Heather Laratta
Calgary,AB
Summary
Accomplished leader with a proven track record at Pearl Canada, adept in operations management and relationship building. Spearheaded initiatives that significantly increased sales and client satisfaction. Expert in leading diverse teams to exceed goals through strategic planning and effective problem resolution. Demonstrates exceptional leadership and team-building skills, ensuring long-term success and loyalty.
Overview
7
7
years of professional experience
Work History
General Manager, Canada
Pearl Canada
02.2024 - Current
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations while leading and coaching our working staff.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with dealers and partners to ensure long-term success and loyalty.
National Sales Manager
Pearl Canada
07.2022 - 02.2024
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
- Attended events, training seminars, and manufacturer product showcases.
- Achieved consistent year-over-year growth in both revenue generation and territory expansion through strategic planning and execution.
- Met with dealers across Canada.
Western Regional Sales Manager
Pearl Canada
10.2021 - 07.2022
- Fostered a culture of continuous improvement within the team, regularly providing constructive feedback and encouraging personal development opportunities to drive individual growth and overall performance enhancement.
- Negotiated contracts with vendors and suppliers, securing favorable terms that benefited both cost savings and delivery schedules.
- Actively participated in industry conferences or workshops – staying up-to-date with latest developments while also networking with peers from other organizations.
- Implemented sales training programs to enhance the skills and knowledge of the sales team, contributing to improved performance across the region.
Business Development Manager
Pearl Canada
05.2020 - 10.2021
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Generated new business with marketing initiatives and strategic plans within Alberta and the prairies.
Territory Sales Manager
Jade Stone
06.2019 - 01.2020
- Increased sales revenue by developing and implementing strategic territory plans with the sales manager.
- Established strong relationships with key clients, boosting customer retention rates.
Account Manager Builders & Developers
Caesarstone Canada
01.2019 - 06.2019
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Managed a diverse portfolio of accounts, ensuring timely communication while working alongside with the fabricator/Kitchen and Bath Account Managers.
Account Manager
Floform Countertops
06.2018 - 12.2018
- Build and grow a list of customers within the Kitchen and bath community.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
Sales Representative
Olympia Tile+Stone Inc.
04.2017 - 06.2018
- Called on a set territory of Flooring stores across Southern Alberta.
- Generated additional sales opportunities with upselling.
Education
High School Diploma -
Dakota Collegiate
Winnipeg, MB06.1995
Skills
- Leadership and team building
- Problem Resolution
- Operations Management
- Team Player
- Relationship Building
Timeline
General Manager, Canada
Pearl Canada
02.2024 - Current
National Sales Manager
Pearl Canada
07.2022 - 02.2024
Western Regional Sales Manager
Pearl Canada
10.2021 - 07.2022
Business Development Manager
Pearl Canada
05.2020 - 10.2021
Territory Sales Manager
Jade Stone
06.2019 - 01.2020
Account Manager Builders & Developers
Caesarstone Canada
01.2019 - 06.2019
Account Manager
Floform Countertops
06.2018 - 12.2018
Sales Representative
Olympia Tile+Stone Inc.
04.2017 - 06.2018
High School Diploma -
Dakota Collegiate
Similar Profiles
Ngoc Gia Linh (Krislin) NguyenNgoc Gia Linh (Krislin) Nguyen
Client Advisor at Paspaley Pearl (Paspaley Pearl Pty Ltd)Client Advisor at Paspaley Pearl (Paspaley Pearl Pty Ltd)
Pekelo PoomaihealaniPekelo Poomaihealani
Electrician at Pearl Harbor Naval ShipyardElectrician at Pearl Harbor Naval Shipyard
Carlos WhiteCarlos White
BOH Line Cook at Pearl & HornBOH Line Cook at Pearl & Horn