Summary
Overview
Work History
Education
Skills
Languages
Certification
Timeline
Hobbies and Interests
Awards
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Heather MacDonald-Krever

Heather MacDonald-Krever

Summary

Dynamic and results-oriented professional with over 15 years of experience in business development, sales, and marketing across diverse industries, including energy (ie,Shell), pharmaceuticals (ie, GSK), consumer goods (ie, Tanita), and hospitality (ie, Minto Place Hotels). Expertise in crafting and implementing strategic marketing initiatives that drive sustainable growth, enhance brand visibility, and achieve substantial ROI. Proven track record of leading successful market entries and expansions for high-profile brands, consistently surpassing multimillion-dollar sales targets while securing extensive retail distribution. Committed to leveraging consumer insights and innovative marketing strategies to maximize revenue and brand equity while nurturing long-term client relationships for sustained success in competitive landscapes.

Overview

32
32
years of professional experience
1
1
Certification

Work History

New Business Dev. Manager, Sales and Marketing

ONIT ENERGY LTD
07.2018 - Current
  • Responsible for identifying new opportunities for revenue growth and expansion by analyzing industry trends and competitor activity.
  • Developed several multi-million dollar 5 year contract sales.
  • Obtained yearly license. Licensed by the Ontario Energy Board to broker electric and gas contracts to large commerical businesses.
  • Negotiated favorable contract terms with clients, ensuring long-term profitability while meeting client needs and expectations.
  • Conducted regular competitor analysis to stay informed about industry trends and potential threats, enabling the company to quickly adapt its strategies as needed.
  • Developed strategic partnerships with organizations to create mutually beneficial business relationships and enhance company visibility.
  • Utilized CRM software to manage sales pipelines effectively, ensuring timely follow-ups with leads and optimal resource allocation among team members.
  • Implemented innovative sales tools and techniques to improve team productivity and streamline the sales process from initial contact through deal closure.
  • Created comprehensive reports detailing business development progress for senior leadership, allowing them to make well-informed decisions about resource allocation and strategic direction.
  • Leveraged social media platforms to connect with potential clients, enhancing brand recognition within target industries and markets globally.
  • Represented company and promoted products at conferences and industry events.
  • Monitored market trends and competitor activities to identify areas of potential opportunity.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Developed compelling presentation decks to gain approval for ideas and communicate results.
  • Awarded "5 year Excellence in Sales."


Sales Manager

Canadian and American Water Savings Corp
08.2019 - Current
  • North American distributor and Product Specialist of the Smartvalve TM
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Consistently met or exceeded sales targets through diligent effort and persistence in closing deals.
  • Obtained million dollar contracts for a 10 year agreements.


Owner

Muskoka Life Concierge
08.2019 - 05.2023
  • Own and operate a boutique concierge service to high profile clientele in the Muskoka area.
  • B2C sales (aiding clients on local advice for shopping, dining; catering, fitness/wellness, event planning and property management).
  • Ability to plan events for approximately 1000 people.
  • Responsibilities include, but are not limited to:
  • Engaging and securing client
  • Overseeing event production
  • Invoicing and budgeting
  • Developed and maintained strong relationships with clients, resulting in repeat business and referrals.


Brand Building/Ambassador

Karma Casting
04.2017 - 08.2019
  • Brand Ambassador
  • Sales and Influence Marketing.
  • Working and creating synergies with leading Consumer Brands (Health & Beauty; Technology; Automotive; and Beverage).
  • In-store Promotional Sales with well known retailers ie, LCBO; Petsmart; Best Buy etc.

Sales and Marketing Director N.A.

Crosscare Inc./Bimeda
01.2011 - 01.2017
  • An approximate $5B family owned pharmaceutical business.
  • Responsible for strategic launch of the business in North America.
  • Successfully sold product direct without distributors or wholesalers in over “20,000 doors” in under 6 months and built each brand in 6 months to $5M sales.
  • Responsible for all initial set up and maintenance of retail accounts.
  • Pioneered new creative for both consumer and professional advertising: (print, p.o.p. advertising i.e., brochures and coupons and social media). Dynamic at launching new marketing and advertising campaigns (executed various cross-marketing ideas with other leading brands i.e., suggested merging brands/ companies to expand distribution channels and to increase product sales).
  • Managed Dr. inquiries and request for samples; Dr. detailing sales representatives; and tracking of sample program.
  • Participated in trade shows i.e., AAP and Consumer Shows.
  • Coordinator between distribution centre and retailer.
  • Highly skilled at new business development strategies; sales, marketing and revenue growth; and new product innovation to compliment current product line up.


Executive Assistant to the Integrity Commissioner

Ontario Government
01.1994 - 01.1998


  • One of two people employed in the highly confidential office of the Integrity Commissioner, The Hon. Gregory T. Evans (former Chief Justice of the Supreme Court of Ontario)
  • Managing office, invoicing; overseeing confidential reports and financial disclosures.
  • Confidential office (now merged with the Information and Privacy Commission).
  • Provincial Ministers (M.P.’s) and Members ’of Provincial Parliament (M.P.P.); assisted with yearly interviewing of M.P.’s and M.P.P.’s; as well as executing the Commissioner’s daily written and verbal advice/ responses to their Constituency Offices.

Education

Hon. BA - Anthropology/Sociology

Carleton University
Ottawa, ON
01.1994

Certificate of Languages - Conversational French

Georgian College
Barrie, ON
01.1994

Certificate - Business Management

Yale
CT
03-2020

Skills

  • Over 10 years experience in Brand Management;
  • Focused on delivering high-quality results in sales and marketing;
  • Strong ethical standards in handling sensitive information;
  • Punctual; reliable and driven, with strong time management and prioritization capabilities;
  • Works well with others and excellent with leading teams;
  • Proficient in logistics management and procurement;
  • Effective in team settings;
  • Experienced in finance management and reporting;
  • Excellent research skills and ability to find synergies with products and people;
  • Technology proficiency;
  • Dedicated to enhancing customer satisfaction;
  • KPI tracking;
  • Strong capabilities to provide lead generation and brand building strategies

Languages

English
Native or Bilingual
French
Professional Working

Certification

  • OEB energy retailer license 2018-current
  • OMVIC 2019
  • Food Handling 2018-current
  • Smart Serve 2016-current
  • Diploma in Holistic Training, Dr. Hauschka 2006

Timeline

Sales Manager

Canadian and American Water Savings Corp
08.2019 - Current

Owner

Muskoka Life Concierge
08.2019 - 05.2023

New Business Dev. Manager, Sales and Marketing

ONIT ENERGY LTD
07.2018 - Current

Brand Building/Ambassador

Karma Casting
04.2017 - 08.2019

Sales and Marketing Director N.A.

Crosscare Inc./Bimeda
01.2011 - 01.2017

Executive Assistant to the Integrity Commissioner

Ontario Government
01.1994 - 01.1998

Hon. BA - Anthropology/Sociology

Carleton University

Certificate of Languages - Conversational French

Georgian College

Certificate - Business Management

Yale

Hobbies and Interests

  • Painting
  • Volunteering
  • Music
  • Continuous learning
  • Sports ie, tennis, volleyball

Awards

Luxe Living Magazine for Muskoka Life Concierge 2021

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Heather MacDonald-Krever