Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Heather Patrick

Los Angeles

Summary

Dynamic leader with a proven track record enhancing sales performance and customer satisfaction through innovative strategies and a customer-centric approach. Skilled in analytical thinking and strategic planning, I consistently exceed company targets by leveraging performance tracking and market analysis. Expert in fostering key relationships, achieving a significant expansion in market share.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Sales & Revenue Manager North America

RoomPriceGenie
- Current
  • Conduct virtual demonstrations of the RMS system to showcase how automated pricing solutions drive increased hotel revenue.
  • Cultivate new business opportunities by leveraging past relationships, client referrals, and industry networks.
  • Collaborate closely with clients during setup and trial phases, fine-tuning system features to optimize revenue performance.
  • Represent the product at industry events and trade shows across the U.S. to boost brand visibility and market familiarity.

Area Director Franchise Services

Choice Hotels International
06.2014 - Current
  • Analyzed financial performance of area by monitoring budgets and expenses, reviewing financial statements and recommending appropriate actions.
  • Increased revenue growth with the implementation of innovative marketing strategies and sales techniques.
  • Monitored regional performance metrics, providing timely feedback and implementing corrective actions when necessary to ensure goals were achieved consistently across all locations.
  • Improved customer satisfaction ratings by reinforcing a customer-centric approach within the southern CA portfolio.

Sales Performance Manager

Best Western Hotels & Resorts
05.2011 - 05.2014
  • Coordinated cross-functional teams to address complex client needs effectively, ensuring higher satisfaction levels.
  • Developed strong relationships with key accounts for improved customer loyalty and repeat business.
  • Expanded market share through strategic prospecting methods tailored towards target industries or segments.
  • Analyzed market trends to identify new business opportunities, resulting in expanded clientele base.
  • Delivered exceptional results in meeting or exceeding quarterly and annual sales targets consistently.

Education

Educational Institute - Hospitality

International College of Holistic Learning
San Diego, CA

Skills

  • Sales Tracking
  • Analytical Thinking
  • Strategic Planning
  • Data Analysis
  • Profitability Optimization

Certification

  • Certified Sales Professional (CSP)
  • Certified Hotel Administrator (CHA)
  • Certified Hotel Revenue Manager (CHRM)
  • Microsoft Office Specialist (MOS) Certification

Timeline

Area Director Franchise Services

Choice Hotels International
06.2014 - Current

Sales Performance Manager

Best Western Hotels & Resorts
05.2011 - 05.2014

Sales & Revenue Manager North America

RoomPriceGenie
- Current

Educational Institute - Hospitality

International College of Holistic Learning

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