Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
Timeline
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Hefziba Mancilla-Plaza

Toronto,ON

Summary

Motivated PR student seeking a Public Relations internship at Pomp & Circumstance PR to gain hands-on experience. Outgoing and friendly with a strong drive to succeed, and stay ahead of trends.

Overview

1
1
year of professional experience

Work History

Communications Intern

Humber College
Toronto, ON
01.2023 - 04.2024
  • Ideate and execute the Humber’s organic Bring it Campaign by implementing a monthly student feature on TikTok and Instagram Reel, where they showcase what makes them unique and how they bring that Humber with 3 features so far garnering over 52k views with a 10 per cent engagement rate.
  • Conduct detailed audits of over 300 unauthorized social media accounts, ensuring accuracy and security in the management of digital content, resulting in an enhanced capacity to oversee Digital Asset Management (DAM) and SharePoint in corporate settings.
  • Manage relationship and create engaging content with the Humber Office of the Registrar to promote various programs targeted to the Gen Z audience while applying a compliant brand philosophy consistent with the overall Humber brand image.
  • Manage client expectations and successfully navigate the client‑side approval process via proactive communication while planning for ample lead‑time for content approvals and quick adaption of new emerging trends while still relevant in the content cycle.
  • Create Hootsuite analytics reports to monitor social media performance metrics, tracking various profile and post level engagement.

Public Relations Manager

Infuse Humber Magazine
Toronto, ON
11.2023 - Current
  • Create a media contact list of more than 10 Toronto fashion designers to interview and feature in the annual May fashion magazine.
  • Tracked budget expenses related to publicity campaigns, advertising campaigns and special projects.
  • Coordinated promotional activities with outside vendors such as event organizers, photographers, designers.

Event Coordinator

Canadian Public Relations Society (CPRS)
Toronto, ON
11.2023 - Current
  • Ideate, plan and execute 4 industry events in total, with attendee numbers varying from 50 to 100: Resume Writing & Job Interview workshops; PR to PR series; Media panel series; and CPRS Awards.
  • Developed event themes and concepts to ensure successful execution of events.
  • Conducted post-event evaluations to measure success of each program against objectives set forth by clients.

Marketing Director

Humber's Student-Led Annual PR Industry Conference
Toronto, ON
09.2023 - 11.2023
  • Managed partnership relations with the Faculty of Media & Creative Arts (FMCA) for content calendar approvals and executed collaboration initiatives culminating in an Instagram Story takeover campaign which generated over 1,000 impressions.

Social Media Manager

Canadian Public Relations Society (CPRS) - Student Steering Committee
Toronto, ON
04.2023 - 09.2023
  • Managed 50 volunteer direct reports, set and enforced deadlines, and approved their social media posts to protect CPRS brand.
  • Optimized posts for SEO purposes by researching relevant keywords and hashtags.

Education

Bachelor of Public Relations - Communication

Humber College
true
05-2025

Skills

  • Media Relations
  • Editorial Calendars
  • Strategy Development
  • Social Media Management

Languages

Spanish
Native/ Bilingual

Accomplishments

CPRS ACE Award: Student Public Relations Communications Plan of the Year

Timeline

Public Relations Manager

Infuse Humber Magazine
11.2023 - Current

Event Coordinator

Canadian Public Relations Society (CPRS)
11.2023 - Current

Marketing Director

Humber's Student-Led Annual PR Industry Conference
09.2023 - 11.2023

Social Media Manager

Canadian Public Relations Society (CPRS) - Student Steering Committee
04.2023 - 09.2023

Communications Intern

Humber College
01.2023 - 04.2024

Bachelor of Public Relations - Communication

Humber College

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Hefziba Mancilla-Plaza