Heeba Malik
Toronto,ON
Summary
Strategic and community-focused communications professional with 4+ years of experience managing digital content, campaigns, and stakeholder engagement across mission-driven and educational organizations. Skilled in social media strategy, content creation, analytics, and cross-team collaboration to drive awareness, engagement, and impact. Known for clear storytelling, inclusive messaging, and data-informed decision-making.
Overview
5
5
years of professional experience
Work History
Program Assistant
University of Toronto
Toronto, Ontario
09.2024 - Current
- Conduct research and contribute to program development addressing issues such as accessibility, anti-racism, and intersectionality.
- Led outreach efforts by building relationships with student groups and promoting EDI initiatives across multiple platforms.
- Worked alongside the Dean, Program Coordinator, and student leaders to support the planning, promotion, and delivery of equity-related programs, workshops, and events.
Customer Advisor
Lee Valley Tools
Vaughan, ON
10.2020 - 01.2026
- Delivered fast, friendly and knowledgeable service for routine questions and service complaints.
- Consulted with customers regarding needs and addressed concerns.
- Undertook extensive market research to offer customers options tailored specifically to needs.
Program Coordinator
The Reading Partnership
Scarborough
05.2025 - 10.2025
- Coordinated literacy programs for diverse community groups and schools.
- Managed scheduling and logistics for training sessions and workshops.
- Collaborated with educators to enhance curriculum and student engagement.
Social Media Coordinator
University of Guelph-Humber
Etobicoke, ON
05.2023 - 09.2024
- Developed engaging content for social media platforms to enhance university visibility.
- Monitored social media channels for audience engagement and feedback.
- Collaborated with departments to align messaging across platforms and campaigns.
Education
M.D. - Education
University of Toronto
Toronto06-2026
Skills
- Social Media Strategy & Planning
- Content Creation (Captions, Visuals, Short-form Video)
- Campaign Management (Awareness, Engagement, Fundraising)
- Community Engagement & Relationship Building
- Social Media Analytics & Reporting
- Cross-Functional Collaboration
- Editorial Calendars & Scheduling
- Accessibility-Focused & Inclusive Communications
Languages
- English, French, Urdu
Timeline
Program Coordinator
The Reading Partnership
05.2025 - 10.2025
Program Assistant
University of Toronto
09.2024 - Current
Social Media Coordinator
University of Guelph-Humber
05.2023 - 09.2024
Customer Advisor
Lee Valley Tools
10.2020 - 01.2026
M.D. - Education
University of Toronto