Helene Labat

• Oversee and optimize all aspects of daily business operations to ensure efficiency and profitability.
• Supply Chain: Order processing, packing, and shipping orders, Maintaining stock level, analyzing trends, sourcing and discontinuing products
• Website: Creation, developing SEO strategy, maintaining and creating content
• Marketing: Creation of weekly newsletters, Creation and management of Ads, Writing Blog
  posts. Recipe creation. Photography of recipes and products.
• Social Media: Content creation for Instagram, Facebook, TikTok, Pinterest.

• Led daily operations, implemented new SOPs, optimized processes and tech, and managed COVID-19 response.
• Negotiated all business contracts and managed payroll, hiring, training, and team performance.
• Grew top domestic accounts (25% of company sales) and oversaw the sales team, achieving 15% revenue growth in year one and 65% in year two.
• Developed a $70K marketing budget, executed digital campaigns, transitioned events online, and managed third-party ad partners.
• Secured national media placements (GMA, The View, Wendy Williams), and built strong supplier relationships in Europe.
• Planned and executed B2B trade shows, integrating tech with accounting software and pivoting to virtual events during COVID.
• Directed creative production of catalogs, brochures, and ads.
• Oversaw inventory, purchasing, product evaluation, and supplier management.
• Built and maintained FDA-compliant FSVP and ensured label compliance.

• Marketing: Event planning, Advertising, Brand management, Graphic designer,
• Public Relations: Media, Customers & Supplier
• Sales: Account manager & Sales Representative

Internship at Instant Chef, a french online gourmet food retailer.