Summary
Work History
Education
Skills
Executive Impact
Entrepreneurial Creative Ventures - Story Academy
Core Leadership Expertise
Track Record
Languages
Timeline
Generic

HELENE TON ANDERSON

San Francisco

Summary

Enterprise growth executive specializing in transforming marketing into a strategic growth function. Proven success in aligning product, sales, and operations to achieve outcomes such as tripling ARR in 90 days and generating a $500M pipeline. Expertise in leading global organizations through digital transformation and market expansion.

Work History

Chief Marketing Officer

TROVY
2026 - 2026
  • Collaborated with the executive leadership team to shape enterprise growth strategy, brand positioning, revenue acceleration, and market expansion.
  • Partnered with CEO, product, finance and sales to define corporate strategy and build scalable revenue engine, aligning cross-functional efforts for growth.
  • Built the company's first enterprise marketing organization integrating brand, product marketing, growth, lifecycle, performance marketing and operations.
  • Established AI-powered customer acquisition and lifecycle marketing infrastructure to improve efficiency, personalization and long-term customer value.
  • Defined company's market positioning and category narrative, differentiating new lending model and enhancing competitive advantage.
  • Developed enterprise-wide GTM strategy across acquisition, activation, retention and customer expansion.
  • Created executive dashboards that connected marketing investment to revenue, pipeline and profitability, enabling data-driven decision-making.
  • Reduced CAC by 40%
  • Contributed to securing $15M in Series A funding by defining the company's market positioning and growth strategy.

Vice President, Marketing

UNISON
2022 - 2025
  • Executive leader responsible for enterprise marketing strategy supporting a multibillion-dollar residential real estate investment platform.
  • Directed more than $30M in annual GTM investment across marketing, product and growth initiatives supporting a $2B investment portfolio.
  • Increased portfolio growth more than fourfold while expanding into over 30 new markets.
  • Reduced customer acquisition cost by 70% generating approximately $20M in annual savings.
  • Secured $300M in Series C funding by crafting compelling growth narrative, optimizing market positioning, and enhancing investor engagement.
  • Built AI-powered marketing infrastructure across 150M+ properties enabling predictive acquisition, intelligent targeting and personalized customer engagement.
  • Collaborated with executive leadership and cross-functional teams in Product, Operations, Investment, Finance, and Sales to accelerate portfolio growth.
  • Led multiple enterprise product launches increasing adoption sixfold while reducing time-to-revenue.
  • Showcased key achievements that drove strategic initiatives and measurable results.

Chief Marketing Officer

EMG
2016 - 2021
  • Partnered with CEOs, founders, boards, and executive leadership teams to drive growth initiatives across SaaS, fintech, cybersecurity, and enterprise technology companies.
  • Led strategic engagements in corporate growth strategy, GTM transformation, market expansion, product-market fit, pricing strategy, marketing automation, organizational redesign, executive coaching, and revenue operations, resulting in enhanced market positioning.
  • Collaborated with notable clients including Coro (Israel), Vyne (UK), Zero Fintech Group Ltd, Avantpage, and Emtrain to deliver impactful marketing strategies.

Chief Marketing Officer

KEYPOINT ELECTRONICS
2013 - 2016
  • Led global marketing, product strategy and corporate positioning during a period of rapid international expansion.
  • Achievements:
  • Increased annual revenue by more than 250% through category repositioning and integrated GTM execution.
  • Transformed company positioning from technology vendor to enterprise platform, enhancing market differentiation.
  • Negotiated strategic partnerships with Samsung, Apple, and Amazon, driving collaborative initiatives that expanded market reach.
  • Expanded global market presence through targeted analyst relations, PR strategies, and ecosystem partnerships, increasing brand visibility.

