Helen Mirchi
San Diego
Overview
13
13
years of professional experience
1
1
Certification
Work History
Regional Director of Sales
Ironsite
10.2024 - 09.2025
- Directed and managed a high-value $40M+ sales territory across California, rebuilding and leading a high-performing team of 17 inside and outside sales representatives.
- Spearheaded the implementation of robust performance metrics and KPI tracking, significantly enhancing team productivity, forecast accuracy, and close ratios, driving greater accountability and achieving measurable result.
- Drove a substantial 15%+ increase in sales within the first year through strategic sales planning and close collaboration with branch operations teams, exceeding regional growth targets.
Regional Business Development Manager-Healthcare
ASSA ABLOY Door Security Solutions - US
09.2023 - 10.2024
- Expanded market presence by developing and managing strategic relationships with key healthcare decision-makers, facilities managers, and architects across the US.
- Partnered and coached local sales teams across 13 states to optimize targeted calling strategies and ensure effective follow-up on customer engagements and pain points.
- Secured strategic healthcare projects with major systems including Hoag, VA Hospitals, and Sharp Healthcare.
- Led market expansion initiatives and generated leads by representing ASSA ABLOY at industry trade shows, conferences, and networking events across the West Coast.
End User Consultant
ASSA ABLOY Door Security Solutions - US
11.2019 - 08.2023
- Built and scaled a new territory from inception, establishing market presence through strategic cold calling, targeted lead generation, and robust relationship building in a competitive market.
- Secured a landmark $4M contract, achieving recognition as Top Sales Consultant across the Americas.
- Consistently exceeded growth targets while managing diverse sales territories across government, healthcare, and hospitality verticals.
- Boosted win rates on major bids by strategically partnering with distribution and architectural teams to align project planning and execution.
Branch Manager
Sherwin-Williams
10.2018 - 10.2019
- Opened 250+ new accounts, generating $1.5M+ in new sales revenue and earning Top Account Opened recognition in the Western Region.
- Drove consistent branch growth, exceeding financial and P&L goals through strategic sales strategy development and execution.
- Built and developed a high-performing team, recognized across the region for excellence in staff training and development, fostering strong talent.
- Managed comprehensive daily operations, including inventory management, financial reporting, and loss prevention, ensuring efficient branch performance.
Commercial Manager
Sherwin-Williams
07.2015 - 10.2018
- Increased sales year-over-year by 15%+ through targeted commercial account growth and strategic business development.
- Trained and developed future store managers through the Manager-in-Training program, mentoring peers for leadership roles.
- Rode along with sales reps to provide hands-on coaching, strengthening sales execution and customer engagement.
- Recognized for excellence in customer service and profitability, driving both retention and revenue growth.
Store Manager
Sherwin-Williams
05.2013 - 07.2015
- Boosted store sales by 25% in the first year through strategic sales initiatives and customer-focused growth programs.
- Awarded Manager of the Year (2014) in recognition of outstanding performance in profitability and customer service excellence.
- Maximized profitability by expertly analyzing financial reports, implementing effective cost controls, and executing targeted growth strategies.
Assistant Manager
Sherwin-Williams
12.2012 - 05.2013
- Drove new business growth by consistently generating 150+ weekly lead-generation calls, effectively building and expanding the sales pipeline.
- Secured 50+ new charge accounts within six months, directly resulting in over $200K+ in additional revenue.
Assistant Manager in Training
Sherwin-Williams
10.2012 - 12.2012
- Acquired foundational experience in sales, marketing, finance, operations, and customer relationship management.
- Supported efficient store operations through inventory accuracy, merchandising standards, and daily administrative management.
Education
Bachelor's degree - Political Science and Government
University of California, Los Angeles
01.2011
Skills
- Sales & Marketing Leadership
- Profit & Loss Management
- Business Development
Certification
- Project Management Professional (PMP) Training
- Negotiation Mastery
Languages
Persian (Native or Bilingual)
English (Native or Bilingual)
Timeline
Regional Director of Sales
Ironsite
10.2024 - 09.2025
Regional Business Development Manager-Healthcare
ASSA ABLOY Door Security Solutions - US
09.2023 - 10.2024
End User Consultant
ASSA ABLOY Door Security Solutions - US
11.2019 - 08.2023
Branch Manager
Sherwin-Williams
10.2018 - 10.2019
Commercial Manager
Sherwin-Williams
07.2015 - 10.2018
Store Manager
Sherwin-Williams
05.2013 - 07.2015
Assistant Manager
Sherwin-Williams
12.2012 - 05.2013
Assistant Manager in Training
Sherwin-Williams
10.2012 - 12.2012
Bachelor's degree - Political Science and Government
University of California, Los Angeles