Management
  • Agile project management
  • Digital Marketing
  • Operational Excellence
  • Business process improvement
  • Strategic Visioning

Languages

English
French

Marital Status

married

Children

2

Networks

  • EBG Network (Digital Innovation)
  • JFD Community (Women in Business)

Missions

  • Participate to 2 humanitarian missions in Vietnam
  • Madagascar during college

Age

41

Awards

  • Havana Club in the TOP 5 best-in-class brands spirit on social media (The spirit business review, 2017)
  • Wonderbra campaign (2013)
  • Cristal Bronze category Mobile, festival CRISTAL
  • Award FWA - Mobile of the day
  • Prix de l’excellence marketing de l’Adetem”: Gold bloggers award

Hobbies and Interests

  • Piano
  • Swimming

Timeline

Digital Transformation, Director

Pernod Ricard USA
11.2021 - Current

Consumer Experience Leader

PERNOD RICARD
01.2018

Head of Digital Marketing

Havana Club
01.2014 - 01.2018

Digital Marketing Manager Europe

HANESBRANDS
12.2011 - 01.2014

Digital Project Director

RAZORFISH PARIS (Digital Agency)
11.2006 - 12.2011

Master’s in marketing -

Institut Commercial de Nancy (ICN)

Specialization Marketing and European Business -

CBS

Design workshop -

Beaux-Arts de Nancy

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Helene Puchot