Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
HECTOR HAROLD

HECTOR HAROLD

Branding And Marketing Strategist
Los Angeles,CA

Summary

Ex-professional basketball player with a business degree and 7 years of success in sports, music and culture. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Dedicated cultural marketing expert with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.

Overview

11
11
years of professional experience
4
4
years of post-secondary education

Work History

Strategist 2020-2022

Community
Los Angeles, CA
  • Conceptualized over 100 strategic social media programs for clients to increase retention by 80%.
  • Built and developed customized Sports and Music strategy to increase ROI by 200k in MRR in 2 years.
  • Drove launch over 20 AAA accounts and managed these relationships via organized project management.
  • Develop thoughtful POVs, insights and results reports that will advise sensible marketing plans and real-time campaign improvements
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Identified issues, analyzed information and provided solutions problems in a fast-paced environment.
  • Worked with customers to understand stakeholder integration
  • Resolved problems, improved operations and provided exceptional service.
  • Participated in collaborative team-building activities to enhance working relationships.
  • Offered friendly and efficient service to customers, handled challenging situations with ease.
  • Led projects and analyzed data to identify opportunities for improvement

Head of Business Development Strategy

LEGACY ENTERPRISE MANAGEMENT
Los Angeles, CA
01.2019 - Current
  • Helped develop agency and management company for professional athletes, brands, music artists and start ups
  • Lead for creating concepts, plans, and ideas that are rooted in insights, driven by stories, and authentic to consumer, brand, market, or product for social media.
  • Develop, build, design, and present pitch decks through compelling storytelling, design, layout, and visuals to secure over 10 clients.
  • Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Developed and updated tracking spreadsheets for process monitoring and reporting.
  • Lead day-to-day client interface to insure sound comprehension of and adherence to brand guidelines, business objectives, budgetary parameters, delivery timelines and impactful results.

Head of Brand and Marketing Strategy

GOLDLEVEL SPORTS AND ENTERTAINMENT
01.2018 - Current
  • Leveraged human, cultural, and audience insights to develop impactful social media campaign concepts
  • Managed production and marketing for over 13 large-scale high school basketball events
  • Work closely with internal collaborators such as Event Production, Athlete, Coaches, to develop social media strategy and campaigns
  • Drove Instagram account from 0 to 40k through execution of social media strategy in 3 years
  • Built and managed team of 5 creatives to delivery impactful social media strategy across all platforms.
  • Learned new skills and applied to daily tasks to improve efficiency and productivity.
  • Executed campaigns with sports and entertainment partnerships including influencer marketing, social media creative, content production and live event execution.
  • Developed and maintained courteous and effective working relationships
  • Developed team communications and information for meetings

Creative Project Manager/Social Media Strategist

WESTBROOK ENTERTAINMENT
01.2016 - 01.2019
  • Served as liaison and coordinator to brand partnerships for talent such as Jaden and Willow Smith
  • Served as trusted and strategic thought partner to clients through strong rapport, timely communication, and creative contribution for 3 years
  • Completed special projects assigned by talent management executive team and talent for music and content departments
  • Maintained oversight of all assigned projects from start to finish, ensuring that both internal objectives and client objectives are being delivered upon.
  • Handled client communications and led meetings, providing clear direction and consistent updates on design progress.
  • Partnered closely with senior leadership and creative team to accumulate and disseminate best practices.
  • Managed and mentored internal team of digital designers and extended team regular freelance designers.
  • Oversaw technical production and implementation of online creatives.
  • Hired, developed and managed creative services team of internal employees and freelancers.
  • Produced aesthetically pleasing, easily producible and fresh creative content.
  • Understood, educated and presented to company and to clients.
  • Managed and mentored internal team of digital designers and extended team of regular freelance designers
  • Understood, educated and presented to company and to clients
  • Handled client communications and led meetings, providing clear direction and consistent updates on design progress

Education

Master of Science - Business Marketing

University of Vermont
09.2011 - 05.2015

Skills

Creative Problem Solvingundefined

Accomplishments

  • Supervised team of 6 staff members.
  • Collaborated with team of 8 in the development of Customer Retention program.
  • Resolved product issue through consumer testing.

Timeline

Head of Business Development Strategy

LEGACY ENTERPRISE MANAGEMENT
01.2019 - Current

Head of Brand and Marketing Strategy

GOLDLEVEL SPORTS AND ENTERTAINMENT
01.2018 - Current

Creative Project Manager/Social Media Strategist

WESTBROOK ENTERTAINMENT
01.2016 - 01.2019

Master of Science - Business Marketing

University of Vermont
09.2011 - 05.2015

Strategist 2020-2022

Community

Similar Profiles

CREATE PROFILE
HECTOR HAROLDBranding And Marketing Strategist