HELENA CARBALLO
Vancouver
Summary
MBA graduate with experience supporting commercial, sales, and marketing operations in fast-paced, client-focused environments. My background includes roles with Heineken and PepsiCo, where I coordinated initiatives, tracked timelines and performance indicators, and supported cross-functional teams. I'm a customer-oriented, highly organized, and detail-focused, with the ability to manage multiple priorities in office-based and project-driven settings.
Overview
12
12
years of professional experience
Work History
Instructor
ILAC College
01.2024 - Current
- Developed and implemented innovative lesson plans enhancing student engagement and learning outcomes.
- Collaborated with faculty to refine course materials, ensuring alignment with industry standards and educational goals.
- Facilitated classroom discussions, promoting critical thinking and collaboration among students.
Social Media Specialist
Adicator
04.2023 - 06.2023
- Supported content planning and execution across multiple social media platforms.
- Assisted with audience growth, brand visibility, and performance tracking.
- Coordinated social media calendars and reported on engagement metrics.
Modern Channel / C-Stores Executive
Heineken
09.2017 - 03.2019
- Prepared market and performance reports to support forecasting and decision-making.
- Led cross-functional teams to drive strategic initiatives and improve operational efficiency.
- Developed and implemented marketing strategies to enhance brand visibility and market share.
DTS Channel Manager
PepsiCo
02.2014 - 12.2015
- Coordinated sales performance tracking and reporting across the DTS channel.
- Supported execution of product portfolio positioning and market strategies.
- Conducted competitive analysis and field monitoring to support market coverage.
- Liaised with sales teams and management to communicate objectives, progress, and results.
Education
MBA - Business Administration And Management
University Canada West
Vancouver, BC06.2023
Bachelor of Marketing - Marketing
Universidad La Salle
Mexico05.2012
Skills
- Microsoft Office (Excel, Word, PowerPoint)
- Tableau IBM SPSS Statistics
- WordPress Shopify Wix
- Google Analytics SEMrush MS Outlook
Core Competencies
- Project coordination
- Customer service & stakeholder communication
- Reporting & data analysis
- Time management & prioritization
- Cross-functional collaboration
LANGUAGES
English – Professional working proficiency
Spanish – Native
Timeline
Instructor
ILAC College
01.2024 - Current
Social Media Specialist
Adicator
04.2023 - 06.2023
Modern Channel / C-Stores Executive
Heineken
09.2017 - 03.2019
DTS Channel Manager
PepsiCo
02.2014 - 12.2015
MBA - Business Administration And Management
University Canada West
Bachelor of Marketing - Marketing
Universidad La Salle