HEATHER R. RANDALL
Greater Los Angeles
Summary
Visionary and accomplished Senior Real Estate Executive with extensive years of diverse, nationwide expertise in driving asset value growth for private and institutional firms. Known for a strategic, results-driven approach, with a strong focus on maximizing property value and operational efficiency across a range of asset classes. Proven expertise in lease negotiation, adeptly handling complex deals to achieve optimal terms, and extensive experience in managing cross-functional teams—including construction, legal, property management, tenant coordination, marketing, and brokerage—to ensure seamless project execution. Demonstrated proficiency in project management, from forecasting and goal setting to budget analysis, merchandising, and integrated marketing strategies. Played a pivotal role in the successful transformation of a single-tenant portfolio into a multi-tenant and mixed-use portfolio, contributing significantly to enhanced asset profitability, diversified income streams, and tenant satisfaction. A strategic, forward-thinking leader who excels in adapting to changing market conditions and positioning assets for sustainable, long-term growth.
Overview
23
23
years of professional experience
Work History
Vice President of Leasing
Seritage Growth Properties, INC.
01.2016 - 01.2025
- Company Overview: [NYSE: SRG]
- Directed and managed nationwide leasing and redevelopment activities for a 266-asset portfolio, securing interest and negotiating leases for over 2.1 million square feet.
- Responsible for 72 executed leases (with an average size of over 30,000 s.f.) and oversight of retailer representation for 27 publicly traded and nationally recognized tenants.
- Promoted to Vice President in 2018 due to exceptional performance and impact on portfolio growth.
- [NYSE: SRG]
Director of Leasing
Red Development, LLC.
01.2013 - 01.2015
- Expertly executed leasing activities for entertainment and lifestyle shopping centers in Arizona and Texas, managing portfolios ranging from 128,000 s.f. to 658,000 s.f. and driving occupancy and revenue growth.
Founder, Copywriter & Communication Strategist
Firefly Marketing
01.2011 - 01.2012
- Launched and drove business development and copywriting initiatives for corporate and non-profit clients, securing new business and delivering impactful content to enhance brand visibility and engagement.
Vice President, Regional Officer
Regency Centers
01.2010 - 01.2011
- Company Overview: [NYSE: REG]
- Spearheaded leasing and operations for a 3,300,000 s.f. portfolio of 22 high-performing neighborhood and grocery-anchored centers, expertly leading a team of 8 to exceed occupancy and operational benchmarks, driving sustained success and growth.
- [NYSE: REG]
Senior Director
Big Box / Peripheral Land, GGP, INC.
01.2005 - 01.2010
- Company Overview: [NYSE: GGP]
- Crafted and executed high-impact merchandising plans and negotiated key leases for lifestyle and promotional shopping centers ranging from 620,000 s.f. to 1,200,000 s.f., optimizing tenant mix and boosting occupancy rates.
- Recognized for exceptional leasing and redevelopment expertise, earning recruitment to the Big Box team to spearhead strategic initiatives across the Western region.
- [NYSE: GGP]
Senior Associate
CBRE
01.2002 - 01.2005
- Company Overview: [NYSE: CBG]
- Developed and implemented impactful leasing strategies for approximately 10,500,000 s.f. of premiere, entertainment, and promotional shopping centers, elevating asset value and maximizing occupancy rates for private and institutional owners.
- [NYSE: CBG]
Education
Bachelor of Science (BS) - Nutritional Science
California Polytechnic State University (Cal Poly)
Skills
- Strategic Thinker
- Lease Negotiations
- Real Estate Operations
- Portfolio Performance Optimization
- Real Estate Law
- Forecasting
- Budget Analysis
- Merchandising & Marketing
- Cross-functional Team Leadership
- Property Management
- Project Management
- Tenant Coordination
- Mixed -Use Portfolios
Additional Relevant Experience
- Donahue Schriber, Leasing Associate
- Newmark Merrill Companies, Director of Marketing
Timeline
Vice President of Leasing
Seritage Growth Properties, INC.
01.2016 - 01.2025
Director of Leasing
Red Development, LLC.
01.2013 - 01.2015
Founder, Copywriter & Communication Strategist
Firefly Marketing
01.2011 - 01.2012
Vice President, Regional Officer
Regency Centers
01.2010 - 01.2011
Senior Director
Big Box / Peripheral Land, GGP, INC.
01.2005 - 01.2010
Senior Associate
CBRE
01.2002 - 01.2005
Bachelor of Science (BS) - Nutritional Science
California Polytechnic State University (Cal Poly)
Similar Profiles
Graham HodgeGraham Hodge
Intern at Essential Growth PropertiesIntern at Essential Growth Properties
Linda SovelLinda Sovel
Property Manager at CFI-Capital Growth Properties, IncProperty Manager at CFI-Capital Growth Properties, Inc
John WheatonJohn Wheaton
Financial Representative at Lifetime Financial GrowthFinancial Representative at Lifetime Financial Growth
Daniel S. DinkinsDaniel S. Dinkins
Customer Liason at Apria HealthcareCustomer Liason at Apria Healthcare
Kushal KhatriKushal Khatri
CTO at Feedonomics (BigCommerce)CTO at Feedonomics (BigCommerce)