Data-driven professional with 6+ years of experience in analytics and media planning. Expertise in leveraging Google Analytics, BigQuery, and Python to develop automated reporting solutions and derive actionable insights. Proven track record of optimizing campaigns, reducing costs, and improving ROI for clients. Skilled in data visualization, statistical modeling, and client communication. Committed to delivering data-informed strategies that drive measurable results and client success.
Data Analytics, Visualization, and Programming:
Google Analytics 4
Google Universal Analytics
Google Looker Studio
Google BigQuery
SQL
Excel
Excel VBA
Python
Digital Advertising Platforms:
Google Ads
Google Display & Video 360
Google Campaign Manager
Facebook Ads Manager
Facebook Business Manager
Tag Management and Data Integration:
Google Tag Manager
Windsorai
Supermetrics
Advertising and Social Media Analytics:
Google Ads Data Hub
Facebook Advanced Analytics
ComScore
Nielsen
Admango