Heidi McCusker
Menlo Park
Summary
Results-driven program manager with 15+ years of experience leading large-scale live events, creative operations, and internal communications programs within fast-paced, high-growth environments. Proven track record of managing end-to-end event lifecycles—from concept through execution—for global audiences of 9,000+. Skilled in executive engagement, team leadership, stakeholder alignment, vendor management, and driving operational excellence across creative workflows. Trusted by C-suite and senior leaders to deliver consistent, high-impact brand experiences.
Overview
17
17
years of professional experience
Work History
Live Events & Creative Operations Sr. Manager
Intuit Inc.
Mountain View
01.2015 - 08.2022
- Produced global events for 9,000+ employees across 17 international sites, leading planning, tech, creative, and executive alignment.
- Led the first global immersive training event spanning 7 months, 6 countries, and 17 locations—synchronizing content, operations, and logistics.
- Increased creative production volume by 45% YoY by overhauling intake processes and aligning creative team resources with stakeholder needs.
- Partnered with CEO, founder, and executive team to develop and deliver high-impact content for internal and external events.
- Created the company’s first centralized live event & creative operations function; established repeatable workflows to scale delivery.
- Benchmarked and implemented event operations best practices from peer tech companies to improve delivery consistency and team efficiency.
- Developed and implemented an enterprise-wide content repository in the brand portal to drive alignment and consistency across business units.
Project Manager & Line Producer
Intuit TV
01.2012 - 01.2014
- Streamlined intake and delivery processes to reduce turnaround time and increase team throughput.
- Produced TEDx Intuit event for 500+ attendees, managing all creative, technical, and logistical execution within budget.
- Drove the production of a 1,500-person internal event in just 6 weeks by coordinating across IT, design, and broadcast teams.
- Advocated for the end-user experience during a major platform migration to Cisco broadcast infrastructure—ensuring smooth transition and adoption.
Channel Marketing Manager
01.2006 - 01.2012
- Created and scaled the 'tradeshow in a box' program, enabling partners to quickly execute Intuit-branded activations and improve field presence.
- Launched demo-day program that expanded partner enablement and was adopted company-wide.
- Developed online marketing portal and two-way communication system to engage partner community and increase campaign adoption.
- Earned Intuit’s 'Marketing Star Award' for delivering high-impact collateral including white papers and success stories on accelerated timelines.
Education
No formal degree -
Skills
- Event lifecycle management
- Cross-functional program delivery
- Creative operations and asset development
- Live broadcast and AV production
- Executive content and messaging
- Vendor and stakeholder management
- Budget management
- Internal communications strategy
- Project workflow optimization
- Team leadership and matrix management
- Strategic planning and process design
- Microsoft Office and Google Workspace proficiency
Websites
Timeline
Live Events & Creative Operations Sr. Manager
Intuit Inc.
01.2015 - 08.2022
Project Manager & Line Producer
Intuit TV
01.2012 - 01.2014
Channel Marketing Manager
01.2006 - 01.2012
No formal degree -
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