Vice President, Marketing

AUTOZONE | ALLDATA
2006 - 2013
  • Developed demand generation programs at ALLDATA, resulting in $70M in annual revenue.
  • Directed B2B digital transformation initiatives, generating $60M in incremental revenue and driving e-commerce growth by 85%.
  • Designed and implemented ALLDATA's first marketing automation platform, transforming lead management and campaign execution.
  • Led collision business unit at ALLDATA, an AutoZone subsidiary, enhancing market presence and operational performance.
  • Achievements:

Director, Marketing

MCAFEE
2000 - 2006
  • Helped transform McAfee's consumer business into one of the industry's largest subscription businesses, scaling annual revenue from $80M to $450M while growing subscribers from 2M to 15M and reducing churn below 8%.
  • Developed comprehensive marketing strategies aligned with corporate goals.
  • Led cross-functional teams to execute large-scale marketing campaigns.
  • Analyzed market trends to identify new opportunities for growth.

Head of Marketing

MEDIARING
1997 - 2000
  • Scaled one of Asia's fastest-growing technology companies to 5M subscribers in 18 months, enabling successful IPO readiness and achieving over $60M ARR.
  • Developed comprehensive marketing strategies aligning with MEDIARING’s business goals.
  • Managed cross-functional teams to execute innovative marketing campaigns effectively.
  • Analyzed market trends to identify growth opportunities for MEDIARING’s products.

Education

Master - International Business Technology

Ecole Des Cadres
Paris, France

Strategic Marketing Leadership -

Stanford University
Palo Alto

Skills

  • Predictive Analytics
  • Salesforce
  • Marketo
  • GA4
  • Looker
  • Tableau
  • Google Ads
  • Meta
  • LinkedIn
  • Semrush
  • SEO Strategy
  • Visual Content Creation
  • ChatGPT

Executive Impact

Built and led global marketing organizations from startups through enterprise scale, Managed marketing investments exceeding $30M annually, Generated more than $1B in qualified pipeline., Supported over $550M in annual revenue growth., Reduced CAC by up to 70%., Built AI-driven growth systems before mainstream adoption., Led global teams across North America, Europe and Asia., Recognized with multiple PropTech and Fintech industry awards

Entrepreneurial Creative Ventures - Story Academy

Founded and led Story Academy, an interactive storytelling platform that combined personalization, product design, educational content, and user experience to create customized storybooks for children., Defined the product vision, customer experience, and go-to-market strategy while translating business requirements into technical specifications., Led an eight-week software development initiative with an offshore engineering team, managing product requirements, feature prioritization, sprint planning, QA, and cross-functional collaboration to deliver a scalable digital platform on schedule., Directed illustrators, designers, and developers across multiple time zones, ensuring seamless execution from concept through launch.

Core Leadership Expertise

  • Executive Leadership
  • Corporate Strategy
  • Revenue Growth
  • GTM Strategy
  • Brand Transformation
  • Product Marketing
  • AI & Marketing Innovation
  • Demand Generation
  • Customer Lifecycle
  • Pricing & Packaging
  • Revenue Operations
  • Marketing Analytics
  • Digital Transformation
  • Board & Executive Communications
  • Organizational Design
  • Team Leadership
  • Budget Ownership
  • M&A Integration
  • Investor Storytelling

Track Record

Scaling businesses from start-up through enterprise, Building high-performing marketing organizations, $1B+ qualified pipeline, Supporting hundreds of millions in annual revenue, Reducing CAC by over 70%, Launching AI-powered outbound pipeline, Leading executive teams through growth and transformation

Languages

French
Native/ Bilingual
Vietnamese
Native/ Bilingual

Timeline

Chief Marketing Officer

TROVY
2026 - 2026

Vice President, Marketing

UNISON
2022 - 2025

Chief Marketing Officer

EMG
2016 - 2021

Chief Marketing Officer

KEYPOINT ELECTRONICS
2013 - 2016

Vice President, Marketing

AUTOZONE | ALLDATA
2006 - 2013

Director, Marketing

MCAFEE
2000 - 2006

Head of Marketing

MEDIARING
1997 - 2000

Master - International Business Technology

Ecole Des Cadres

Strategic Marketing Leadership -

Stanford University

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